Director, Content Strategy

About the role:

AffiniPay is seeking an experienced and innovative Director of Content Strategy. This is a pivotal leadership role responsible for building a high-impact, customer-centric content engine aligned to our business goals, brand voice, and solution positioning. Reporting to the VP of Digital Marketing, you’ll oversee a team of content strategists with the mandate to create content that drives measurable engagement and demand.

You’ll evaluate and optimize our current content performance, build a forward-looking content strategy, and ensure integration across marketing and go-to-market initiatives. This role calls for a creative storyteller who can elevate content quality, scale production volume, expand into new formats, and collaborate across teams.

About us:

Founded in 2005, 8am™ (formerly AffiniPay) is the professional business platform built to help legal, accounting, and other client-focused professionals run stronger, more profitable businesses. Today, more than 250,000 professionals across the U.S. trust 8am to help them work smarter, serve clients better, and unlock their full potential. We have been recognized as one of Inc 5000’s fastest growing companies in the U.S. for 13 years in a row, and as a result, our teams continue to grow as well!

Strategic ownership

• Develop a comprehensive content strategy aligned to audience needs, business goals, and solution positioning. 
• Establish a planning and optimization cadence to assess content performance, identify opportunities, and evolve alongside the broader marketing strategy.
• Stay ahead of content trends, industry best practices, competitive shifts, and emerging technologies.

Team leadership and collaboration

• Lead and develop a team of content strategists through daily guidance, feedback, and growth-focused coaching.
• Collaborate with cross-functional teams to develop content that reflects our brand, communicates solution value, and supports strategic business outcomes.

Content development and execution

• Lead all aspects of content development across formats, including web, email, video, social, and print.
• Expand multimedia content offerings, driving development of video, audio, and interactive formats to enhance storytelling across channels.
• Champion editorial standards and oversee content calendars, production schedules, and processes to deliver on-time, high-quality content.

Performance & Optimization

• Implement SEO/AEO best practices and leverage AI tools to scale content production and deliver personalized experiences.
• Monitor performance data and convert insights into strategies that boost awareness, engagement, and conversions.

• 10+ years of experience in content marketing, with a strong record of leading both content strategy and storytelling
• Proven ability to lead teams and create high-impact, customer-centric content that supports the full funnel
• Deep expertise in writing, editing, and messaging across multiple formats and platforms
• Strong background in integrated marketing strategy and campaign planning
• Prior experience in legal tech, accounting tech, fintech, or adjacent industries is required
• Demonstrated ability to use tools like GA4, Tableau, and Salesforce to drive data-informed decisions; working knowledge of CMS and video platforms is beneficial.
• Experience using Generative AI tools for content strategy and creation a must
• Ability to travel regularly to Austin, TX or San Diego, CA.

• A compelling storyteller with a benefits-focused, customer-first mindset
• A collaborative, cross-functional leader who builds strong partnerships and elevates team potential
• A data-driven strategist who values performance insights as much as creativity
• An empathetic people leader who can coach, mentor, and motivate teams to deliver their best work

Why 8am 

At 8am, our culture is shaped by the people who bring it to life every day. Together, we build a company rooted in continuous learning, genuine community, holistic wellness, and meaningful engagement—values that empower us as individuals and unite us as a team. Our culture is grounded in our core values: Work Smart, Win Fast; Outshine Ordinary, and We Find a Way. These values drive how we serve our customers and work with each other in a collaborative, inspiring, and empowering environment, every day.

Here’s how we support our 8Team:

• Health Insurance Coverage: We offer our 8Team a variety of medical, dental, and vision plans, designed to fit your needs, including a 100% company-paid HDHP plan for employees.
• Financial perks: We offer a competitive compensation and benefits package including annual bonuses, equity options and 401(k) or RRSP if in Canada, with a company match for all team members.
• Time for what matters: Flexible Time Off, paid holidays, and a parental leave program for our new parents.
• Wellness: Wellness stipends, mental health support, and one-on-one nutrition coaching.
• Learning and Development: Continuous learning through 8am.edu, leadership programs, professional development funds, and individually focused talent development.
• Giving back to the communities around us: Participate in our charitable matching gift program, paid time off for volunteer service, and company-sponsored volunteer events (both local and virtually).
• Engagement: Virtual and in-person team-building events, quarterly award recognition through our Rise & Shine Award of Excellence Program, and our peer-to-peer appreciation platform.

At 8am, we don’t just offer benefits—we create an environment where people can thrive, grow, and make a real impact every day.

Diversity, equity & inclusion at 8am

At 8am, we recognize that innovation occurs with a strong team of people who are diverse in background, personality, talent and ideas. Experience comes in many forms and ensuring a diverse and inclusive workplace where we continue to learn from each other is an integral part of our culture. We are committed to creating a welcoming and transparent environment for all that embraces those differences through education, equal access to opportunities and information, inclusionary programs, and community outreach. 

Security advisory

Our hiring teams at 8am are dedicated to recruiting top talent that share our passion for serving the professional services industry through innovative financial technology.  As such, our Talent Acquisition Team only follows legitimate hiring practices.  We will always communicate with our candidates using emails with the 8am domain and will never ask for sensitive/personal data during the application process.  All interviews take place over phone call, Zoom/Google Meet or in person.  All offers are communicated verbally by our Talent Acquisition Specialists with a written offer letter as a follow up.