Witherite Law Group Logo

Witherite Law Group

Director of Digital Marketing

Posted 7 Days Ago
Be an Early Applicant
Easy Apply
In-Office
2 Locations
Senior level
Easy Apply
In-Office
2 Locations
Senior level
The Director of Digital Marketing manages WLG's digital assets, ensuring operational excellence while optimizing performance, compliance, and ROI through various online platforms.
The summary above was generated by AI

Witherite Law Group (WLG) is a personal injury law firm specializing in motor vehicle accidents. Our vision is to improve the life of each person we serve. Whether it is for our employees, our clients, or our community, WLG puts people first, provides unmatched expertise, and displays integrity in every situation.  

Our attorneys and staff are committed to helping injured clients get the care and service they deserve. We take care of the complex legal work so that our clients can focus on recovery and getting their lives back. We are determined to help our clients get the settlement they deserve, and we will be by our client’s side every step of the way.  

This firm is a Top 100 Places to Work recipient and a National Top Workplace honoree. We are proud of these achievements and honored to be among this prestigious list of companies. Our culture is special. But you can’t just take our word for it...apply today and join the WLG family.  

Position Summary: The Director of Digital Marketing owns the infrastructure, systems, lifecycle, and performance of all WLG digital assets. This role ensures that digital assets are built, stored, deployed, optimized, governed, and measured with operational excellence across platforms, markets, and channels. This is an operations and performance–focused leadership role. It is not a brand storytelling or creative role. The core mandate is to maximize efficiency, scalability, compliance, and ROI across the entire digital ecosystem.

 Key Responsibilities: 

  • Digital Asset Management & Infrastructure Ownership
    • Own and manage WLG’s Digital Asset Management (DAM) ecosystem, including oversight of six websites and future expansions.
    • Lead vendor assessments, selection, and ongoing relationship management.
    • Define and manage the technical architecture of all websites and digital platforms.
    • Ensure all digital assets meet requirements for legal compliance, privacy standards, accessibility (ADA), security, and governance.
  • Websites, Landing Pages, and Micro-Sites
    • Oversee the build, publishing, maintenance, and optimization of websites, landing pages, and micro-sites.
    • Direct the content update process to ensure accuracy, quality, and timely deployment.
    • Manage and optimize conversion flows, user journeys, and site performance.
  • Performance, Analytics & Optimization
    • Track performance of all digital assets, including:
      • Conversion rates
      • Engagement metrics
      • Traffic quality
      • Efficiency and cost performance
    • Translate performance data into:
      • Actionable execution improvements
      • Optimization plans
      • ROI reporting for leadership
    • Ensure assets are platform-ready, reusable, and optimized for omnichannel distribution.
  • Paid Media, SEO, and Digital Campaigns
    • Manage the execution of digital media buys across channels.
    • Lead paid media strategy, SEO initiatives, and performance-driven campaign execution.
    • Ensure creative assets meet platform specifications, are delivered on time, and can be rapidly iterated.
    • Monitor and report on media buy performance, including:
      • Conversion outcomes
      • Channel efficiency
      • Engagement metrics
      • ROI and recommendations for optimization
    • Operational Leadership & Innovation
      • Conduct and manage operational workflows for both internal teams and external partners/agencies.
      • Drive digital marketing innovation, identifying new opportunities, tools, and technologies that improve efficiency, scalability, and performance.

Qualifications: 

  • Bachelor’s degree in one of the following fields:
    • Marketing
    • Digital Marketing
    • Business Administration
    • Communications
    • Information Systems / Information Technology
    • Computer Science
    • Data Analytics or Statistics
  • Master’s Degree
    • MBA (Master of Business Administration) or Master’s in Digital Marketing, Data Analytics, or Marketing Analytics
  • Technical Certifications & Professional Training:
    • Digital Platforms & Operations experience, Google Analytics & Performance Certificate, Paid Media & SEO Certificates: Google Ads Certification, Meta Blueprint Certification and LinkedIn Ads Certification and SEMrush / Moz SEO training

Physical Requirements:  

