Director, Institutional Customer Marketing, Brands

ROLE SUMMARY
Pfizer's U.S. Hospital Sterile Injectables business collectively comprises over 200 products spanning more than 10 therapeutic areas, representing the broadest portfolio of sterile injectable medicines in the United States with annual revenue of ~ $2B. Pfizer Hospital's Ready-to-Use products represent an important and innovative segment of the Pfizer Hospital sterile injectables portfolio, and includes prefilled syringes, emergency syringes, ready-to-mix IV drug delivery systems, and more.
The Director, Institutional Customer Marketing, Brands is responsible for leading the development and execution of omnichannel marketing strategies for the most significant branded products in the sterile injectables portfolio, Atgam and Bicillin, that effectively reach and drive awareness among key audiences including HCPs, consumers, and pharmacy. In this role, the colleague will develop marketing and brand strategy plans based on data-driven insights, working collaboratively with agency as well as internal partners including portfolio, sales, and commercial analytics functions. This role will also oversee management of Pfizer Hospital's digital presence and key platforms.
This role is part of the US Hospital Marketing and Communications Team, which supports the marketing and customer communications for the US Hospital Sterile Injectables business, as well as select aspects of the US Hospital Immunoglobulin (Ig) and Surgical business.
The Director, Institutional Customer Marketing, Platforms, reports directly to the US Hospital Customer Marketing and Communications Lead.
ROLE RESPONSIBILITIES

• Working closely with portfolio leads, analyze key market trends, customer needs, and competitive landscape to develop differentiated, omnichannel marketing campaigns and plans for Pfizer Hospital's branded products (e.g., ATGAM, Bicillin-LA) to support business and product growth goals.
• Manage execution of marketing plans including overseeing content and asset development and deployment, media strategy deployment, print and digital presence, etc.
• Collaborate closely with customer-facing colleagues to ensure marketing assets and selling tools are fit-for-purpose and field colleagues are appropriately trained on their utilization.
• Partner with US Hospital communications and marketing colleagues to ensure brand priorities and content are reflected in pan-portfolio marketing efforts, including medical congresses/conventions, customer communications, and pan-portfolio marketing assets.
• Collaborate effectively with the Review Committee team, responsible for ensuring all materials are developed compliantly.

• Assess marketing tactical performance and implement optimization strategies. Regularly solicit qualitative field force, customer and other key stakeholder input on marketing materials alongside quantitative key trends including utilization, customer engagement data, and industry/competitive trends to identify continuous improvement and optimization opportunities.
• Manage budget, internal and external teams and agency resources necessary to drive implementation of Ready-to-Use marketing strategies and tactics.

BASIC QUALIFICATIONS

• Bachelor's degree required
• 10+ years of experience in pharmaceuticals, medical device or related industry with 5+ years in Sales, Marketing or Communications

PREFERRED QUALIFICATIONS

• MBA or master's degree in Marketing or Communications preferred
• Strong understanding of marketing best practices, strategy and tactical execution; ability to articulate and generate a strong brand vision and strategy and carry it all the way to tactical planning and successful execution across diverse channels in a dynamic marketplace.
• Strong knowledge of healthcare and biopharmaceuticals industries. Preferred experience in pharmaceutical marketing including HCP and consumer.

• Ability to manage multiple and diverse product lines and customer segments.

• Understanding of financial performance measures and/or P&L management experience.
• Experience working with agency partners and/or leading agency partner relationships, including agency budget management.
• Strong project management experience; track record of reliable and timely marketing planning and execution.

• Strong leadership skills; ability to influence others and lead without authority in a matrixed environment.
• Proactive self-starter, able to work autonomously, manage multiple projects independently, work with tight deadlines and maintain professionalism under pressure.
• Analytical and problem-solving skills, with a demonstrated ability to gather, understand, evaluate information from various sources and establish links between data, draw logical conclusions and provide appropriate recommendations in a timely manner.

• Excellent written and oral communications skills, including presentation/PowerPoint skills.
• Proven ability to work effectively and inclusively in teams with diverse internal and external stakeholders, including senior leaders; influence, negotiation and stakeholder management skills.
• Team player. Entrepreneurial mindset.

Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.
NON-STANDARD WORK SCHEDULE, TRAVEL OR ENVIRONMENT REQUIREMENTS
Occasional travel of up to 10-15%.
OTHER JOB DETAILS:

• Last Day to Apply: March 30, 2026
• Work Location Assignment: Hybrid, 2-3 days onsite/week, US Commercial Pfizer site required

The annual base salary for this position ranges from $162,900.00 to $271,500.00.* In addition, this position is eligible for participation in Pfizer's Global Performance Plan with a bonus target of 20.0% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life's moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage. Learn more at Pfizer Candidate Site - U.S. Benefits | (uscandidates.mypfizerbenefits.com). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa, FL or any location outside of the United States. * The annual base salary for this position in Tampa, FL ranges from $146,600.00 to $244,400.00.
Relocation assistance may be available based on business needs and/or eligibility.
Candidates must be authorized to be employed in the U.S. by any employer.
U.S. work visa sponsorship (such as TN, O-1, H-1B, etc.) is not available for this role now or in the future.
Sunshine Act
Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider's name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.
EEO & Employment Eligibility
Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer. This position requires permanent work authorization in the United States.
Pfizer endeavors to make www.pfizer.com/careers accessible to all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process and/or interviewing, please email [email protected] . This is to be used solely for accommodation requests with respect to the accessibility of our website, online application process and/or interviewing. Requests for any other reason will not be returned.
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