Lead Lifeforce's growth marketing strategies, managing ad accounts, optimizing funnels, and driving conversions in a fast-paced, subscription-based environment.
JOIN THE WORLD LEADER IN LONGEVITY MEDICINE
Americans are demanding a better way to take control of their health and longevity.
Over the next decade over one trillion dollars will flow from traditional sick-care to proactive health programs. As the world's largest longevity medicine program, Lifeforce is at the forefront of this transformation, offering personalized, effective, and empowering healthcare.
Founded in collaboration with clinical and scientific leaders from Cleveland Clinic, Mass General Hospital, and Harvard Medical School, Lifeforce combines everything needed to safely track and optimize how your body is functioning now and in the decades ahead. Comprehensive diagnostics, hands-on clinical experts, certified health coaches, and customized supplement, pharmaceuticals, and lifestyle protocols - all accessed from your home at the price of a gym membership.
ABOUT THE ROLE
We are seeking a Director of Growth to own Lifeforce’s full-funnel acquisition engine end to end, from performance creative and messaging to audience strategy, landing-page conversion, and in-platform optimization. This is a highly hands-on, individual contributor role for someone who has been close to the creative, not just the dashboard, and who knows how to sell a product, not just manage channels. You will personally shape and pressure-test creative, hooks, and offers, and translate insights from paid media into high-converting funnels. The ideal candidate brings a strong creator mindset alongside deep performance marketing expertise, is comfortable operating with a high degree of ownership, and thrives in fast-paced environments while taking full accountability for outcomes.
WHAT YOU'LL DO
- Own growth strategy and execution across paid social, search, and performance channels to drive qualified leads and new members.
- Responsible for aligning creative, landing pages, and offering strategy to drive conversion efficiency.
- Manage ads accounts, including campaign setup, optimization, bidding, budgeting, experiment planning, and daily performance monitoring.
- Architect and manage Meta funnels including audience strategy, campaign structure, creative testing, budgeting, and in-platform optimization.
- Own CRO across the acquisition journey ensuring a seamless, high-converting path to becoming a Lifeforce member.
- Build and execute structured experimentation frameworks.
- Build and run a high-velocity creative operations engine including briefs, testing roadmaps, partnerships, and asset iteration.
- Ability to concept, edit, or directly produce performance creative (especially short-form video) is a strong plus.
- Partner with design and external creators to continuously test hooks, offers, and formats at scale.
- Oversee growth analytics and reporting, ensuring we have clear visibility into acquisition performance and channel efficiency.
- Own the messaging and creative strategy across the funnel, ensuring we surface the right value props, hooks, and formats for cold vs. warm audiencesManage forecasting and scenario planning to guide budget and channel allocation.
- Partner with product and operations teams to ensure cohesive acquisition, onboarding and retention journeys.
- Collaborate with teams to ensure compliant, ethical marketing practices in a healthcare context.
- Lead relationships with external agencies and vendors, holding them accountable to performance targets.
- Provide clear direction to agencies while maintaining the ability to step into accounts directly when deeper optimization or troubleshooting is required.
CRO & FUNNEL OPTIMIZATION
CREATIVE OPERATIONS
ANALYTICS, FORECAST & REPORTING
CROSS-FUNCTIONAL COLLABORATION
REQUIREMENTS
- 5 - 8+ years of performance or growth marketing experience in consumer subscription, DTC, or membership businesses.
- Experience in digital health or wellness is strongly preferred.
- Deep expertise in Meta ads including funnel architecture, creative testing, scaling, and operating under privacy constraints.
- Proven track record leading CRO initiatives backed by experimentation and analytical rigor.
- Experience with growth analytics: event tracking, attribution, cohort analysis, and reporting.
- Strong background in creative operations and performance creative development.
- Hands-on experience in early-stage startup environments with the ability to build processes from scratch.
- Experience working in a startup or high-growth environment.
BONUS EXPERIENCE
WHAT WE OFFER
- Remote working environment
- Company provided computer and other required equipment
- Generous benefits package including Healthcare, Dental, & Vision
- Complimentary Lifeforce Membership for Full Time Employees
We are committed to fostering a diverse and inclusive workplace and encourage candidates from all backgrounds to apply.
Please note that job scams are on the rise. If you are contacted for this role, it will be from a team member with an email address domain of @mylifeforce.com. Our company does not use Microsoft Teams and will never ask you to disclose your banking information.
Top Skills
Conversion Rate Optimization
Creative Operations
Digital Marketing
Funnel Architecture
Growth Analytics
Meta Ads
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