Director, Creator Strategy & Partnerships (VETTE)

Location:

The Director of Creator Strategy & Partnerships will lead the development and execution of VETTE’s creator ecosystem as a core component of the brand’s audience growth, content strategy, and commerce performance.

This role is responsible for establishing a scalable creator program that integrates talent into editorial, social, and shopping experiences, while also driving measurable business outcomes including engagement, conversion, and revenue contribution.

The Director will oversee creator partnerships end-to-end, including talent strategy, program design, storefront merchandising, performance analytics, and cross-functional coordination. The role requires both strategic leadership and operational ownership, and will manage resources, external relationships, and internal processes to ensure the creator program supports VETTE’s long-term brand and business objectives.

While the role will collaborate with broader Condé Nast teams when relevant, its primary mandate is the growth and performance of VETTE.

1. Creator Program Leadership

• Define and implement VETTE’s creator strategy across content, audience, and commerce initiatives

• Build a scalable program structure including talent tiers, partnership models, onboarding processes, and performance expectations

• Establish governance for creator selection, brand alignment, and content standards

• Oversee creator contracts, compensation structures, and relationship management

2. Talent Strategy & Partnership Oversight

• Identify, recruit, and retain creators aligned with VETTE’s positioning and growth priorities

• Structure partnership models (retainer, project-based, revenue share, licensing, etc.) in collaboration with legal and finance

• Manage long-term creator relationships and ensure consistent performance and brand alignment

• Develop frameworks for integrating creators into editorial franchises, social programming, and brand initiatives

3. Creator Storefront Strategy & Merchandising

• Own the strategy and operational framework for creator storefronts and shopping integrations

• Partner with commerce and editorial teams to ensure product selections reflect both brand standards and performance goals

• Establish merchandising guidelines for creator edits, seasonal collections, and campaign-driven assortments

• Oversee testing and optimization of storefront formats to improve conversion, AOV, and repeat engagement

4. Insights, Analytics & Performance Management

• Define KPIs for creator programs across content, audience, and commerce performance

• Implement reporting frameworks to measure:

  • Creator content reach and engagement

  • Storefront performance and revenue contribution

  • Audience acquisition and retention impact

• Translate performance data into actionable recommendations for talent mix, content strategy, and merchandising decisions

• Provide regular performance updates to senior leadership

5. Cross-Functional Leadership

• Serve as the central point of coordination for creator initiatives across editorial, audience, commerce, product, marketing, and partnerships teams

• Ensure creator initiatives are integrated into business planning cycles and brand priorities

• Partner with revenue teams to support the inclusion of creators in advertiser-facing opportunities where appropriate

6. Team & Resource Management

• Build and manage a team supporting creator partnerships and program execution

• Establish workflows and processes that allow the creator program to scale efficiently

• Manage external vendors or agencies as needed

• Contribute to budget planning for creator partnerships and program investment

• 6-8 years of experience in digital media, creator partnerships, talent management, social/video strategy, or commerce-driven content environments

• Experience building and scaling creator or talent programs with measurable business impact

• Demonstrated ability to manage cross-functional initiatives and influence senior stakeholders

• Strong understanding of social platforms, creator monetization models, and audience growth strategies

• Experience using analytics to guide strategic decisions and resource allocation

• Experience managing teams and external partners

• Familiarity with fashion, lifestyle, or shopping-driven media strongly preferred

The expected base salary range for this position is from $125,000 - $145,000. Salary offers are based on a wide range of factors including but not limited to relevant skills, training, experience, and education.

In addition to salary and a generous employee benefits package, successful candidates may also be eligible to receive discretionary bonus compensation.

If you are interested in this opportunity, please apply below, and we will review your application as soon as possible. You can update your resume or upload a cover letter at any time by accessing your candidate profile.

Condé Nast is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, age, familial status and other legally protected characteristics.