Director of Content Strategy

Casap is a Series A startup that has raised over $30M from Emergence, Lightspeed, and Primary Ventures. Based in San Francisco, the company was founded by product leaders from Robinhood and Chime. We are on a mission to change the way banks operate by automating disputes and fighting friendly fraud. People love what we’ve built, from everyday users to the biggest names in finance.

Casap is looking for a Director of Content Strategy excited to drive compelling narratives that educate financial institution leaders about a rapidly scaling product at the forefront of automation and artificial intelligence.

Responsibilities

• Develop and execute content strategy across all channels, translating complex fraud and banking concepts into clear narratives that resonate with credit union and bank leaders at different buying stages.

• Create high-impact content including decks, one-sheeters, thought leadership, video content, and customer testimonials that drive awareness and conversion.

• Own content planning and campaign development in collaboration with sales, product, and executive teams to align messaging with business objectives.

• Collaborate with CEO and subject matter experts to craft thought leadership positioning Casap as an authority in the space.

• Manage external creative partners (agencies, freelancers) while maintaining strategic oversight and quality standards.

• Use data and performance insights to optimize content effectiveness and inform future initiatives.

Qualifications

• 4-8 years of experience in content strategy, brand storytelling, or marketing communications, preferably in fintech, financial services, or B2B technology.

• Exceptional writing and content creation skills with a portfolio demonstrating ability to simplify complex technical concepts for executive audiences.

• Experience creating executive-facing materials including presentation decks, one-sheeters, and thought leadership content.

• Strong strategic thinking with experience translating business concepts into multi-format content campaigns that drive measurable results.

• Comfort working in fast-paced startup environments with high autonomy and cross-functional collaboration.

• Experience managing external creative resources and using data to optimize content performance.

Compensation: $125,000-$175,000 base salary + equity, based on experience