Director, Client Development - MediaLink

At MediaLink, we are the media and marketing industry’s most trusted advisor utilizing our operational expertise, foresight and connections to drive growth and transformation for our clients.

As we seek to grow incrementally in the coming years, we have created a new role in support of our Managing Director focused on new client acquisition and onboarding. The Director, Client Development will be paired with an MD and responsible for managing and driving more effective business development with a focus on our Transformation practice.

Equal parts strategic advisor, tactical force accelerator, and MD partner, this individual is empowered to engage across a range of activities and to work with every single individual in the organization to drive value and accountability.

This individual is often a first line of engagement and a last line of accountability on any activity that pertains to their MD. They will ensure working excellence in the MD’s office and across their Transformation Book of Business and liaise heavily with MediaLink leadership to drive strategic alignment and strong internal communication. Serving as connective tissue between the MD, BD COE, Principals (who report into the MD), and internal Operations teams, the Director, Client Development will serve as the MD’s proxy to achieve both day-to-day and longer-term agenda in driving new client acquisition.

The salary range for this role is $130,000 to $150,000 commensurate with experience and skills.

What You Will Do:

Client Prospecting:

• In line with the overall BD approach for MediaLink, manage the prospect list for Transformation infusing real-time industry intelligence with strategic criteria for selection

• Research BD prospects and individual client Targets, leveraging BD COE for mapping where relevant. Brief MD, Principals and other attendees ahead of any prospect meetings with recommended positioning, collateral and roles

• Develop outreach messaging for MD and Principals where relevant

• Hold MD and Principals accountable for executing and following up on outreach including drafting follow-up notes

• Attend all new business prospecting meetings as an active member, translating conversations into specific next steps and scope opportunities

• Attend industry events to network and engage with potential clients as an extension of the Transformation practice, speaking eloquently about the work we do and outcomes for our clients

• Leverage industry network and MediaLink intelligence to uncover trends and opportunities for active client assignments and future business development

• Cascade pitching materials, learnings, best practices to other Transformation leaders to improve overall uplift in collateral

Storytelling & Business Casing:

• Advance thought leadership strategies and oversee development of corporate thought leadership materials used for external or executive platform purposes.

• Articulate MediaLink proposition and case studies into easily digestible collateral in support of Transformation BD activities

• Partner with MediaLink domain experts to cultivate best-in-class thinking and evangelize cutting-edge frameworks that keep MediaLink at the forefront on industry/market dynamics, new opportunities or challenges for clients etc.

• Translate case studies and common themes across MediaLink work into proactive BD materials

• Partner with MediaLink Marketing & Communications team on brand-building activities that pertain to product and executive platform opportunities

BD Operations:

• Salesforce management including management of all MD owned opportunities, transition to relevant Principals and report generation for Transformation and Book of Business

• Work closely with MD and act as a proxy project managing internally with colleagues and teams

• Communicate directly with clients regarding new business process including management of contracts and any associated follow-ups to ensure timely response

Executive Leverage: Work closely with MD across non-BD activities as well, acting as a proxy internally across MediaLink and with select clients/targets. Activities might include, but are not limited to:

• Internal communications connector ensuring swift, clear, ongoing communications from MD to new business opportunities, client-related matters, or internal operational matters. Filter of relevant information back to MD in order to prepare appropriately for day-to-day external engagement

• Synthesizing potential priorities for others into clearly defined deliverables, workflows, and deadlines that originate from the MD

• Develop practical strategy recommendations and clearly defined plans to bring said strategies and tactics to life (strategy and project management)

• Leverage industry network and MediaLink intelligence to uncover trends and opportunities for active client assignments and future business development

• Have the backing of the MD to engage with clients and account teams, and manage client work that’s initiated or driven by the MD

• Draft communications for MD, as required (i.e., tee-ups, agenda, etc.)
  

What You Will Need:

• 6+ years of work experience in media, marketing, advertising, technology and/or consulting fields

• Exceptional research skills including proficient use of AI tools to expertly and efficiently gather intelligence to form a hypothesis and generate best-in-class drafts

• Strong writing and presentation development skills including both visual articulation via Powerpoint and detailed explanations via Word to quickly translate client briefs and MediaLink products into pitching materials and scopes of work

• Proven track record of selling through recommendations to internal teams and/or clients; demonstrated success in turning ideas into actions

• Fluency in media/advertising/technology industry terms and trends and the language of consultative selling

• Excellent interpersonal skills; natural ability to network and translate relationships into business opportunities

• Advanced Microsoft Office skills including PowerPoint, Excel, and Word

• Project management: including ability to manage multiple simultaneous timelines and stakeholders to deliver against deadlines

What You Will Get

• The unique and exciting opportunity to work at one of a leading global entertainment companies

• Access to the tools, leadership, and resources you will need to create and drive a center of excellence

• The opportunity to do the best work of your career

• Work in an inclusive and diverse company culture

• Competitive programs to support your well-being

• Experience working in a collaborative environment with room to grow

About UTA

UTA unites ideas, opportunities, and talent. The company represents some of the world's most iconic, barrier-breaking artists, creators and changemakers—from actors, athletes and musicians to writers, gamers, and digital influencers. One of the most influential companies in global entertainment, UTA's business spans talent representation, content production, as well as strategic advisory and marketing work with some of the world's biggest brands. Affiliated companies include Digital Brand Architects, KLUTCH Sports Group, Curtis Brown Group, and MediaLink. UTA is headquartered in Los Angeles with offices in Atlanta, Chicago, Nashville, New York, and London.

For more information: https://www.unitedtalent.com/about/

UTA and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities.