Director, Communications NÜTRL

Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?

SALARY: $157,440 - $186,960, bonus and long-term incentive eligible

COMPANY:  
Michelob ULTRA. Cutwater Spirits. Budweiser. Kona Brewing Co. Stella Artois. Bud Light. That’s right, over 100 of America’s most loved brands, to be exact. But there’s so much more to us than our top-notch portfolio of beers, seltzers, and more. We are powered by a 19,000-strong team that shares our passion to create a future with more cheers. We look for people with talent, curiosity, and commitment and provide the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?

ROLE SUMMARY:

Reporting to the Head of the Brand, the Director of Communications – NUTRL will be responsible for developing and executing comprehensive communication strategies that enhance NUTRL’s image and engage its target audience. This role involves overseeing all internal and external communications, collaborating with internal stakeholders, leading all aspects of content creation, reviewing social posts and activations across various channels, and leader of the integrated marketing campaign (IMC) process to manage all agency partner relationships to ensure timely content delivery.

Earn Their Cheers! We are looking for a dynamic individual to lead brand communications, drive breakthrough creativity through social and earned media tactics, and craft strategic creative briefs that drive our brand's success. The ideal candidate will excel in cross-functional collaboration, focusing on creative ideation and development. This role involves guiding creative work across various channels like social, earned, digital, OOH, TV, and trade, while supporting national and local partnerships programs with strategic and creative insights. A passion for bold, innovative marketing and the ability to create compelling narratives that resonate with consumers are essential.

JOB RESPONSIBILITIES:

• Passionate Communication: Demonstrate a passion for creative communication and embrace innovative approaches. Utilize in-depth knowledge of the product & category to craft authentic messages that resonates with consumers.

• Creative Thinker: Generate impactful ideas for signature stories for brands, the marketing team, and Anheuser-Busch.

• Digital First: Expertly leverage online channels to enhance brand awareness and drive purchase intent, creating compelling and engaging content that effectively resonates with the target audience. Possess strong media expertise with a sophisticated understanding of social media.

• Real-Time Storytelling: Excel in real-time storytelling, leveraging cultural moments to boost brand relevance and engagement. Translate business objectives into proactive, positive narratives that enhance brand health and reputation.

• Commercial Mindset: Develop and maintain a commercial mindset to connect and deliver messages with consumer empathy. Ensure communication strategies align with business objectives and drive engagement and sales.

• Collaborative Leadership: Collaborate effectively with internal teams while leading agency partners.

• Strategic Participation: Play an active role in brand strategy and campaign planning meetings.

• Campaign Development: Develop and execute large-scale integrated campaigns.

• Cultural Insight: Maintain a keen interest in popular culture, sports, innovation, social media, and consumer behavior trends.

• Agency Collaboration: Lead agency of record & other creative agencies day-to-day; collaborate with them in planning and executing campaigns.

JOB QUALIFICATIONS:

• Minimum of 5 years of communications experience, either in-house or at a PR / creative agency, or as a Brand Manager at other companies.

• Bachelor's degree preferred, with a focus on communications, journalism, literature, or writing.

• Proven experience in developing and executing impactful campaigns and programs that generate earned media coverage and spark social conversations.

• Deep understanding of consumer behavior, with the ability to develop insights that drive effective marketing strategies.

• Enthusiastic about working in a dynamic and evolving environment.

• Strong ability to work collaboratively and cross-functionally within a large organization.

• Demonstrated track record of implementing time-saving routines and delivering sustainable change.

WHY ANHEUSER-BUSCH:  
Anheuser-Busch has always dreamed big. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. To reimagine what a beer company can be. And what, together with our people and our partners, Anheuser-Busch can do. Our collective impact is significant. Over the last decade alone, we have contributed more than $400 million to charitable organizations that support our communities, provided over 90 million cans of emergency drinking water, and, together with our wholesaler partners, invested more than $1 billion into responsible drinking initiatives. At the heart of these investments is our shared commitment to community – providing opportunity for our people, lifting our neighbors, and making a meaningful difference in the world. This future is our purpose. A future that everyone can celebrate, and everyone can share in. A future with more cheers. 

BENEFITS: 

• Health benefits including Medical, Dental, Vision, Wellness and Tax-Advantaged Savings and Spending Accounts. 

• Life Insurance and Disability Income Protection. 

• Generous Parental Leave and FMLA policies. 

• 401(k) Retirement Savings options with a company matching contribution. 

• Chance to work in a fast-paced environment among a company of owners. 

• Free Beer!