Director of Marketing

Job Description:

About Streamline Healthcare Solutions

Here at Streamline, we strive on building lasting and trusting relationships with our clients, and our employees set the bar.

Streamline’s mission is to build innovative technology solutions that empower people who improve behavioral health and quality of life of those in need. We are a high growth technology company that delivers web-based software for healthcare organization’s to provide and coordinate all service delivery processes. Streamline has been offering software in the behavioral health marketplace since 2003. Streamline has built and maintains systems for some of the nation’s premier behavioral health organizations using the latest web-based technology.

Streamline offers competitive compensation and benefits packages as well as a challenging, yet flexible, work environment that is conducive to collaboration and productivity. A career with Streamline Healthcare Solutions provides opportunities for growth and continued learning in a workplace where individual contribution is valued and recognized. Join us, and advance your career today with a company that is on the cutting edge of the behavioral healthcare technology industry.

Summary of the Director of Marketing

The Director of Marketing will lead the strategy, execution, and performance of all marketing initiatives the company. This role is responsible for building a scalable demand generation engine, strengthening brand positioning, and driving measurable pipeline and revenue growth in a highly regulated healthcare environment.

This leader will partner closely with Sales, Product, and Executive Leadership to align go-to-market   strategies, optimize customer acquisition, and increase market share within healthcare provider segments.

The salary range for this position is $100,000 - $140,000 per year DOE. Employment visa sponsorship is not available for this position.

Marketing Strategy & Leadership

• Develop and execute a comprehensive B2B SaaS marketing strategy aligned with revenue and growth targets
• Lead and mentor a high-performing marketing team across demand generation, product marketing, content, and digital channels
• Partner with executive leadership to define positioning and long-term growth strategy
• Own the marketing budget, forecasting, and ROI reporting
• Lead the evolution of the company's market position from a community behavioral health vendor to a strategic enterprise behavioral healthcare technology partner
• Develop and execute positioning strategies that elevate brand perception among large behavioral health providers, state agencies, psychiatric hospitals, CCBHCs, crisis organizations, IDD providers, and other enterprise behavioral healthcare organizations
• Partner with executive leadership to strengthen market visibility and influence through thought leadership, speaking engagements, analyst relations, media engagement, and strategic industry partnerships

Demand Generation & Pipeline Growth

• Build and scale a predictable lead generation engine focused on MQL → SQL → revenue conversion
• Drive multi-channel campaigns (SEO, SEM, paid media, events, ABM, email).
• Implement performance marketing frameworks tied to CAC, LTV, and pipeline contribution
• Optimize conversion rates across the funnel through experimentation and analytics
• Build and scale a predictable revenue marketing engine focused on pipeline creation, opportunity acceleration, customer expansion, and measurable revenue contribution
• Develop and execute account-based marketing (ABM) strategies targeting enterprise behavioral healthcare organizations, state agencies, and strategic growth markets
• Establish full-funnel attribution models that connect marketing investments directly to pipeline creation, bookings, customer retention, and lifetime value
• Ensure all marketing initiatives have clearly defined revenue objectives, performance metrics, and contribution targets aligned with sales goals

Product Marketing & Go-To-Market (GTM)

• Own product positioning, messaging, and differentiation in a competitive healthcare IT landscape
• Lead product launches and commercialization strategies
• Translate complex EHR capabilities into compelling, customer-facing value propositions
• Conduct market research, competitive analysis, and voice-of-customer initiatives
• Develop messaging that positions the organization as an innovative behavioral healthcare technology platform, including solutions spanning EHR, AI-enabled workflows, patient engagement, care coordination, analytics, and operational excellence

Brand, Content, and Market Presence

• Build a strong brand presence and thought leadership within healthcare and EHR markets
• Oversee content strategy across web, case studies, webinars, and sales enablement
• Strengthen credibility through third-party validation (reviews, analyst positioning, case studies)
• Develop and scale a modern content strategy aligned to how behavioral healthcare buyers consume information, including short-form video, executive thought leadership, podcasts, webinars, infographics, customer success stories, social media, and interactive digital content
• Build a repeatable content engine that leverages executives, subject matter experts, customers, and industry influencers to increase awareness, engagement, credibility, and demand generation
• Establish and execute a social media strategy across both corporate and executive channels designed to increase reach, engagement, market influence, and qualified pipeline opportunities
• Drive executive thought leadership programs that position company leaders as trusted voices in behavioral healthcare transformation, technology innovation, and industry best practices
• Utilize AI-enabled marketing tools and analytics platforms to improve content production, personalization, campaign effectiveness, and market intelligence

