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This role is based out of either our New York, Los Angeles, San Francisco, or Chicago offices.
The Global Senior Director of Marketing Sciences is responsible for leading the strategy, execution, and innovation of data-driven marketing measurement and analytics for Reddit advertisers, large and small, including the agency ecosystem. This role will oversee a global team that uses lift testing and advanced marketing analytics, attribution modeling, media effectiveness research, and data science initiatives to drive advertiser performance, optimization, and business growth at Reddit. The ideal candidate is a visionary leader who has scaled measurement solutions for growth platforms; they have deep expertise in marketing analytics, AI-driven tools, and the ability to translate data into actionable strategies that enhance customer ROI.
Key Responsibilities- Strategic Leadership: Develop and execute a global marketing sciences strategy that leverages data, analytics, and technology to optimize marketing performance, inspiring a team of ICs, Managers, and Directors to improve advertiser outcomes and amplify Reddit’s value proposition and narratives.
- Team Leadership & Development: Build and mentor a high-performing team of marketing scientists, analysts, researchers, and data engineers to foster a culture of analytical excellence.
- Stakeholder Communication and Collaboration: Present complex analytical findings in a clear and compelling manner to senior executives and business leaders to drive strategic decision-making. Influence and inform cross-functional partners across product, pmm, sales, and marketing.
- GTM Execution: Scale measurement programs across advertiser segments (LCS, MM, SMB) with differentiated service levels and products/tools. Develop and realize go-to-market plans in concert with creative strategy and other relevant XFN sales overlay teams. Drive link between measurement and revenue to further evidence measurement as a key part of both Reddit and Advertiser/Agency strategy.
- Measurement & Attribution Capability Development: Partner with Reddit product teams and third-party measurement companies to build Reddit’s capabilities in advanced attribution models, incrementality testing, and media mix modeling to assess the effectiveness of marketing investments across digital and offline channels.
- AI & Predictive Analytics: Implement AI-driven models, tools, and predictive analytics to improve and scale marketing effectiveness research.
- Data-Driven Decision Making: Collaborate with cross-functional teams, including marketing, product, sales, and finance, to ensure data-driven insights inform business and marketing strategy.
- Innovation & Technology: Stay at the forefront of emerging analytics technologies, marketing measurement trends, and data privacy regulations to ensure the company remains a leader in data-driven marketing.
- Industry Thought Leadership: Partner with Reddit Marketing and Comms teams to develop and execute an industry strategy, adding credibility to our ads products and Reddit measurement solutions.
- Product Validation and positioning: Partner with Product, leveraging data analysis determine if Reddit’s ad products are achieving desired outcomes, through A/B testing. Leverage learnings to work closely with PMM on product positioning with Sales and advertisers.
- 15+ years of experience in marketing analytics, data science, or marketing measurement roles, with at least 7 years in a leadership capacity.
- Expertise in digital media analytics, including programmatic advertising, social media, search, and streaming platforms.
- Strong knowledge of statistical modeling, AI/ML applications, and experimental design (A/B testing, lift studies, causal inference, etc.).
- Experience managing teams who work daily in analytics tools such as Python, R, SQL, Google Analytics, Adobe Analytics, and BI platforms (Tableau, Power BI, Looker).
- Proven ability to build and scale marketing science functions in a global, fast-paced environment.
- Excellent communication and storytelling skills with the ability to influence senior stakeholders.
- Master’s or Ph.D. in Data Science, Marketing Analytics, Statistics, or a related field is preferred.
Benefits:
- Comprehensive Healthcare Benefits and Income Replacement Programs
- 401k Match
- Family Planning Support
- Gender-Affirming Care
- Mental Health & Coaching Benefits
- Flexible Vacation & Reddit Global Days off
- Generous paid Parental Leave
- Paid Volunteer time off
Pay Transparency:
This job posting may span more than one career level.
In addition to base salary, this job is eligible to receive equity in the form of restricted stock units, and depending on the position offered, it may also be eligible to receive a commission. Additionally, Reddit offers a wide range of benefits to U.S.-based employees, including medical, dental, and vision insurance, 401(k) program with employer match, generous time off for vacation, and parental leave. To learn more, please visit https://www.redditinc.com/careers/.
To provide greater transparency to candidates, we share base pay ranges for all US-based job postings regardless of state. We set standard base pay ranges for all roles based on function, level, and country location, benchmarked against similar stage growth companies. Final offer amounts are determined by multiple factors including, skills, depth of work experience and relevant licenses/credentials, and may vary from the amounts listed below.
Reddit is proud to be an equal opportunity employer, and is committed to building a workforce representative of the diverse communities we serve. Reddit is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If, due to a disability, you need an accommodation during the interview process, please let your recruiter know.
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