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About Ping Identity:
At Ping Identity, we believe in making digital experiences both secure and seamless for all users, without compromise. We call this digital freedom. And it's not just something we provide our customers. It's something that inspires our company. People don't come here to join a culture that's built on digital freedom. They come to cultivate it.
Our intelligent, cloud identity platform lets people shop, work, bank, and interact wherever and however they want. Without friction. Without fear.
While protecting digital identities is at the core of our technology, protecting individual identities is at the core of our culture. We champion every identity. One of our core values, Respect Individuality, reminds us to celebrate differences so you are empowered to bring your authentic self to work.
We're headquartered in Denver, Colorado and we have offices and employees around the globe. We serve the largest, most demanding enterprises worldwide, including more than half of the Fortune 100. At Ping Identity, we're changing the way people and businesses think about cybersecurity, digital experiences, and identity and access management.
Job Summary:
Ping is seeking an innovative and strategic Director of Field Marketing and Demand Generation to lead pipeline growth and accelerate revenue across North America and LATAM. This role is critical in shaping and scaling a data-driven field marketing strategy and implementing a cohesive program framework. The ideal candidate will bring deep expertise in enterprise marketing, B2B demand generation, and program development within the technology and/or cybersecurity space, with a strong focus on strategic planning and cross-functional alignment. This individual will lead a high-performing team of marketers to achieve ambitious growth targets.
- Pipeline Ownership: Own the marketing-sourced pipeline number for the Americas region, and total pipeline number in partnership with Sales. Conduct weekly pipeline reviews, represent marketing plans and their forecast and contribution in all sales calls and business reviews.
- Planning, Strategy and Execution: Define and lead the North America field marketing strategy and plan to drive sales and new customer acquisition. Socialize and gain input on marketing plans from GTM stakeholders throughout development and execution phases to ensure success.
- Strategic Program Design: Develop and implement a scalable field marketing strategy that drives consistent pipeline across the Americas, balancing broad-based initiatives with region-specific activations to address local market needs.
- Program Development: Design and execute high-ROI marketing programs including account-based marketing initiatives, digital campaigns, virtual events, executive programs, tradeshows, in-person events, and more.
- Program Enablement: Develop the foundational tools and resources needed to scale execution, including program playbooks, templates, campaign briefs, and standardized processes. Ensure regional field teams have clear guidance to execute programs consistently and effectively, with room for local adaptation where appropriate.
- Budget Management: Own and manage the annual field marketing budget to ensure efficient allocation of resources and forecast attainment.
- Sales Alignment: Work in collaboration with the North America sales teams to align on objectives and initiatives that support pipeline growth and revenue.
- Cross-Functional Collaboration & Leadership: Partner closely with internal teams (events, digital marketing, partner marketing, marketing operations, sales development reps, etc) on campaign strategies, execution, enablement and follow-up to maximize program success and conversion to pipeline.
- Performance and Analytics: Leverage data and analytics to optimize campaign performance, attain or exceed KPIs, and measure ROI.
- Leadership: Build and mentor a team of field marketers, fostering a collaborative and high-performance culture that aligns with Ping Identity’s values and growth objectives.
- Experience: 10+ years of demand generation experience including ownership of pipeline in a B2B technology organization, with 5+ years in a leadership role.
- Demand Generation Expertise: A deep understanding of the multifaceted buyer's journey in B2B sales and ability to craft tailored marketing programs
- Relationship Builder: Proven experience working closely with sales teams to align strategies, build trust, achieve shared goals, and drive mutual accountability.
- Team Leadership & Influence: Proven leadership and team management skills with a track record of building high-performing teams and the ability to influence stakeholders at all levels.
- Innovative Strategist: Strategic thinker with a consistent focus on innovation and continuous improvement to achieve long-term success.
- Technical Proficiency: Skilled in CRM and various marketing platforms (including Salesforce, Marketo, intent data platforms) and an expert understanding of enterprise lead management and marketing attribution.
- Education: BA/BS in Marketing, Business, Communications, or a related field
USA: $178,000 - $198,313 + Bonus
In accordance with Colorado’s Equal Pay for Equal Work Act (SB 19-085) the approximate compensation range for this role in Colorado is listed above. Final compensation for this role will be determined by various factors, such as knowledge, skills, and abilities.
Life at Ping:
We believe in and facilitate a flexible, collaborative work environment. We’re growing quickly, but remain true to the innovative, can-do startup values that got us here. Most importantly, we keep hiring talented, smart, fun, and genuinely nice people because that’s who we want to succeed with every day.
Here are just a few of the things that make Ping special:
- A company culture that empowers you to do your best work.
- Employee Resource Groups that create a sense of belonging for everyone.
- Regular company and team bonding events.
- Competitive benefits and perks.
- Global volunteering and community initiatives
Our Benefits:
- Generous PTO & Holiday Schedule
- Parental Leave
- Progressive Healthcare Options
- Retirement Programs
- Opportunity for Education Reimbursement
- Commuter Offset (Specific locations)
Ping is the collective sum of all our individual experiences, backgrounds and influences and we pride ourselves in growing and learning together. We are committed to building an inclusive and diverse environment where everyone’s individuality is respected and everyone has an Identity. In recruiting for new colleagues, we welcome the unique contributions you can bring and encourage you to be your best self.
We are an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state, or local law.
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