Director of Demand Generation

Stord is The Consumer Experience Company, powering seamless checkout through delivery for today's leading brands. Stord is rapidly growing and is on track to double our revenue in the next 18 months. To meet and exceed this target, Stord is strategically scaling teams across the entire company, and seeking energetic experts to help us achieve our mission.

By combining comprehensive commerce-enablement technology with high-volume fulfillment services, Stord provides brands a platform to compete with retail giants. Stord manages over $10 billion of commerce annually through its fulfillment, warehousing, transportation, and operator-built software suite including OMS, Pre- and Post-Purchase, and WMS platforms. Stord is leveling the playing field for all brands to deliver the best consumer experience at scale.

With Stord, brands can increase cart conversion, improve unit economics, and drive sustained customer loyalty. Stord’s end-to-end commerce solutions combine best-in-class omnichannel fulfillment and shipping with leading technology to ensure fast shipping, reliable delivery promises, easy access to more channels, and improved margins on every order.

Hundreds of leading DTC and B2B companies like AG1, True Classic, Native, Seed Health, quip, goodr, Sundays for Dogs, and more trust Stord to deliver industry-leading consumer experiences on every order. Stord is headquartered in Atlanta with facilities across the United States, Canada, and Europe. Stord is backed by top-tier investors including Kleiner Perkins, Franklin Templeton, Founders Fund, Strike Capital, Baillie Gifford, and Salesforce Ventures.

The Director of Demand Generation is one of the most critical hires Stord will make this year. Reporting directly to the VP of Marketing, you will own the full demand generation motion: events, field marketing, ABM, paid advertising, and every other program that generates pipeline and accelerates revenue. You will carry a significant pipeline number, hold yourself jointly accountable to the Sales pipeline goal, and build and lead the team and agency relationships that get Stord there.
This is not a campaign management role. You are a senior operator who thinks in systems, leads with data, and builds demand engines that compound over time. You have done this before at a high-growth B2B company, you know what good looks like at every stage of the funnel, and you have the commercial instincts and executive presence to operate as a true peer to Sales leadership.
You will work in close partnership with the Head of Revenue Operations, Head of Brand, and Product Marketing to ensure every demand program is properly instrumented, on-brand, and commercially effective. You will also be a key voice in shaping Stord's overall GTM strategy as the company scales into new markets and segments.

What You’ll Do:

SDR Team Leadership

• Lead, manage, and grow the SDR team to exceed pipeline targets.

• Define KPIs, outbound processes, and cadences.

• Coach SDRs on messaging, personalization, and objection handling.

• Implement tools and reporting to drive performance and accountability.

Outbound Pipeline Ownership

• Develop and execute outbound strategies targeting key market segments.

• Monitor, analyze, and optimize pipeline performance from outbound channels.

• Partner with RevOps for accurate attribution, forecasting, and reporting.

Partnership & Event Support

• Collaborate with Partnerships to source and engage new partner opportunities.

• Support event marketing initiatives including webinars, conferences, and partner activations.

• Track and report on pipeline contribution from partnership and event campaigns.

Demand Strategy & Pipeline Ownership

• Own end-to-end demand generation strategy: channels, programs, investments, and motions that build pipeline.

• Carry jointly-owned pipeline targets with Sales leadership.

• Build a diversified, predictable demand engine that scales efficiently.

• Expand addressable pipeline into new verticals and geographies.

Events & Field Marketing

• Own North America events and field marketing calendar (trade shows, Stord Summit, executive dinners, partner activations).

• Prioritize and resource high-ROI programs in partnership with Field Marketing leadership.

• Ensure every event investment is measured and contributing to pipeline.

Account-Based Marketing (ABM)

• Build and scale ABM programs from one-to-one enterprise to one-to-many mid-market.

• Align with Sales leadership on target accounts and engagement strategies.

• Leverage intent data and first-party signals to activate in-market accounts.

Paid Advertising

• Own paid media strategy and budget across LinkedIn, Google, Meta, programmatic, and retargeting.

• Manage agency relationships and optimize campaigns for pipeline contribution.

• Integrate paid programs with ABM, content, and field initiatives.

Team & Agency Leadership

• Build and lead a high-performing demand generation team.

• Manage external agencies and vendors, holding them accountable to pipeline outcomes.

• Foster a culture of ownership, execution, and continuous improvement.

• Partner with RevOps to ensure proper tracking, attribution, and reporting.

Basic Qualifications:

• 10+ years in demand generation or growth marketing, including 4+ years leading teams and owning pipeline in a high-growth B2B SaaS or tech-enabled services company

• Proven track record building $100M+ ARR pipelines with efficient budgets

• Deep experience across full demand mix: ABM, events, field marketing, paid media, lifecycle, content syndication, partner marketing

• Hands-on expertise with HubSpot or Marketo, Salesforce, and modern demand tech stack including intent and enrichment tools

• Strong executive presence; able to present strategy and results to CEO and board

• Data-driven, analytical, and fluent in pipeline attribution and reporting

• Bonus: experience in ecommerce SaaS, logistics, fulfillment, or commerce-adjacent technology