Director, Digital Strategy

Job Summary:

The Director, Digital Strategy is responsible to drive innovation and next generation of digital solutions that go beyond typical health plan services.

Essential Functions:

• Work cross-functionally to create a digital strategy and roadmap; define clear audience segmentation and promote digital evolution
• Define, develop and deploy personalized programs that drive engagement and increased engagement among key stakeholders including members, providers and influencers
• Establish clear objectives and success metrics; direct performance measurement, reporting and analysis
• Ensure strong collaboration and partnership across business areas
• Direct and develop digital team
• Provide direction to align technology with business needs to deliver best-in-class member and provider digital experiences across all markets and products
• Define our omni-channel customer experience, driving customer adoption of, and continued engagement with, self-serve channels for day-to-day transactions. This will require partnership with stakeholders across the business.
• Support digital transformation within the business, strongly influencing the mindset, behavior and culture of the organization
• Hire and develop a digital strategy team that is recognized as delivering best practice for digital transformation
• Manage external vendor partners to support digital initiatives
• Define exceptional experiences for our customers through the optimization of their end-to-end experiences of our products and associated support, care and adoption journeys
• Perform any other job duties as requested

Education and Experience:

• Bachelor of Arts/Science (BA/BS) degree in Marketing, IT, Business, Communication or other related field or equivalent years of relevant work experience is required
• A minimum of ten (10) years of experience in successfully managing and delivering digital solutions and/or services is required
• Experience in digital strategy, social media, digital design customer facing solutions (web, mobile) is required

Competencies, Knowledge and Skills:

• Expertise in creating and promoting a digital experience road map that balances user needs with business objectives
• Strong partnership skills and ability to seamlessly work across reporting lines with cross functional groups
• Excellent analytical and communication skills, particularly in the ability to analyze data
• Successful track record of managing large projects, under tight timelines
• Experience tracking emerging trends in user behaviorand developing customer-centric solutions
• Big picture thinking complimented by detail orientation
• Strong problem-solving skills
• Superb presentation skills. Ability to communicate vision and insights to create a compelling call to action
• Ability to demonstrate innovative approaches to complex problems, including how technologies can be applied in practice to solve business challenges
• Interpersonal and communication skills, and ability to effectively interact with senior executives and work independently
• Empathy, understanding and a passion for user centered design of our customers’ experiences
• Experience overseeing budgets

Licensure and Certification:

• None

Working Conditions:

• General office environment; may be required to sit or stand for extended periods of time

Compensation Range:

CareSource takes into consideration a combination of a candidate’s education, training, and experience as well as the position’s scope and complexity, the discretion and latitude required for the role, and other external and internal data when establishing a salary level. In addition to base compensation, you may qualify for a bonus tied to company and individual performance. We are highly invested in every employee’s total well-being and offer a substantial and comprehensive total rewards package.

Compensation Type (hourly/salary):

Organization Level Competencies

• Fostering a Collaborative Workplace Culture

• Cultivate Partnerships

• Develop Self and Others

• Drive Execution

• Influence Others

• Pursue Personal Excellence

• Understand the Business