Director, Integrated Marketing

What You'll Do

• Lead the charge on innovative, insight-driven strategies across key categories, such as Auto, Finance, Retail, CPG, Food, and QSR — expanding our influence beyond the core female lifestyle space and unlocking new growth verticals.

• Collaborate across the house — partnering with Sales, Branded Content, Video, Experiential, Research/Trends, and Social/Talent teams — to craft bold, strategic proposals that reinforce BDG as a creative thought leader and problem solver.

• Balance creativity with profitability by managing margins and COGS for all pitched programs, ensuring every idea is as profitable as it is powerful.

• Elevate our signature brand moments while dreaming up new, multi-platform opportunities that authentically connect advertisers to BDG audiences through storytelling, innovation, and proprietary insights.

• Own the storytelling. Ensure all proposals are strategically packaged, visually dynamic, and built to inspire clients and brand partners alike.

• Turn data into magic. Leverage insights and research to design thoughtful, evidence-backed marketing solutions that truly resonate.

• Keep the engine running. Manage cross-functional workflows to ensure seamless execution and clean handoffs to post-sale and account management teams.

• Stay plugged in. Bring forward the latest in digital innovation, and cultural trends to inspire the team and spark big ideas.

• Show and sell. Join client meetings and presentations to bring creative strategies to life with confidence and collaboration.

What You'll Bring

• A creative and collaborative mindset — a big-picture thinker who can connect strategy, storytelling, and culture with ease. Exceptional verbal and written communication skills are a must.

• A proactive self-starter with an entrepreneurial spirit and a strong grasp of sales objectives — always thinking one step ahead to drive revenue through bold, custom ideas.

• A data-driven storyteller who can turn insights and analytics into actionable, audience-first marketing opportunities that move the needle.

• A pulse on what’s now and next — deep understanding of digital media, cultural trends, and brand marketing that inspires fresh thinking across every proposal.

• A design-savvy strategist fluent in Canva, Keynote, and the Microsoft Office Suite; comfortable using tools like Google Analytics, comScore, Quantcast, and Shareablee to inform smart solutions.

• A master multitasker who thrives in fast-paced environments — highly organized, detail-oriented, and able to manage multiple projects and deadlines with creative calm.