Director of Marketing, eCommerce & Digital

Description

About the Company

We are a fast-growing and innovative aftermarket parts provider supporting the retail petroleum and foodservice industries. We serve our customers by offering remanufactured, engineered, and resale products and solutions. Our growth strategy includes both organic efforts and growth through acquisition, and our culture is built upon these values:

• The Customer is Always Served
• Continuous Improvement
• Invest in Our Employees
• Uncompromising Ethics
• Trust
• Passion

Benefits

• 100% Employer Paid Medical and Dental plans  
• Vision insurance 
• 100% Employer paid Life insurance 
• Annual Bonus Program 
• 401k Matching 
• Paid holidays
• Paid Time Off 

Position Summary

Freedom Electronics is seeking a strategic, data-driven Director of Digital Marketing & eCommerce to lead and expand the company’s digital marketing initiatives, eCommerce growth strategy, customer acquisition efforts, and digital customer experience. Reporting directly to the CEO, this leadership role will oversee the company’s digital ecosystem while driving revenue growth, brand visibility, customer engagement, and online conversion performance.

Freedom Electronics is seeking to expand a rapidly growing eCommerce channel representing approximately 30% of company revenue, Freedom Electronics is investing in scalable digital growth strategies to support continued expansion. The Director will lead digital strategy, website performance, analytics, paid media, marketing automation, SEO, and online merchandising initiatives while managing outside agency and contractor relationships.

This role will also oversee a Marketing Communications Manager responsible for content creation, social media, trade shows, collateral development, and customer communications.

This is a hybrid role with approximately 75% remote flexibility; however, the candidate must be available to travel onsite as needed for leadership meetings, planning sessions, trade shows, video productions, and collaborative initiatives.

Essential Duties & Responsibilities

Digital Strategy & eCommerce Leadership

• Develop and execute the company’s digital marketing and eCommerce growth strategy aligned with overall business objectives
• Drive online revenue growth, customer acquisition, conversion optimization, and digital engagement initiatives
• Lead the evolution of the company’s digital ecosystem including:
• eCommerce platforms
• Corporate websites
• Customer portals
• CRM and marketing automation systems
• Email marketing platforms
• Optimize digital customer experience, site usability, navigation, and conversion performance
• Collaborate with internal teams to support product launches, promotions, pricing initiatives, and customer engagement campaigns

Requirements

Website & Platform Oversight

• Oversee website strategy, content structure, SEO initiatives, analytics, and ongoing improvements
• Monitor website performance and user behavior using analytics and reporting tools
• Partner with developers, agencies, and contractors on website enhancements and digital initiatives
• Ensure all digital platforms are secure, scalable, brand-consistent, and optimized for performance

Paid Media & Demand Generation

• Lead digital advertising strategy across:
• Google Ads
• LinkedIn
• Meta/Facebook
• Retargeting and display platforms
• Manage campaign budgets, ROI analysis, lead generation, and conversion tracking
• Develop and execute integrated campaigns supporting sales growth and customer retention

Analytics & Performance Measurement

• Establish KPIs and reporting dashboards to monitor:
• eCommerce growth
• Conversion rates
• Traffic performance
• Campaign effectiveness
• Customer engagement
• Use data-driven insights to continuously improve marketing performance and customer experience
• Present marketing performance updates and strategic recommendations to executive leadership

Leadership & Team Management

• Direct and mentor the Marketing Communications Manager
• Manage relationships with external agencies, freelancers, developers, and marketing vendors
• Build scalable marketing processes and workflows that support continued company growth
• Collaborate cross-functionally with sales, operations, engineering, customer service, and executive leadership teams

Brand & Strategic Marketing Support

• Ensure consistent brand standards across all digital channels and customer touchpoints
• Support long-term strategic marketing planning and business growth initiatives
• Provide leadership on emerging digital trends, AI tools, automation technologies, and eCommerce best practices

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field
• 7+ years of progressive experience in digital marketing, eCommerce, or marketing leadership roles
• Proven experience driving online revenue growth and digital customer engagement
• Strong understanding of:
• eCommerce strategy
• SEO and SEM
• Google Analytics
• Paid media management
• CRM and marketing automation systems
• Website CMS platforms
• Experience managing external agencies and digital vendors
• Strong analytical, leadership, communication, and project management skills
• Experience in B2B, industrial, technology, electronics, manufacturing, or service-based industries preferred