Event Strategy & Industry Engagement

• Develop and execute a comprehensive event strategy spanning conferences, trade shows, customer forums, executive roundtables, webinars, and virtual events
• Establish measurement frameworks that connect event investments directly to pipeline generation, opportunity progression, customer retention, and revenue outcomes
• Evaluate event participation and sponsorship investments based on measurable business impact rather than activity metrics alone
• Partner with Sales and Executive Leadership to maximize strategic engagement opportunities before, during, and after events

Sales Alignment & Revenue Operations

• Align closely with Sales leadership to improve lead quality and conversion
• Establish SLAs between Marketing and Sales
• Support sales enablement with collateral, messaging, and competitive intelligence
• Report on funnel performance and attribution
• Partner with Sales leadership to develop integrated account-based engagement strategies for strategic prospects and target accounts
• Implement reporting frameworks that provide visibility into marketing contribution across pipeline generation, opportunity creation, win rates, and revenue growth

Marketing Operations & Analytics

• Lead marketing operations, including CRM, automation platforms, and analytics tools
• Establish KPI dashboards and performance reporting across channels
• Drive data-driven decision-making and attribution modeling
• Ensure compliance with healthcare regulations (HIPAA awareness in messaging, etc.)
• Develop executive-level dashboards that provide visibility into awareness, engagement, pipeline contribution, customer acquisition, and marketing ROI
• Leverage AI-powered analytics and market intelligence tools to identify emerging opportunities, optimize campaign performance, and improve decision-making

Job Requirements for the Director of Marketing

• Bachelor's degree (B.A.) from a four-year college or university in Marketing, Communications, Business, or a related field and 6 - 10 years of experience in marketing, communications, or a related role; 5+ years in leadership roles or equivalent combination of education and experience.
• Experience in healthcare technology, EHR, or healthcare IT strongly preferred.
• Strong analytical and data-driven mindset
• Experience aligning marketing with sales revenue outcomes
• Knowledge of regulated markets and long enterprise sales cycles
• Ability to adapt to feedback and make revisions in a collaborative, professional manner
• Deep knowledge of modern B2B buyer behavior, digital engagement strategies, and content consumption trends
• Strong knowledge of social media strategy, executive branding, thought leadership development, and audience engagement.
• Demonstrated ability to connect brand-building activities directly to pipeline generation and revenue outcomes
• Ability to measure and optimize performance across awareness, engagement, demand generation, and customer acquisition metrics
• Ability to use or familiarity with the following tools is strongly preferred: Microsoft Office Suite, including Excel, Word, PowerPoint, Teams, and Outlook, HubSpot, Adobe Creative Suite, Canva, Cvent, SEO and paid digital advertising (PPC) concepts and tools.
• Demonstrated success repositioning brands, expanding into higher-value market segments, or supporting organizational growth into larger and more complex customer segments.
• Experience marketing enterprise behavioral healthcare technology, healthcare software, SaaS platforms, or related technology solutions.
• Proven success building executive thought leadership programs and leveraging social media to drive awareness, engagement, and business outcomes.
• Strong understanding of modern content marketing, including short-form video, podcasting, social selling, digital communities, influencer engagement, and multimedia storytelling.
• Experience partnering closely with sales organizations to execute account-based marketing and revenue marketing strategies.
• Familiarity with AI-enabled marketing platforms, content generation tools, and advanced marketing analytics.
• Experience leading conference, event, webinar, and customer engagement programs with measurable pipeline and revenue impact.
• Experience leading marketing efforts that reposition organizations from legacy market segments into higher-growth, higher-value customer segments.

OTHER KNOWLEDGE, SKILLS, AND ABILITIES

• Strong analytical and data-driven mindset.
• Experience aligning marketing with sales revenue outcomes.
• Knowledge of regulated markets and long enterprise sales cycles.
• Ability to adapt to feedback and make revisions in a collaborative, professional manner.
• Deep understanding of modern B2B buyer behavior, digital engagement strategies, and content consumption trends.
• Strong knowledge of social media strategy, executive branding, thought leadership development, and audience engagement.
• Demonstrated ability to connect brand-building activities directly to pipeline generation and revenue outcomes.
• Experience measuring and optimizing performance across awareness, engagement, demand generation, and customer acquisition metrics.

Streamline Healthcare Solutions is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, disability, military status, national origin, or any other characteristic protected under federal, state, or applicable local law.