Director, Integrated & Performance Marketing

Auberge Collection is a portfolio of extraordinary hotels, resorts, residences and private clubs. While each property is unique, all share a crafted approach to luxury and bring the soul of the locale to life through captivating design, exceptional cuisine, innovative wellbeing, and gracious yet unobtrusive service. With 39 one-of-a-kind hotels, resorts, and residences, Auberge invites guests to create unforgettable stories in some of the world’s most desirable destinations.

For more information: auberge.com

Connect with Auberge Collection on Instagram, TikTok, Facebook, and LinkedIn @Auberge and #AlwaysAuberge

The Director, Integrated & Performance Marketing leads Auberge Collection's global performance marketing strategy, digital go-to-market activation, and marketing governance across both the corporate brand and the portfolio.

This role is responsible for maximizing marketing performance while evolving the operating model that enables regional and property teams to execute best-in-class digital marketing with the support, standards, tools, and strategic guidance of the global marketing organization.

Working cross-functionally with Brand, Creative, Digital Product, CRM, Sales, Revenue Management, Operations, Regional Marketing, Property Marketing, and agency partners, this leader ensures marketing investments are coordinated, measurable, and aligned to business priorities.

The ideal candidate combines deep performance marketing expertise with exceptional operational leadership, bringing structure, governance, and innovation to a fast-growing global organization.

Key Responsibilities

Performance Marketing Leadership

• Own Auberge Collection's global performance marketing strategy across paid search, paid social, metasearch, display, programmatic, video, and emerging channels.

• Lead media planning, optimization, measurement, and investment strategy with our agency partners to maximize commercial performance and return on marketing investment.

• Drive continuous testing, innovation, and optimization across acquisition channels.

Digital Go-to-Market Activation

• Lead digital go-to-market planning and activation for corporate marketing initiatives.

• Coordinate execution across Brand, Creative, Digital Product, CRM, Sales, Revenue Management, Operations, and agency partners to ensure seamless launches.

• Partner with Digital Product and Innovation teams to bring new digital capabilities to market and ensure marketing strategies evolve alongside customer experiences.

• Champion emerging technologies, including generative AI, agentic experiences, and evolving LLM/AI-powered search, to strengthen digital acquisition, engagement, and operational effectiveness.

Regional & Property Marketing Governance

• Define and evolve Auberge Collection's global performance marketing operating model.

• Establish governance, playbooks, standards, and best practices that enable regional and property teams while maintaining enterprise consistency.

• Standardize planning, campaign execution, reporting, and optimization processes across the portfolio.

• Build scalable workflows that improve collaboration between corporate, regional, property, and agency teams.

Agency & Cross-Functional Leadership

• Lead relationships with media agencies and strategic marketing partners, establishing clear performance expectations and accountability.

• Serve as the cross-functional leader connecting Marketing, Digital Product, Commercial, and Operations to deliver integrated campaigns and business outcomes.

• Develop organizational capabilities through training, coaching, and knowledge sharing across the portfolio.

Analytics & Performance Optimization

• Own marketing measurement, attribution, reporting, and performance optimization frameworks.

• Translate data into actionable business insights that improve investment decisions and commercial outcomes.

• Evaluate emerging measurement approaches across traditional search, AI-powered discovery, and evolving digital acquisition channels.

• Bachelor's degree in Marketing, Business, Communications, Analytics, or a related field.

• 10+ years of experience leading performance marketing, integrated marketing, or digital strategy within a complex, multi-brand or multi-location organization.

• Proven success managing agency partnerships, large-scale media investments, and cross-functional marketing initiatives.

• Experience building marketing operating models, governance frameworks, and scalable processes across distributed teams.

• Strong analytical, strategic, and organizational leadership skills with the ability to influence across a matrixed organization.

• Hospitality, luxury, travel, or consumer lifestyle experience preferred.

• Experience leveraging AI-enabled marketing capabilities and modern digital marketing technologies is strongly preferred.

This role offers a base salary range of $175,000-$200,000 plus a comprehensive medical, dental, vision and voluntary benefits, 401k employer match, employer paid life insurance, employee assistance program and a team member hotel stay program.

Auberge Collection is a portfolio of extraordinary hotels, resorts, residences, and private clubs. While each property is unique, all share a crafted approach to luxury and bring the soul of the locale to life through captivating design, exceptional cuisine and spas, and gracious yet unobtrusive service. With hotels and resorts across three continents, Auberge invites guests to create unforgettable stories in some of the world’s most desirable destinations. Please visit auberge.com to learn more about our Collection. Follow us on Instagram, TikTok, Linkedin, Facebook and Pinterest: @Auberge and #AlwaysAuberge.

About The Friedkin Group

The Friedkin Group is a privately held family of global brands spanning automotive, entertainment, hospitality, investments, and sports.

Founded in 1969 and headquartered in Houston, Texas, the company is led by Chief Executive Dan Friedkin, and united by a mission to build breakthrough brands that redefine the status quo.

The Friedkin Group portfolio includes Gulf States Toyota, 30WEST, Accelerated Solutions Group, AS Roma, Ascent Automotive Group, Auberge Collection, Congaree, Copilot Capital, Diamond Creek, Everton Football Club, GSFSGroup, Imperative Entertainment, Legendary Expeditions, NEON, Northside Lexus, Pursuit Sports, The Friedkin Group International, USAL and Westside Lexus.

For more information, please visit www.friedkin.com.

Auberge Collection LLC is an Equal Opportunity Employer, M/F/D/V. Auberge Collection LLC provides equal employment opportunities (EEO) to all team members and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Auberge Collection LLC complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Auberge Collection LLC is an Equal Opportunity Employer, M/F/D/V. Auberge Collection LLC provides equal employment opportunities (EEO) to all team members and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Auberge Collection LLC complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.