Director of Demand Generation

What you’ll own:

Demand strategy & pipeline outcomes

• Define and execute the global demand generation strategy, aligned to company growth goals, ICPs, and GTM priorities

• Translate revenue and pipeline targets into clear demand plans, forecasts, coverage models, and operating metrics

• Own pipeline creation and influence across segments, regions, and motions

Sales alignment & GTM execution

• Partner with Sales leadership on pipeline planning, forecast credibility, and account coverage

• Ensure tight alignment between demand programs, SDR execution, and AE priorities

• Support account and territory strategy with data-driven insights

Core demand programs & channels

• ABM: Lead a targeted, sales-aligned, and measurable account-based motion

• Integrated Campaigns: Drive always-on and moment-based campaigns across owned, paid, and third-party channels

• Paid Media: Own the global paid strategy across search (SEM/SEO), social, display, and emerging channels

• Third-Party Demand: Own and optimize intent, content syndication, review platforms, and publisher partnerships

• Webinars & Virtual Programs: Build scalable programs that generate a qualified pipeline and amplify thought leadership

Operating rigor & measurement

• Build clear measurement frameworks, definitions, and attribution models in partnership with RevOps

• Hands-on ownership and day-to-day operation of the demand tech stack: Marketo, Salesforce, ZoomInfo, GA4, and related tools

• Inspect performance regularly, optimize spend, and reallocate based on impact and ROI

• Communicate pipeline results, insights, and tradeoffs clearly to executive leadership

What You Bring:

7+ years in B2B SaaS demand generation, growth, or revenue marketing roles

Proven track record of owning pipeline and outcomes in mid-market and enterprise environments

Deep experience across the full funnel – acquisition, engagement, and nurture – including paid media, email, content syndication, third-party demand, and partnerships

Strong operational mindset with hands-on experience in forecasting, attribution, and performance analytics

Fluency with Marketo, Salesforce, ZoomInfo, GA4, and modern marketing stacks

Familiarity with AI-powered marketing and automation workflows (e.g., Clay, n8n, modern CDPs, or analytics platforms like Snowflake/Looker) is a plus

Clear, executive-level communicator capable of simplifying complex tradeoffs

Cybersecurity experience is a strong plus, but not required

Why Safe Security?

🚀 Define and grow the pipeline engine for a category-defining cybersecurity platform.

🤖 Work at the cutting edge of AI and cyber risk management with global impact.

🌎 Thrive in a remote-first company with a culture of ownership, autonomy, and innovation.

💼 Competitive compensation, stock options, and a chance to shape the future of enterprise risk.