Director, Culture & Influence

Director, Culture & Influence 

At Zulu Alpha Kilo, we fight sameness. Because the world doesn’t need more advertising. It needs ideas people actually talk about. We’re looking for someone who helps our ideas break out of the ad bubble and move through culture. This role sits at the intersection of creativity, storytelling, media, and culture. You’ll work alongside strategists and creatives from the earliest stages of an idea, helping shape work that’s built to earn attention — not just buy it. This isn’t traditional PR. It’s about helping great ideas become impossible to ignore.

What You’ll Do

Shape Ideas That Break Out

• Join the creative process early, bringing an earned and cultural lens to the work.
• Help shape campaigns that are inherently talkable, shareable, and newsworthy.

Build the Story

• Define the narrative, hook, and cultural angle that makes our ideas compelling to journalists, creators, and audiences.
• In other words: help answer the question, why should anyone care?

Help Our Ideas Travel

• Find ways for ideas to move beyond paid media — through creator collaborations, cultural partnerships, and media moments.

Build the Right Relationships

• Develop relationships with journalists, editors, creators, and cultural voices who help great ideas reach the world.
• Know who to call when we have something worth talking about.

Help Sell Big Ideas

• Help tell the story behind our work in client presentations — showing how ideas can spark conversation and create real cultural impact.

Who You Are

• ~7+ years in PR, earned media, cultural marketing, or creative strategy
• Comfortable collaborating with creative teams and senior clients
• A strong storyteller who can turn ideas into stories people want to share
• Curious about culture, media, creators, and where attention is shifting
• A natural relationship builder 

Most importantly, you believe the best ideas don’t just run in media. They live in culture.

Compensation for this role ranges from $160,000 to $180,000 USD, depending on experience.

Zulu Alpha Kilo is an equal opportunity employer. It prohibits discrimination based on age, color, disability, national origin, race, religion, sex, sexual orientation, and any other legally protected class in accordance with applicable federal, provincial and local laws. Zulu Alpha Kilo is committed to creating and maintaining an inclusive and accessible workplace. If you are contacted for an interview and require accommodation during the interviewing process, please let us know.