Director, GTM Operations

What You'll Do:

Lead GTM Operations End-to-End 

• Set the execution rhythm for the team, owning prioritization, delivery cadence, and operational accountability across the GTM Operations function.

• Develop and lead two direct reports: the Manager, GTM Systems & Analytics and the Manager, Field Operations, investing in their growth as leaders, not just operators.

• Run the forecast rhythm set by the VP, including deal-level inspection, pipeline reviews, and data collection, with the rigor that makes revenue predictable.

• Translate VP-level strategy into quarterly and monthly execution plans, keeping the team aligned and moving.

• Keep deal desk, pipeline management, and reporting running cleanly and fix what doesn't.

Own the GTM Tech Stack & Technical Direction

• Define the technical vision for SpryPoint's GTM infrastructure, spanning systems architecture, data pipelines, integrations, and automation.

• Lead the shift from manual processes to automated, scalable workflows. This is a build job, not a maintenance one.

• Own the roadmap for reducing external Salesforce dependency (VTG) and building internal capability that the team controls.

• Evaluate and introduce AI-powered tooling across the GTM stack, identifying where it creates real leverage, not just novelty.

• Ensure the tech stack is rationalized and connected, built to serve the business, not just to exist.

Build Marketing Operations From the Ground Up

• Stand up marketing ops infrastructure from scratch, starting with HubSpot administration and Salesforce integration.

• Own the systems and data quality layer of marketing ops, ensuring lead flow, attribution, and lifecycle data is clean, connected, and trustworthy.

• Lay the foundation so the marketing ops function scales seamlessly as the team and strategy mature.

Drive Reporting & Analytics Execution

• Ensure dashboards, reports, and analytics are accurate, timely, and actually trusted by the teams relying on them.

• Direct the Manager, GTM Systems & Analytics on report construction, data quality, and delivery, translating strategic priorities into output the business can use.

• Build the path from manual, ad hoc reporting to scalable, self-serve infrastructure that doesn't require a ticket every time someone needs a number.

Establish Data Governance & Quality

• Own data integrity across the GTM stack, including Salesforce, HubSpot, and everything connected to them.

• Set and enforce data governance standards, deduplication routines, and field-level hygiene that hold up at scale.

• Build a single source of truth for revenue data that the VP, CRO, and Finance can rely on with no caveats and no disclaimers.

Process Optimization

• Improve opportunity-to-bookings workflows, deal desk mechanics, and cross-team handoffs, finding friction and eliminating it.

• Partner with Field Operations on process improvements that directly impact Sales, Proposals, and Solution Engineers.

What You'll Bring:

• 7+ years in revenue operations, GTM operations, or sales operations in a B2B SaaS environment

• Experience leading and developing a team (direct people management required)

• Strong technical understanding of  Salesforce architecture, data pipelines, system integrations, and automation at a design level (you don't need to build everything, but you need to direct it credibly)

• Experience building or maturing marketing operations infrastructure (HubSpot or equivalent)

• Familiarity with GTM engineering concepts: workflow automation, data infrastructure, AI/ML application in revenue operations

• Proven ability to execute reporting and analytics at scale (not just dashboards, but the data model and definitions underneath)

• Comfort operating at both strategic and tactical levels. You can translate a 12-month roadmap into weekly execution and troubleshoot a broken Salesforce workflow in the same week