Director, Channel Marketing Americas

Description
About the Role
NinjaOne is hiring a Director, Channel Marketing Americas to build and scale our channel marketing engine during a period of rapid growth. This is a senior leadership role for a proven builder who thrives in complexity, sets clear direction, and delivers measurable revenue impact through a diverse partner ecosystem. In this role, you will own channel marketing strategy and execution across resellers, distributors, and technology alliance partners in the Americas. You will design scalable programs that accelerate pipeline, revenue, and partner engagement, while partnering closely with Sales, Business Development, Product Marketing, Enablement, and Operations to align strategy, investment, and execution. This role requires strong executive communication, sound judgment, and the ability to develop and inspire a high-performing team in a fast-scaling SaaS environment where processes are evolving and clarity must be created.
Location - We are flexible on hybrid/remote working from home if you are located in the USA and reside in one of the following states: CA, CO, CT, FL, GA, *IL, KS, MA, ME, NC, NJ, NY, OR, TN, TX, VA, or WA. Preference/Priority will be given to candidates based in Austin, TX, or those willing to relocate unassisted who are able to work in the office 2 days per week.
What You'll Be Doing
Lead Channel Marketing Strategy

• Own the Americas channel marketing strategy, aligning programs to revenue goals, partner tiers, and go-to-market priorities

• Build scalable frameworks, processes, and KPIs that enable consistent execution and measurable impact

• Set clear priorities and make tradeoff decisions in alignment with business objectives and partner needs

• Create structure, operating rhythms, and clarity in an environment where processes are evolving and not fully defined

Build and Develop a High-Performing Team

• Lead, mentor, and grow a channel marketing team through periods of rapid scale and change

• Foster a collaborative, accountable, and high-trust team culture

• Serve as a hands-on leader who supports execution while maintaining strategic oversight

Drive Partner Programs and Engagement

• Partner with Channel Enablement and Product Marketing to deliver partner programs, incentives, MDF utilization, and co-marketing initiatives

• Develop and execute partner communication strategies including newsletters, webinars, and program updates

• Act as a key stakeholder in shaping the partner experience and driving executional excellence

Execute Revenue-Driving Campaigns

• Lead multi-touch channel campaigns that drive pipeline creation, deal acceleration, and partner engagement

• Oversee co-branded marketing across digital, email, content, events, and webinars

• Lead hands-on partner engagement at Tier 1 industry events, including ancillary events, cross-booth activations, and one-to-one partner meetings

• Own regional channel events and partner-focused moments including sales kickoffs, Partner Advisory Councils, summits, webinars, and trainings

Own Operations, Performance, and Optimization

• Own the channel marketing operating cadence, including planning cycles, reporting, enablement readiness, and internal alignment

• Manage the channel marketing calendar and Highspot presence to ensure timely communication and cross-functional coordination

• Partner with Product Marketing, Creative, Digital, Content, and Sales Operations to deliver channel-ready messaging and assets

• Analyze performance, ROI, and partner engagement to inform planning, budget allocation, and long-term strategy

• Monitor industry trends and competitive dynamics to continuously evolve NinjaOne's channel approach

• Other Duties as Needed

About You

• 10+ years of channel marketing experience, including 4+ years of people leadership in a fast-paced organization

• Strong experience in SaaS and complex channel ecosystems

• Deep, recent expertise across resellers, distributors, alliances, and MSPs

• Proven ability to build and scale channel marketing foundations and operating models, not just optimize mature programs

• Demonstrated success driving multiple, simultaneous, cross-functional initiatives to completion

• Track record of driving measurable pipeline and revenue impact through partners

• Highly analytical, with experience measuring performance, reporting on pipeline impact, and uncovering risks and opportunities

• Strong analytical and communication skills, with the ability to translate insight into clear, actionable plans

• Knowledge of industry best practices and legal and ethical guidelines related to channel strategy and MDF programs

• Proactive, responsive working style with a high bar for execution quality

• Comfortable operating with urgency and structure in ambiguous, high-growth environments

• Passion for the channel and for building scalable processes that create meaningful value for partners

• Industry experience in IT, MSP, cybersecurity, or endpoint management required

• Bachelor's degree in Marketing, Business, or a related field preferred

• Aligned with NinjaOne's values of Curiosity, Integrity, Kindness, Humility, and a Builder mindset

About Us
NinjaOne unifies IT to simplify work for more than 35,000 customers in 140+ countries .
The NinjaOne Unified IT Operations Platform delivers endpoint management, autonomous patching, backup, and remote access in a single console to improve efficiency, increase resilience, and reduce spend. By automating IT and managing all endpoints, organizations give employees a great technology experience at work .
NinjaOne is obsessed with customer success and has retained a 98% customer satisfaction score for more than 5 years .
What You'll Love
We are a collaborative, kind, and curious community.
We honor your flexibility needs with full-time work that is hybrid remote.
We have you covered with our comprehensive benefits package, which includes medical, dental, and vision insurance.
We help you prepare for your financial future with our 401(k) plan.
We prioritize your work-life balance with our unlimited PTO.
We reward your work with opportunity for growth and advancement.
Additional Information
This position is NOT eligible for Visa sponsorship.
*Due to operational policies, NinjaOne is unable to hire for this role within the city limits of Chicago. We will consider all qualified candidates who reside outside of the city proper or are willing to self-relocate.
Starting pay for the successful applicant depends on a variety of job-related factors, including but not limited to location, market demands, experience, job-related knowledge, and skills. The benefits available for this position include medical, dental, vision, 401(k) plan, life insurance coverage and PTO. For roles based in California, Colorado, Maryland, New Jersey or Washington the base salary hiring range for this position is $150,000 to $185,000 per year.
For roles based in New York, the base salary hiring range for this position is $150,000 to $185,000 per year .
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetic information, marital status, veteran status, or any other status protected by applicable law. We are committed to providing an inclusive and diverse work environment.
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