Director, Digital Strategy

In the journey of life, your career should make a difference.

At Inizio Evoke, we come together—to do the best work, in the best possible place. We're all in. Because it's everyone's role to make health more human™.

About Us:

Inizio Evoke Comms is a global, award-winning health communications agency partnering with pharmaceutical, biotechnology, medtech, consumer, and non-profit clients to deliver insights-driven public relations, policy, and communications programs that advance health and wellbeing worldwide.

As a Director, Digital Strategy, you will serve as the day-to-day strategic lead and primary client contact, bridging high-level strategy with execution across omnichannel programs spanning CRM, email, web, search, and emerging platforms. You will sit at the intersection of analytics, strategy, and delivery, requiring the ability to translate digital and AI-driven insights into impactful communications and measurable business outcomes through robust performance frameworks.

You will be a trusted partner to both clients and internal teams, ensuring operational excellence, seamless collaboration, and high-quality deliverables in a fast-paced environment. Success in this role requires strong independence, adaptability, and proactive communication, along with the ability to quickly integrate into cross-functional teams and add immediate value.

Beyond execution, you will contribute to team and capability growth—mentoring junior staff, strengthening client relationships, and identifying opportunities to evolve offerings and drive business impact in an ever-changing digital landscape.

This is a remote position reporting to the Senior Vice President, Digital Strategy.

You will:

Client Partnerships

• Lead and manage client relationships with a high level of professionalism and strategic prowess, acting as the main day-to-day strategic point of contact and a thought partner for client teams
• Shape omnichannel strategy and provide clear, actionable guidance to enable best-in-class execution across global and local teams, while directly leading end-to-end delivery for select clients
• Create and oversee client-ready deliverables, including presentations, emails, and digital content, ensuring they are clear, strategic, and polished
• Lead the integration of AI-powered content generation, predictive analytics, and automation tools to optimize omnichannel communications efforts
• Draft and contribute to insight-driven digital content, including web pages that integrate messaging, UX considerations, and performance goals
• Derive and synthesize insights from analytics, research, and industry trends, and apply them to optimize ongoing and future work
• Support the design and facilitation of client workshops, from omnichannel to digital capability building, change management to team building
• Identify opportunities to evolve strategies based on the rapidly changing digital and AI landscape
• Define and lead measurement strategy across omnichannel programs, including development of KPIs, success frameworks, and performance benchmarks aligned to client business and communications objectives

Leadership and Teamwork

• Lead, mentor, and develop digital team members, fostering a learning environment through training, feedback, and mentorship
• Manage complex, multi-stakeholder relationships while serving as a change agent - guiding clients and internal teams through program and process rollouts, championing best-in-class digital communications, and building alignment around innovative approaches
• Drive day-to-day management of team workflows, ensuring deliverables are tracked, timelines are met, and priorities are clearly communicated
• Support cross-functional collaboration across Insights & Analytics, account, and specialty teams, stepping in where needed to advance work

Effective Communication

• Adapt quickly to shifting priorities, timelines, and client needs, maintaining quality and strategic rigor under pressure
• Be point of contact in internal and client-facing meetings to share expertise, offer strategic counsel, and ensure alignment across cross-functional teams
• Proactively identify and implement ways to improve team efficiency and ways-of-working, including process optimization and resource alignment
• Maintain strong attention to detail across all outputs, particularly in complex healthcare and scientific content
• Have mastery knowledge of healthcare industry, our clients and the sectors they work in and maintenance of knowledge and capabilities of the broader digital and omnichannel environment and tool
• Demonstrate exceptional listening skills, with ability to apply conversation insights to broader strategic objectives of the Digital team and adapt based on new direction
• Demonstrate hyper-proactive communication, providing regular updates and anticipating needs in a fast-moving environment
• Actively source and integrate insights from existing materials, research, and industry developments to strengthen deliverables

Business Development

• Take ownership of organic growth within existing accounts, proactively identifying new opportunities
• Support the preparation and execution of new business pitches, leveraging digital expertise to drive agency growth
• Collaborate with senior leadership to shape the future of the agency's digital offerings, identifying gaps and new trends to stay ahead

You Will Bring:

• Bachelor's degree, preferably in communications, marketing, strategy, business, or a related field or equivalent experience
• 7-10 years' experience with a minimum of four (4) years' experience in digital communications, omnichannel marketing, or consulting/agency roles
• At least four (4) years' experience leading and managing digital projects and campaigns across multiple channels (web, social media, email, search, etc.), combining strategic consulting with demonstrated hands-on execution
• Strategic working knowledge of Proven expertise in digital strategy, GEO, SEO, SEM, CRM, CMS, email marketing, social media, and/or UX/UI principles
• Strong experience with UX/UI and digital design thinking methodologies, including collaboration with design teams to implement user-centric solutions
• Deep expertise in digital analytics and performance measurement, including KPI development, and translating data into business and communications impact
• Working knowledge of AI LLMs, AI prompt engineering, and, proficiency, or at least knowledge of, workflow automation
• Exceptional presentation and communication skills, with the ability to effectively convey complex strategies to both internal and external stakeholders
• Experience with digital project management, including scope, budgets, and timelines
• Demonstrated ability to lead teams, mentor junior staff, and manage client relationships effectively
• Solid experience in content strategy, digital storytelling, and paid/owned/earned media strategies
• Excellent organizational, interpersonal, and leadership skills, with the ability to manage multiple priorities effectively
• Strong knowledge of key industry regulations (e.g., GDPR, FDA, ABPI) as they pertain to data analytics and healthcare communications
• Proactive, entrepreneurial, and solution-oriented mindset

Inizio Evoke Comms provides an exciting and flexible work environment, great compensation packages and outstanding company paid benefits including medical, dental, 401(k), tuition reimbursement and flexible time off.

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.