  • Office environment with normal business hours necessary to satisfactorily perform job functions.   
  • Stationary Position – Must be able to remain in a stationary position up to 50% of the time.  
  • Move or Traverse – This position needs to occasionally move about inside the office to access file cabinets, meeting rooms, office machinery, etc.  May occasionally ascends/descends the stairs to get to other floors, cafeteria and parking area.
  • Dexterity – constantly operates a computer and other office machinery such as a copy machine/printer.  
  • Move, Transport, Position, Put, Install, Remove - Occasionally moves supplies weighing up to 10 pounds for various presentation and event needs. 
  • Communicate, Detect, Converse with, Discern, Convey, Express oneself, Exchange information - The ability to communicate information and ideas so others will understand. Must be able to exchange accurate information in these situations.
  • Detect, Determine, Perceive, Identify, Recognize, Judge, Observe, Inspect, Estimate, Assess - The ability to observe details at close range (within a few feet of the observer).

 

Benefits and Perks:

  • Medical, dental, vision
  • Company paid Life and AD&D Insurance
  • Company Paid STD (with no waiting period) and LTD Insurance
  • Option to purchase additional Life and AD&D Insurance
  • Voluntary Critical Illness, Accident, and Hospital Indemnity Coverage
  • 401(k) with company contributions
  • Paid Time Off
  • 10 Company Holidays 
  • Tuition Reimbursement

 

Please note that this job description is intended to outline the primary duties of the role and is not intended to be an exhaustive list. The job description is subject to change with or without prior notice, and that a reasonable accommodation may be requested to perform the essential functions of the job. 

WLG and its affiliated companies provide equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

WLG and its affiliated companies participate in E-Verify. For additional information please review the E-Verify Participation Poster and Right to Work Poster from the Department of Homeland Security. 

Top Skills

Google Ads
Google Analytics
Linkedin Ads
Meta Blueprint
Moz
Semrush

Similar Jobs

2 Days Ago
Easy Apply
Remote or Hybrid
10 Locations
Easy Apply
135K-160K Annually
Senior level
135K-160K Annually
Senior level
Financial Services
The Director of Digital Marketing will lead digital marketing campaigns, optimize performance, leverage data for insights, and enhance user engagement across platforms. This role involves overseeing social media strategy, website management, and marketing technology to achieve growth goals.
Top Skills: HTMLSeoSocial Media Scheduling And Analytic ToolsWordpress
15 Days Ago
Easy Apply
In-Office or Remote
Dallas, TX, USA
Easy Apply
170K-240K Annually
Senior level
170K-240K Annually
Senior level
eCommerce • Retail • Software
Lead digital marketing and operations, optimizing website, driving SEO, developing marketing automation strategies, and mentoring a global marketing team.
Top Skills: Analytics ToolsAWSCRMEc2GitJIRALampMarketing AutomationMarketoPathfactoryPendoReachdeskRevsureS3SalesforceSeoTrendemonWistiaWordpress
5 Days Ago
In-Office or Remote
53 Locations
173K-259K Annually
Senior level
173K-259K Annually
Senior level
Cloud • Information Technology • Security • Software
Lead the strategy, execution, and optimization of North America marketing programs focusing on digital marketing and demand generation for pipeline growth.
Top Skills: AnalyticsDigital MarketingMarketing AutomationMarketoPaid MediaSalesforce

What you need to know about the NYC Tech Scene

As the undisputed financial capital of the world, New York City is an epicenter of startup funding activity. The city has a thriving fintech scene and is a major player in verticals ranging from AI to biotech, cybersecurity and digital media. It also has universities like NYU, Columbia and Cornell Tech attracting students and researchers from across the globe, providing the ecosystem with a constant influx of world-class talent. And its East Coast location and three international airports make it a perfect spot for European companies establishing a foothold in the United States.

Key Facts About NYC Tech

  • Number of Tech Workers: 549,200; 6% of overall workforce (2024 CompTIA survey)
  • Major Tech Employers: Capgemini, Bloomberg, IBM, Spotify
  • Key Industries: Artificial intelligence, Fintech
  • Funding Landscape: $25.5 billion in venture capital funding in 2024 (Pitchbook)
  • Notable Investors: Greycroft, Thrive Capital, Union Square Ventures, FirstMark Capital, Tiger Global Management, Tribeca Venture Partners, Insight Partners, Two Sigma Ventures
  • Research Centers and Universities: Columbia University, New York University, Fordham University, CUNY, AI Now Institute, Flatiron Institute, C.N. Yang Institute for Theoretical Physics, NASA Space Radiation Laboratory

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account