Director of Brand

Join TUSHY on our #1 mission to change the way you go #2

Why TUSHY:
We’re cleaning butts and elevating the bathroom experience for all Real Pooping Humans. If you’re looking to join a team of taboo-breaking, passionate innovators and creatives working to revolutionize bathroom habits for a healthier, cleaner and more sustainable future, TUSHY is the place for you!

Poo-sition Overview:
TUSHY’s Director of Brand Marketing will steer, sharpen, and scale our decade-old brand as we move from ~3 million bidets sold to making bidets—and an entire ecosystem of gut-to-butt-to-bowl wellness products—ubiquitous in America. 

You will be integral to building the brand that drives the adoption of our great products and drive adoption of a category at  <10 % U.S. household penetration barrier with spiky, culture-driving work. You will broaden our bathroom mandate by launching new lines (AI poop-tracking app, gut health products, high-end luxurious bidets, are all products launching this year alone). You will turn education & destigmatization into conversion across media touchpoints, anchored by  a clear funnel narrative and KPI set.

This position is currently hybrid with expectation to be present at least 3 days a week in our Dumbo, Brooklyn (NY) office.

What You’ll Doo:

• Champion a culture of rapid experimentation and wonder to push bun-daries and iterate fast
• Own the full-funnel brand strategy—positioning, creative by platform, and brand calendar—to drive category adoption and revenue. 
• Lead, mentor, and grow a brand marketing team
• Collaborate excellently with our creative team to shine a light on our largest opportunities and spark bold culture-defining creativity.
• Architect disruptive campaigns that normalize bidets and turn “every poop into a great poop” 
• Translate consumer insights into GTM plans for pipeline innovations; partner closely with Product, CX, and Operations to ensure product delivery timing, pricing, and story goals.
• Collaborate on media allocation & measurement while testing creative in emerging channels to own the thought-space in our category. This would include our always evolving performance creative strategy including influencers, creators, and content-seeding workstreams.
• Partner closely with our sales organization to expand the company’s omnichannel revenue mix with new and existing brick-and-mortar retailers, online resellers, and other wholesale opportunities.

Qualifications:

• Excellent leadership and team management skills, with the ability to inspire, mentor and develop marketing professionals.
• 7-10  years leading brand marketing for disruptive, consumer brands 
• Proven record of scaling a low-penetration category through education and culture-shifting creativity.
• Fluent across brand storytelling, digital acquisition & retention, full-funnel analytics, and budget forecasting.
• Experience managing agencies and in-house teams; bonus points for experience within the DTC Shopify ecosystem and with Meta, Google, podcasts, influencers, and more.
• Proven record of stretching scrappy budgets and rolling up sleeves.
• Proven record of shipping innovation pipelines and uniting marketing, creative, and ops around one GTM plan.

Who You Are:

• Excellent written and verbal communication skills and the ability to collaborate effectively with cross-functional teams
• Ability to think strategically and act tactically with high attention to detail
• Insatiably curious 
• Obsessed with media trends and staying ahead of the curve creatively
• Process-oriented but flexible to shifting priorities and opportunities
• Lit up by doing thought-provoking, consumer-led work, having fun and inspiring others along the way. 
• Sense of humor and a regular flow of tasteful poop puns!

Benefits:
● 6 Medical plans to choose from with the base individual premium plan covered by TUSHY for all eligible employees, plus Dental, Vision and more
● Complimentary access to resources such as One Medical, Teladoc, Talkspace, Kindbody, etc.
● 401K program with 4 % employer match
● Health Saving Account & Flexible Savings Account contribution options
● 15 days PTO to start increasing to 21 days based on tenure
● “Summer Fridays” (3 pm end) from Memorial Day through Labor Day
● 10 Company Paid Holidays, holiday break at the end of the year and more
● $500 Annual Personal Development Stipend
● NYC Commuter benefits
● Annual charitable donation matching program
● Free NYC Citibike
● Full suite of TUSHY products for your home, including subscriptions to super-sustainable and soft bamboo TP and toilet-brush pads plus 5 TUSHY bidets per year to gift to friends and family!

Our Values:
● Be You, Boo: You offer a unique and valuable perspective.
● Be Menschy: A mensch does the right thing, and is someone to emulate.
● Think Hole-istically: See the hole ass picture.
● Own Your Sh*t: Be mindful and behindful; your actions affect the entire team.
● Push Bun-daries: Always be iterating, innovating and ideating.

At TUSHY, we believe in leveraging our hiring process as a way to support transparency. The annual base salary for this poo-sition is $150,000 - $180,000 USD. We note that salary information as a general guideline only, as actual compensation may vary based on factors such as scope and responsibilities of the position, relevant work experience, key skills, education, training and business considerations. 

This annual base salary is one component of TUSHY’s total compensation package. The role is eligible to participate in TUSHY’s performance bonus initiatives, and may be offered an equity award (ESOP) and other incentives.

Don't meet all of the requirements? That's okay! Feel free to submit your resume and our team will be in touch if there's a match. 

TUSHY is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. TUSHY is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know.