Director of Marketing Operations and Technology

About linqd.

We power growth for some of the biggest names in the building products industry, helping them connect with more customers, expand market share, and achieve measurable results.

We’re a 100% virtual organization built on relationships, accountability, and performance. We invest in our people with competitive compensation, healthcare options, continuous learning, and a supportive, performance-driven culture, because the work we do for our clients is only as strong as the team behind it.

About the role:

linqd. is looking for a Director of Marketing Operations & Technology to lead the team responsible for turning client strategy into executed, measurable, optimized marketing programs. You’ll own our marketing tech stack end-to-end, from how campaigns are built and orchestrated, to how performance is measured, to how insights flow back into the work.

This is a hands-on leadership role. You’ll partner closely with Account Management, Strategy & Creative, and our Insights, Analysis & Planning team to deliver against client goals, attend client meetings, present recommendations, and serve as the technical and operations voice, while also working with our CTO and Product Team to shape where our tech stack goes next.

What you’ll do:

Strategy & cross-functional leadership

• Lead the marketing operations and technology function, setting the standard for how campaigns are built and optimized across our client base.
• Partner with Account Management to translate client goals into campaign architectures that use our tech stack effectively.
• Collaborate with the CTO and Product Team on the next evolution of our stack, including the build-out of our omnichannel and technology capabilities.
• Stay close to the market, bring in new practices and technologies that keep linqd. ahead.

Tech stack ownership

• Own HubSpot (CRM, marketing, sales, reporting) end-to-end.
• Build agile, repeatable processes for setting up customer journeys and campaign elements across email, SMS, voice, and emerging channels.
• Partner with the analytics and data team to make sure the right data connections are in place to power campaign execution and measurement.
• Continuously monitor and optimize live campaigns and bring forward content or touchpoint recommendations to Account Management.

Client engagement

• Serve as a client-facing partner alongside Account Management, attending client meetings, presenting campaign performance and recommendations, and representing the operational and technical side of the work.
• Participate in client campaign audits and reviews, bringing forward data-backed insights and optimization opportunities.
• Build trust with clients as the go-to voice on tech stack capabilities, customer journey design, and what’s possible across channels.

Team leadership

• Hire, coach, and develop the marketing operations team, including managers and freelance resources.
• Run regular performance conversations, set clear expectations, and build career paths for your team.
• Act as the trusted advisor across the organization on customer journey implementation, testing, and tech stack best practices.

What we’re looking for

• 5–8 years in marketing operations working across CDP, CRM, and email/SMS platforms — agency, consultancy, or in-house, with B2B2C experience strongly preferred.
• 2+ years leading a team, directly or indirectly.
• Deep, hands-on knowledge of the marketing tech stack and how to scale processes across a team.
• Strong strategic instincts paired with the ability to interpret client needs and translate them into executable plans.
• Comfort managing multiple clients and projects in parallel without losing the thread. Confident presenting to client stakeholders, leading working sessions, and translating technical concepts into business outcomes.
• BS/BA in Marketing, Business, Communications, or a related field; MBA a plus.
• Building products / multi-channel, multi-audience industry experience is a nice-to-have.
• Occasional travel may be required, including overnight trips, based on business needs and client requirements.

Where you’ll work

This is a remote position. linqd., is headquartered in Endicott, NY, with team members across the U.S.