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Canoe

Director, Corporate Marketing

Posted 2 Months Ago
Hybrid
New York City, NY, USA
145K-175K Annually
Senior level
Hybrid
New York City, NY, USA
145K-175K Annually
Senior level
Lead Canoe Intelligence’s global corporate marketing strategy, brand identity, content ecosystem, media relations, social presence, and employee advocacy. Develop thought-leadership narratives, case studies, webinars, and co-branded content while partnering with sales, relationship management, partnerships, product marketing, and regional teams. Manage PR agencies and external creative talent, oversee brand consistency, optimize third-party profiles, and use AI tools to scale content, sentiment analysis, and brand monitoring.
The summary above was generated by AI
COMPANY: Canoe Intelligence, A Bloomberg Company
WEBSITE: https://canoeintelligence.com/
TITLE: Director of Corporate Marketing
LOCATION: New York City
SALARY = 145,000 - 175,000 USD Annual + Benefits + Bonus
The referenced salary range is based on the Company's good faith belief at the time of posting. Actual compensation may vary based on factors such as geographic location, work experience, market conditions, education/training and skill level.
The Role:
As the Director of Corporate Marketing at Canoe Intelligence, you are the architect of our global brand identity and the lead strategist for our voice in the market. In this role you will elevate Canoe's presence by overseeing our content ecosystem, global media relations, and brand integrity.
This is a high-impact leadership role for a strategist who excels at execution. You will define our global narrative and ensure that every LinkedIn post, press release, and website update meets our standard of excellence. Serving as the primary steward for the Canoe brand, you will ensure a unified experience for our clients and prospects across all marketing and sales touchpoints.
What You'll Do:
  • Global Narrative & Content Strategy: Develop and oversee the overarching roadmap that positions Canoe as a thought leader in the alternative investment space.
  • Revenue Team Alignment: Partner closely with Sales, Relationship Management (RM), and Business Development to extract market insights and "front-line" feedback to ensure our content strategy addresses real-world client pain points.
  • Ecosystem Storytelling: Architect a strategy for capturing and promoting high-impact client and partner stories. Collaborate with the Relationship Management and Partnerships teams to transform successful implementations and joint ventures into compelling case studies, webinars, and co-branded content.
  • Media & PR Management: Guide our media strategy by managing two PR agencies (US and London). You will be the primary point of contact for external communications and global press opportunities.
  • Brand Stewardship: Act as the final authority for brand applications across the website, sales collateral, and digital channels to ensure visual and verbal consistency.
  • Social Media & Advocacy: Manage Canoe's corporate social presence and lead our internal advocacy program to empower employees as brand ambassadors.
  • External Profile Management: Optimize third-party vendor profiles (e.g., G2, industry directories) to ensure our market-facing data is accurate and compelling.
  • Cross-Functional Partnership: Collaborate with the Directors of GTM, Product Marketing, and EMEA Marketing to provide the high-quality content and creative direction required to drive global pipeline.
  • AI-Enabled Execution: Consistently leverage AI tools to scale content production, sentiment analysis, and brand monitoring to increase operational efficiency.
  • Vendor Leadership: Manage a specialized roster of external talent, including PR agencies, graphic design consultants, and freelance content writers.

What We're Looking For:
  • Industry Expertise: A minimum of 8+ years of marketing experience within Alternative Investments, FinTech, or Financial Services is required. You must understand the complexity of the private markets and the nuances of our audience.
  • Strategic Execution: A proven track record of moving from high-level brand strategy to tactical delivery without the need for a large internal team.
  • Sales & RM Fluency: Experience collaborating with revenue-facing teams to translate technical product value into compelling, high-impact stories, with a proven ability to interview clients and partners to extract and articulate value-driven narratives.
  • Media Savvy: Experience managing external agencies and a strong understanding of how to build relationships with financial and tech trade publications.
  • Brand Authority: A keen eye for design and a mastery of copywriting and editing. You should have a high bar for what constitutes "excellent" work.
  • AI Literacy: Practical experience using AI to work smarter-whether for research, content drafting, or workflow automation.
  • Collaborative Leadership: The ability to influence and partner with peer Directors to ensure global brand alignment.

What You'll Get:
We offer one of the most comprehensive and generous benefits plans available and offer a range of total rewards that may include merit increases, incentive compensation (exempt roles only), paid holidays, paid time off, medical, dental, vision, short and long term disability benefits, 401(k) +match, life insurance, and various wellness programs, among others. The Company does not provide benefits directly to contingent workers/contractors and interns.
Our Values:
  • Client First -> Listen, and deliver client-centric solutions
  • Be An Owner -> Take initiative, improve situations, drive positive outcomes
  • Excellence -> Always set the highest standard for yourself and others
  • Win Together -> 1 + 1 = 3

Who We Are:
Canoe Intelligence ("Canoe"), a Bloomberg Company, is the data management and intelligence platform powering how the world invests in alts. Our AI-native platform automates the manual data processing, cutting operational costs and risk while future-proofing alts infrastructure for long term growth. Timely, accurate, and comprehensive data arms investment teams to act with the decisiveness of public markets. Canoe's AI-driven platform was initially incubated in 2013 for Portage Partners LLC, a private multi-family office investment firm, and launched commercially in 2017. In October 2026, Canoe became a part of Bloomberg, combining our private markets data expertise with Bloomberg's technology, data management capabilities, and global scale. Together, we're building a connected experience across public and private markets, and investing in the Canoe platform, people, and dedicated client service that got us here. With Canoe, it's all about making Alts, smarter.
Canoe is an equal opportunity employer and prohibits discrimination in employment. It is Canoe's policy to provide equal opportunity and access for all persons, and the Company is committed to attracting, retaining, developing, and promoting the most qualified individuals without regard to age, ancestry, color, gender identity or expression, genetic predisposition or carrier status, marital status, national or ethnic origin, race, religion or belief, sex, sexual orientation, self-identified or perceived sex, sexual and other reproductive health decisions, parental or caring status, physical or mental disability, pregnancy, childbirth or related medical conditions, or parental leave, protected veteran status, status as a victim of domestic violence, or any other classification protected by applicable law (each, a "Protected Characteristic").Canoe prohibits treating applicants or employees less favorably in connection with the terms and conditions of employment, in all phases of the employment process, because of one or more Protected Characteristics.
HQ

Canoe New York, New York, USA Office

Canoe is located in the trendy SoHo district of downtown Manhattan, easy to get to by train or ferry (and even easier now since we're remote!).

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