Director, Digital Strategy

Job Description:

WideOrbit is looking for a talented and savvy Director, Digital Strategy to join our Digital team, focusing on driving the strategy of our Digital solutions, maximizing talent and growing the Digital team(s), expanding our digital OMS capabilities, system integrations, and enabling cross-platform sales solutions. These initiatives continue to evolve at breakneck speed and ad tech is one of the hottest areas in tech today. Digital & Cross-platform Sales & Execution is of the highest-profile initiatives within the company with opportunities to make a direct impact and see the product grow. 

A successful Director, Digital Strategy will have a proven track record of leading strong Product teams, managing a product from conceptual design to launch, possess exceptional communication skills, is highly organized and can build solid professional relationships with internal / external teams and clients. If this sounds like you, please apply today.

Here’s what success will look like:

As the Director, Digital Strategy, you will be responsible for defining and executing the strategy for our digital sales systems, ad tech integrations, digital media automation, and programmatic ad solutions.

Strategic Leadership & Vision

• Define and own the product vision and strategy for digital, ensuring alignment with Sales, Professional Services, Support and Engineering teams, business goals and industry trends.

• Develop a multi-year roadmap, aligned with Sales’ bookings, balancing market opportunities, customer needs, and technical feasibility.

• Act as a thought leader in ad tech, representing the company in industry discussions, client meetings, and conferences.

Team Leadership & Development

• Build, mentor, and lead a team of Product Managers, fostering a culture of collaboration, ownership, and innovation.

• Set clear objectives, performance metrics, and development plans for team members.

• Foster cross-functional alignment by working closely with Engineering, QA, Sales, Customer Success, Professional Services, and Marketing to ensure product success.

Product Execution & Innovation

• Oversee and guide the design, development, and launch of new features, focusing on Digital and Cross-platform Sales and workflow, API-based integrations with ad servers and DSPs like Google Ad Manager, Freewheel, The Trade Desk, DV360, and CM360.

• Prioritize product initiatives, balancing short-term impact with long-term growth.

• Ensure Agile best practices are followed, leading backlog refinement, sprint planning, and release management.

• Partner with UX and Engineering teams to create seamless, intuitive user experiences.

Customer & Market Engagement

• Develop deep relationships with publishers, agencies / advertisers and technology vendors to understand their evolving needs, pain points and strategic partnerships

• Actively engage with clients and industry leaders to drive product adoption and identify areas for expansion.

• Analyze market trends and the competitive landscape to ensure differentiation and innovation.

Cross-Functional & Executive Collaboration

• Present product strategies and updates to executive leadership and key stakeholders.

• Work closely with Sales & Marketing to develop go-to-market strategies, messaging, and product positioning.

• Ensure seamless coordination between product, engineering, QA, and business teams to deliver high-quality solutions at scale.

To thrive in this role, we’re looking for:

• 8+ years of product strategy management experience, with at least 3 years in a leadership or director-level role.

• Deep expertise in digital advertising, programmatic media, and ad tech integrations.

• Strong technical knowledge of order management systems (Operative.One, Placements.io, Boostr), ad servers (Google Ad Manager, Freewheel, Adswizz/Audiomatic), DSPs (DV360, The Trade Desk, etc.), and API integrations for automated ad buying and selling.

• Experience managing and mentoring Product Managers, fostering career growth and development.

• Proven ability to define and execute product strategy, aligning with business goals.

• Strong analytical mindset, using data and KPIs to inform product decisions.

• Experience working in an Agile development process, collaborating with engineering and design teams.

• Excellent communication skills with the ability to present to executives, customers, and cross-functional teams.

• Bonus: Experience in linear TV, audio, and cross-platform media workflows is a plus.

Why Join Us?

• Work with a fast-growing, innovative team solving real industry challenges in ad tech.

• Opportunity to shape the future of cross-platform advertising technology.

• Collaborative culture where your voice and ideas truly matter.

• Competitive salary, benefits, and remote-friendly work environment.

Physical Requirements:

• Prolonged periods of sitting at a desk and working on a computer.

• Must be able to lift up to 15 pounds at times.

Work Authorization Requirement: Please note that WideOrbit is unable to provide visa sponsorship. Applicants must be currently authorized to work in the United States on a full-time basis. We are not able to sponsor or take over sponsorship of employment visas now or in the future.

Location: This position can be based in any of our offices. Remote/Telecommute will also be considered.

Pay Range: $180,000 - $200,000 + Annual Variable Bonus

Compensation:

The compensation range listed, and a general description of other compensation and benefits will apply to this position.  Various factors are considered to determine compensation ranges including market data, location, experience, qualifications, and skills. WideOrbit reserves the right to pay more or less than the salary and benefit information posted.

Benefits & Perks:

Besides a great work environment with smart and friendly coworkers, direct access to leadership and knowledge about how your work impacts company success, here are some of our benefits and perks:

A competitive salary, health insurance, sabbatical leaves, great vacation package, life event benefits, casual work attire, 401(k) match, and plenty of opportunities to grow!

Equal Opportunity Employer:

We are committed to treating all applicants fairly, WideOrbit is an equal opportunity employer that prohibits unlawful discrimination based on race, color, religion, sex, national origin, age, physical or mental disability, medical condition, sexual orientation, marital status, military or veteran status, gender identity and expression, genetic information, or any other factor protected by law. Additionally, we consider qualified applicants whose histories are impacted by our justice system, consistent with applicable federal, state, and local law.