Director, Marketing Strategy - RLS

See Yourself at Telix

The Director, Marketing Strategy - RLS is a senior commercial leader responsible for defining and driving the strategic marketing vision for RLS. This role leads the development of integrated, data-driven marketing strategies that accelerate revenue growth, strengthen brand positioning, and enhance competitive differentiation across the portfolio.

The Director partners closely with Product Marketing, Marketing Operations, Sales, Finance, Operations, and Corporate Communications to shape go-to-market strategy, optimize resource allocation, and ensure executional excellence. This role operates at both a strategic and operational level-owning segmentation, positioning, portfolio prioritization, and performance optimization-while serving as a key advisor to executive leadership.

The Director will build scalable marketing frameworks, elevate commercial rigor, and ensure alignment between upstream strategy and downstream execution.

Key Accountabilities:

Strategic Leadership & Portfolio Direction

• • Define and lead the overarching marketing strategy aligned to revenue targets and long-term growth objectives.
  • Shape portfolio positioning, segmentation strategy, and value propositions across customer segments.
  • Develop multi-year strategic roadmaps that integrate upstream and downstream marketing priorities.
  • Translate business objectives into actionable, measurable commercial plans.

Go-to-Market & Commercial Excellence

• • Lead go-to-market planning for new product introductions, line extensions, and strategic initiatives.
  • Establish clear customer segmentation frameworks and targeting strategies.
  • Align messaging architecture and campaign strategy across channels and stakeholders.
  • Ensure consistent brand positioning across all customer touchpoints.

Market Intelligence & Competitive Strategy

• • Oversee market landscape analysis, competitive intelligence, and customer insights.
  • Identify whitespace opportunities and growth levers.
  • Develop strategic counter-positioning plans against competitors.
  • Provide executive-level insights that inform pricing, investment, and portfolio prioritization decisions.

Performance & Resource Optimization

• • Own marketing performance measurement frameworks, KPIs, dashboards, and ROI analysis.
  • Optimize marketing spend allocation based on data-driven performance insights.
  • Drive continuous improvement across marketing effectiveness and commercial impact.
  • Partner with Finance to ensure strategic alignment with budget planning and revenue forecasts.

Cross-Functional Leadership

• • Partner closely with Product Marketing ensure upstream development priorities align with market needs.
  • Collaborate with Sales leadership to translate strategy into field execution plans.
  • Work with Communications to ensure integrated campaign deployment.
  • Align with Operations and Supply Chain on demand forecasting implications.

Executive Engagement

• • Develop executive presentations and strategic planning materials.
  • Provide recommendations to senior leadership on commercial priorities and investment decisions.
  • Represent Marketing Strategy in leadership forums and planning cycles.

People Leadership

• • Lead and develop a marketing manager to support RLS activities and execution.
  • Build capabilities in analytics, segmentation, competitive intelligence, and planning.
  • Foster a culture of accountability, innovation, and executional rigor.

Governance & Compliance

• • Ensure all marketing activities adhere to regulatory, legal, and brand standards.
  • Maintain ethical and compliant marketing practices consistent with company values

Education and Experience:

• Bachelor’s degree in Marketing, Business, or related field required; MBA or advanced degree strongly preferred.
• 10–12+ years of progressive marketing experience in healthcare, life sciences, pharmaceutical, or other regulated industries.
• Demonstrated success leading enterprise-level strategic marketing initiatives.
• Experience owning portfolio strategy, segmentation, and go-to-market planning.
• Proven ability to influence executive leadership and drive cross-functional alignment.
• Experience managing and developing teams.

Key Capabilities:

• Enterprise Strategic Thinking: Ability to connect market dynamics, portfolio strategy, and financial outcomes.
• Commercial Acumen: Strong understanding of revenue drivers, pricing strategy, and resource allocation.
• Data-Driven Decision Making: Leverages analytics and insights to inform strategy.
• Influential Leadership: Aligns stakeholders across functions and levels.
• Innovation Mindset: Identifies new growth models and differentiated marketing approaches.
• Execution Discipline: Translates strategy into measurable results.
• Ethical Integrity: Operates with transparency and accountability.
• Adaptability & Resilience: Thrives in a dynamic, growth-oriented environment.
• Continuous Improvement: Committed to elevating standards and performance.
• Inclusive mindset: Demonstrate an understanding and appreciation for diversity, and actively work to create an inclusive environment where everyone feels valued and respected
• Creativity and innovation: Possess a willingness to think outside the box and come up with unique and creative solutions to challenges
• Commitment to excellence: Take pride in your work and consistently strive for excellence in everything you do
• Results-oriented: Driven to achieve goals and objectives, with a strong focus on delivering measurable results
• Ethical behavior: Act with integrity and demonstrate a commitment to ethical behavior in all interactions with colleagues and stakeholders
• Adaptability: Comfortable working in a dynamic environment, able to adjust to changing priorities, and willing to take on new challenges
• Strong communication skills: Able to communicate effectively with colleagues and stakeholders at all levels, using clear and concise language
• Collaboration: Work effectively as part of a team, actively sharing knowledge and expertise to achieve common goals
• Resilience: Demonstrate the ability to bounce back from setbacks and persevere in the face of challenges
• Continuous learning: Show a commitment to ongoing learning and professional development, continually seeking out opportunities to expand your knowledge and skills