Senior Director, Growth Marketing Analytics and Automation

Building trusted markets — powered by our people 

At Cboe Global Markets, we inspire our people to solve complex challenges together because what we do matters. We provide the financial infrastructure that powers the global economy. As a leading provider of market infrastructure and tradable products, Cboe delivers cutting-edge trading, clearing and investment solutions to market participants around the world. 

We’re building meaningful ways to support professional and personal development while strengthening the trust we’ve earned as a global market leader. Our teams are empowered to share ideas, actively pursue them and bring on a challenge. As champions of internal mobility and access to opportunity, we encourage our people to “go for it” and equip our managers with the training to coach their teams to the next level. We strive to provide employees a safe space to network, share ideas and create opportunities.  

To support strong partnership and team connection, this role follows a four day in office work model.

Location Overview

Cboe HQ is located in the historic Old Post Office district, it’s a landmark that blends classic architecture with modern amenities. The building features expansive spaces with high ceilings and large windows, offering an abundance of natural light and panoramic views of the city skyline and the Chicago River.

With its prime location in the heart of downtown, the OPO Building provides easy access to major transportation hubs, including Union Station and multiple CTA lines, making it convenient for commuters. The building is home to a variety of amenities, including restaurants, a fitness center, and collaborative workspaces, creating a vibrant and dynamic work environment in one of Chicago's most iconic areas.

Role Overview

The Sr. Director, Growth Marketing Analytics and Automation leads measurement strategy, attribution, and performance insights across Cboe's digital marketing ecosystem, and oversees marketing automation and email marketing as a core program area. This role owns the analytical framework that connects paid, owned, and earned media investment to business outcomes, translating data into insights for senior stakeholders including EVP and C-suite audiences. The Sr. Director partners closely with content strategy, paid media, web/CMS, and agency teams to ensure marketing investment is measured rigorously and optimized continuously — while also directing the strategy, platform administration, and execution of Cboe's email marketing and automation programs. Additionally, this role owns and creates all dashboards used in business and executive reporting.

Your responsibilities will be:

Measurement & Analytics

• Own end-to-end measurement strategy across paid, organic, web, and email channels, including attribution modeling and multi-touch performance analysis
• Build and maintain executive-ready reporting frameworks that translate channel-level metrics into revenue and risk narratives for EVP/C-suite audiences
• Partner with paid media and agency partners to define KPIs, budget scenarios, and ROI models for major initiatives (e.g., product launches, brand campaigns)
• Establish governance and standards for tracking, tagging, and data quality across marketing platforms (web analytics, marketing automation/email platform, Sprout Social, CMS)
• Identify measurement gaps (e.g., message-match, cross-channel attribution, third-party platform limitations) and drive solutions in partnership with data/IT stakeholders
• Serve as the marketing function's analytical thought partner to content, paid, web, and automation teams — not just a reporting resource
• Represent marketing analytics in cross-functional forums, distinguishing marketing's embedded analytical needs from enterprise data infrastructure ownership

Marketing Automation & Email

• Own the marketing automation platform end-to-end (e.g., Pardot, Salesforce Marketing Cloud), including administration, CRM/Salesforce integration, and platform roadmap
• Define and lead email marketing strategy — segmentation, personalization, lifecycle/nurture journeys, and triggered/behavioral campaigns — aligned to the broader customer journey
• Build and manage automated workflows across the customer lifecycle (onboarding, retention, re-engagement, cross-sell) in partnership with content and product marketing
• Own the email calendar and resolve competing requests across content, comms, product marketing, and brand
• Set and enforce deliverability, compliance, and data hygiene standards (CAN-SPAM, GDPR, CASL, list management, sender reputation)
• Run a continuous A/B and multivariate testing program (subject lines, content, send time, segmentation) to improve engagement and conversion
• Report on email/automation performance (opens, clicks, conversion, revenue attribution) as an integrated part of the overall measurement framework, not a siloed channel report

The ideal candidate has

• 12+ years in marketing analytics, performance marketing, digital measurement, or marketing automation, with 6+ years in a leadership role
• Proven experience presenting to senior executive audiences in a regulated or complex enterprise environment (financial services preferred)
• Deep fluency in attribution modeling, marketing mix concepts, and multi-channel measurement
• Hands-on platform administration experience with a marketing automation/email platform (e.g., Salesforce Marketing Cloud, Pardot), including campaign build, journey/automation design, and CRM integration
• Experience owning email marketing programs end-to-end — strategy, segmentation, lifecycle campaigns, deliverability, and compliance
• Working knowledge of email compliance/regulatory requirements (CAN-SPAM, GDPR, CASL); regulated-industry experience a plus
• Hands-on experience with web analytics platforms (Google Analytics 360, Google Tag Manager, Looker Studio), social listening platforms (e.g., Sprout Social), and CMS-driven measurement
• Strong track record partnering with agencies on budget and performance strategy
• Exceptional ability to translate complex data into concise, decision-ready narratives
• MBA a plus, not required

Benefits and Perks of working for Cboe Global Markets

We value the total well-being of our people – including health, financial, personal and social wellness. We believe standard benefits like health insurance and fair pay are a given at any organization. Still, you should know we offer:

• Fair and competitive salary and incentive compensation packages with an upside for overachievement 
• Generous paid time off, including vacation, personal days, sick days and annual community service days 
• Health, dental and vision benefits, including access to telemedicine and mental health services 
• 2:1 401(k) match, up to 8% match immediately upon hire 
• Discounted Employee Stock Purchase Plan  
• Tax Savings Accounts for health, dependent and transportation 
• Employee referral bonus program  
• Volunteer opportunities to help you give back to your communities  

Some of our associates’ favorite benefits and perks include: 

• Complimentary lunch, snacks and coffee in any Cboe office 
• Paid Tuition assistance and education opportunities 
• Generous charitable giving company match 
• Paid parental leave and fertility benefits  
• On-site gyms and discounts to other fitness centers 
• Paid Time Off

More About Cboe Global Markets

We’re reimagining the future of the workplace by focusing on what matters most, our people. Our journey is an inclusive one. We’re investing deeply in leadership programs and career development initiatives that ensure everyone has an equal chance to succeed.  

We work with purpose, solving problems with ingenuity, collaboration, and a lot of passion. We’re an engaged and excited team connecting markets across borders and embracing growth in all its forms to achieve incredible outcomes. 

Learn more about life at Cboe on our website and LinkedIn.

Equal Employment Opportunity

We're proud to be an equal opportunity employer do not discriminate against any employee or applicant for employment based on any legally protected characteristic, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetic information, or veteran status. We are committed to fostering a workplace where all individuals are valued and respected.  

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This position is not eligible for visa sponsorship. Candidates must be legally authorized to work in the United States without the need for employer sponsorship now or in the future.

Salary Ranges (applicable for US locations only)

This role may also be eligible for annual incentive compensation and, where applicable, participation in Cboe's long-term equity programs.

Additional information about Cboe's total rewards program, including benefits and other compensation components, can be found here: Total Rewards at CBOE.​
 

Any communication from Cboe regarding this position will only come from a Cboe recruiter who has a @cboe.com email or via LinkedIn Recruiter. Cboe does not use any other third party communication tools for recruiting purposes.