The Director leads the strategy and execution of campaigns to sell Cloud add-on products, coordinating between multiple teams to ensure success metrics are met and campaigns are optimized for revenue growth.
What You Will Be Doing
Campaign Strategy & Ownership
Customer Targeting & Use‑Case Definition
Messaging, Positioning & Enablement
Cross‑Functional Orchestration & Project Management
Promotion & Channel Coordination
Measurement, Insights & Optimization
Your Skills
Your Qualifications
Education
Experience
A few things we have to offer:
Campaign Strategy & Ownership
- Own the full end‑to‑end expansion campaign framework for selling Cloud add‑on products and modules to existing CIC Cloud customers.
- Translate company growth priorities and product add‑ons into clear, repeatable campaign plans.
- Lead cross‑functional contributors across Product, Product Marketing, Sales, Solutions, Customer Success, and Marketing.
- Define campaign objectives, success metrics, timelines, and key dependencies.
- Identify and communicate hurdles impacting progress, and act as the single point of accountability for campaign execution and outcomes.
Customer Targeting & Use‑Case Definition
- Partner with cross‑functional teams to identify high‑propensity customer segments for Cloud Add‑on campaigns.
- Define expansion triggers such as usage patterns, maturity, integration needs, compliance requirements, or supply‑chain complexity.
- Build persona‑specific value propositions for IT, supply chain, and operations leaders.
- Ensure campaigns are anchored in real customer pain points and buying moments - not theoretical use cases.
Messaging, Positioning & Enablement
- Collaborate with Product Marketing to develop campaign messaging, narratives, and proof points.
- Work with Marketing to align positioning across email, in‑app assets, website content, webinars, demo videos, and supporting materials.
- Partner with Sales Enablement and Solutions to deliver demos, solution walkthroughs, and technical validation assets.
- Equip Sales and CSMs with the right talk tracks, decks, FAQs, and resources.
Cross‑Functional Orchestration & Project Management
- Serve as the orchestrator across teams, ensuring alignment, accountability, and timely execution.
- Lead weekly execution meetings, standups, and retrospectives.
- Manage timelines, risks, and dependencies across marketing motions, sales motions, CS outreach, and product/solutions participation.
- Proactively remove blockers and escalate to executive leadership when needed.
Promotion & Channel Coordination
- Coordinate multi‑channel promotion plans with Marketing, including lifecycle/email, in‑app messaging, sales‑led outreach, and webinar/event promotion.
- Ensure campaigns are cohesive and consistent across all customer touchpoints.
Measurement, Insights & Optimization
- Partner with the CMO and CRO to define KPIs and campaign targets.
- Track leading and lagging campaign metrics, including engaged accounts, qualified opportunities, pipeline creation, campaign conversion, and ACV bookings.
- Collaborate with Marketing Ops and Revenue leaders to build dashboards and analyze performance.
- Use data to continually refine targeting, messaging, and campaign structure - creating a closed feedback loop with all stakeholders.
Your Skills
- Revenue Mindset: Focused on pipeline, bookings, and ARR-not just top‑of‑funnel metrics.
- Strong Operator: Brings structure, cadence, and discipline to cross‑functional execution.
- Cross‑Functional Leader: Influences without authority across Product, Sales, CS, and Marketing.
- High Bar for Execution: Drives campaigns to completion, not just kickoff.
- Strategic + Tactical: Can zoom out to portfolio strategy while also digging into execution details.
- Executive Presence: Able to confidently present to C‑level leaders and senior executives.
Your Qualifications
Education
- Bachelor's degree required.
Experience
- 5+ years in B2B SaaS marketing, revenue programs, or GTM roles.
- 3+ years leading managers or team leads.
- Demonstrated ownership of pipeline, revenue impact, and expansion‑focused campaign outcomes.
- Experience partnering closely with Sales, CS, Product, and Solutions teams.
- Experience working with solutions engineering or professional services teams.
- Familiarity with Salesforce CRM, marketing platforms (6Sense, SalesLoft), lifecycle tools, and AI‑enabled systems.
- Proven project management ability and influence without authority.
- Strong communication, organization, and stakeholder‑management skills.
- Experience with usage‑based expansion models, product‑led signals, or lifecycle marketing.
- Comfortable with CRM, automation, and analytics platforms.
A few things we have to offer:
- Compensation: $120,000 - $140,000 + Bonus potential
- Great Healthcare + Dental + Vision
- Flexible PTO
- Culture of support, encouraging Life-Work balance
- 401k match
- FSA and HSA options
- Employee Assistance Program
- Paid Parental Leave
- Representing a company with 4,000+ clients and a 99% retention rate
- Accelerated title and salary growth potential
- A fun and energetic work environment that makes you excited to go to work every day
Top Skills
6Sense
Ai-Enabled Systems
Salesforce CRM
Salesloft
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