Director, Integrated Media

What You’ll Do

• Set the investment strategy (media as a capital allocation problem)
• Own integrated media strategy across a portfolio of clients, ensuring investment decisions are tied to clear business outcomes (growth, efficiency, customer value, and brand impact).
• Build a deep understanding of each client’s objectives, customers, unit economics, constraints, and competitive context, then translate that context into actionable media strategies.
• Lead development of dynamic, full-funnel media plans, including budget allocation and scenario planning performance forecasting and pacing strategy test-and-learn roadmaps and learning agendas channel roles, audience strategy, and creative implications
• Orchestrate cross-channel delivery with operational rigor
• Partner with Channel leads (Search, Social, Programmatic, and emerging) to translate strategy into high-quality activation and outcomes.
• Guide teams through the full media delivery lifecycle: planning, projections, launch readiness, in-market management, optimization, and executive-ready insight generation.
• Establish “clean” operating rhythms—clear briefs, governance, QA, and performance cadences—to improve speed, consistency, and scalability.
• Build a measurement spine that drives decision-making
• Apply modern measurement approaches (MMM, MTA, LTA, lift studies, incrementality testing) to quantify impact, reduce uncertainty, and prioritize the highest-return opportunities.
• Turn performance data into decisive narratives: what happened, why it happened, what we learned, and what we will do next.
• Identify whitespace and unlock growth opportunities across audience, channel mix, creative, and spend allocation.
• Advance the platform (automation + analytics + AI)
• Partner with Product, Data Science/Analytics, and Engineering to deploy dashboards, automation, and AI-enabled workflows that improve clarity, speed, and decision quality.
• Help shape “next practices” in integrated planning, optimization, and performance storytelling by translating emerging capabilities into practical client impact.
• Lead teams and grow the business
• Mentor and develop talent across levels; coach managers and specialists to raise the bar on craft, judgment, and execution.
• Support new business efforts (RFP inputs, case studies, and pitches) and help articulate Digital Matter’s POV on media as an asset class externally

What You’ll Bring

• 10+ years in integrated digital media, ideally across retail, fashion, luxury, or adjacent consumer categories—with increasing ownership of strategy, delivery, and outcomes.
• Demonstrated ability to build and run integrated brand + performance strategies across Paid Search, Paid Social, Programmatic/CTV, and emerging platforms.
• Strong platform fluency across Meta, TikTok, Google, The Trade Desk, CTV, and related ecosystems—able to guide teams and challenge assumptions with confidence.
• A structured, analytical problem-solving mindset: you can decompose ambiguity, build a plan, and connect media decisions to business impact.
• Strong command of measurement and analytics, including attribution concepts, incrementality, lift, and experimentation design—with the ability to convert analysis into action.
• Excellence in performance storytelling: executive-ready synthesis that is crisp, grounded, and decision-oriented (not just reporting).
• Tools fluency: advanced Excel, plus data visualization/storytelling tools (e.g., Tableau, thinkcell).
• A confident client leader: trusted counsel to senior stakeholders, comfortable leading hard conversations and driving alignment.
• Operator mentality and end-to-end ownership: you can set strategy and also ensure the details land in market correctly.
• Proven people leadership in fast-paced environments, with a track record of developing talent and scaling standards.
• Bachelor’s degree or equivalent experience; emphasis in marketing, business, economics, analytics, or related fields is a plus.