Director, CRO

About ehouse Studio, LLC

ehouse is a premier Shopify Plus digital commerce agency and Klaviyo Master Elite partner that offers comprehensive digital transformation services tailored for mid-market and enterprise organizations. 

Redefining what’s possible in digital commerce.

At ehouse, we create growth opportunities through consultation, innovation, and emerging technologies, with a relentless focus on people, clients, partners, and operational excellence. 

ehouse has capabilities in eCommerce development, technological innovations, and growth marketing strategies all under one roof. We understand the unique needs and goals of each of our clients and partners, and we create customized solutions based on our deep knowledge and expertise. 

In order for us to deliver the best services for our clients and partners, we must first deliver the best practices and experiences for our people. We do that by prioritizing and modeling our Core Values on a daily basis. They are our guiding principles for how we show up and hold ourselves and each other accountable: Be Kind. Be Curious. Be Collaborative. Be Resourceful. Be Accountable. If you feel a resonance with our Core Values and an alignment with the following job description, please apply!

About the role

The Director of CRO drives high-impact commerce by translating data into actionable insights and hypotheses. This role is crucial for designing, testing, and optimizing client experiences within the Shopify ecosystem. We are looking for a candidate with a strong Conversion Rate and UX Optimization mindset who excels at experimentation, turning learnings into strategic action, and collaborating seamlessly with cross-functional teams (UX/UI, Design, Development, and Account Management) to deliver measurable business outcomes for our DTC and omnichannel brands.

What you'll do

Client Strategy & Leadership

• Lead strategic engagements for DTC ecommerce brands, including discovery, CRO programs, ongoing retainers, and ad hoc consulting initiatives
• Serve as a trusted strategy partner to clients, providing expertise across site experience, merchandising, acquisition & retention, analytics, US and digital product roadmaps
• Partner with clients to develop and execute data-driven strategies aligned with both short- and long-term business objectives

CRO, UX & Experimentation

• Identify conversion optimization opportunities across the full customer funnel, from landing pages and PDPs to checkout and post-purchase experiences
• Develop data-backed hypotheses and testing roadmaps in partnership with UX, Design and Development.
• Plan, execute and analyze A/B tests and experiments, translating learnings into actionable insights and prioritized recommendations
• Support continuous optimization through iterative testing and performance monitoring

AI-Driven Experience Optimization & Personalization

• Lead the evolution of CRO from traditional A/B testing to AI-enabled experimentation and real-time personalization
• Embed AI across the experimentation lifecycle to accelerate insight generation and increase test velocity
• Drive measurable conversion impact by leveraging AI to optimize testing strategy, execution and performance outcomes.

Research, Analytics & Insights

• Conduct strategic analysis using a mix of qualitative and quantitative methodologies, including:
• • User testing, surveys and interviews
  • Persona development and journey mapping
  • Quantitative data analysis and funnel analysis
  • Competitive and heuristic audits
  • ROI forecasting, revenue growth modeling, and CLV analysis
• Synthesize complex data into clear, compelling narratives and recommendations that empower clients to make informed decisions

Cross-Functional Collaboration

• Collaborate closely with UX, Design and Technical Delivery teams to ensure continuity from strategy through execution across:
• • New site builds and migrations
  • Redesigns and feature launches
  • Ongoing site optimization and maintenance
• Contribute to internal best practices, frameworks, and thought leadership related to CRO, UX, and eCommerce strategy.

Qualifications

Required:

• Bachelor’s degree in Marketing, Business, Analytics, UX, Psychology, or a related field (Master’s degree a plus or equivalent professional experience)
• Proven experience leading CRO or digital strategy initiatives, including mentoring team members, guiding cross-functional teams, and owning client strategy from discovery through execution
• Strong experience in eCommerce strategy, with a deep understanding of DTC business models and on-site conversion dynamics
• Hands-on experience with CRO principles, experimentation frameworks, and hypothesis-driven optimization
• Advanced proficiency in eCommerce analytics, with the ability to translate data into clear insights and prioritized actions.
• Hands-on experience with A/B testing and experimentation tools such as Intelligems, VWO, Optimizely, Shoplift, Visually, or similar
• Shopify platform experience
• Experience partnering with UX, Design and Development teams to bring insights and experiments to life.
• Experience conducting UX analysis, usability testing, and heuristics evaluations.
• Excellent communication and presentation skills, comfortable engaging both client stakeholders and internal teams
• Highly organized, detail-oriented, and able to manage multiple client engagements in a fast-paced environment
• Proficient with Google Analytics (GA4)

Preferred:

• Experience with BigQuery, SQL and/or Python
• Prior agency experience supporting multiple brands and workstreams