Director of Marketing

About the Role:

• Growth & Demand Generation
• Together with Chief Growth Officer, own the full-funnel demand generation strategy and execution: paid and organic acquisition, content-to-lead programs, account-based marketing, partner co-marketing, lifecycle email nurture, and conversion optimization


• Conference and Brand Awareness
• Define and evolve brand architecture and messaging that differentiates Heartbeat in payer/provider/employer markets;
• Collaborate with Chief Growth Officer for conference and event strategy and own “end‑to‑end” conference program management (budgeting, management of conference contracts, logistics, vendor management, booth production, shipping, staffing plans, run‑of‑show, onsite execution) as well as speaker placement, booth experience, lead capture and qualification, onsite meeting coordination, and post-event nurture and updates within CRM
• Lead capture workflows, qualification criteria, and integration into CRM for any marketing related campaigns
• Post‑event reporting: ROI analysis, pipeline attribution, and recommendations


• External Communications, Collateral & PR
• Ownership of the collateral library: creation, version control, compliance review, and distribution
• Lead media relations, analyst relations, management of external marketing agencies and collaboration with external partners.
• Collect, measure, and report on earned coverage and impact
• Manage applications and submissions for industry awards, nominations, etc.
• Rapid‑response collateral creation for sales, clinical, and executive teams


• Growth Presentations, Sales/Acct Enablement & Internal Comms & Internal Marketing needs
• Work with Senior Designer to create sales-ready assets (decks, case studies, battle cards), align launches with GTM, and run executive/board communications and internal marketing to support adoption and retention.
• Work with internal stakeholders such as leaders of Strategic/Growth Accounts, and other leaders across various teams, in addition to Executive Leadership and HR to ensure that welcome kits, branded materials for client/member engagement and other team member materials, gifts, investor gift baskets, and any other logo’d/package material needs are handled and managed with input from business stake holder
• Ownership of existing and any new standardized presentation/sales templates for provider, payer, and member audiences including development of segmented messaging frameworks for:


• Providers (leveraging existing clinical workflow documents, outcomes data, white papers and clinical documents)
• Health Plans (ROI, utilization, quality measures, risk adjustment)
• Members (engagement, trust, ease of use, education videos/materials)


• Creation of tailored content journeys for each audience
• Ability to translate clinical and operational outcomes into compelling narratives for each segment
• Compliance‑aligned messaging for regulated audiences


• Marketing Analytics, SEO, Reporting
• Manage SEO activities, Google Analytics, Constant Contact and Salesforce CRM metrics for marketing. 
• Establish a testing roadmap and attribution model; own marketing KPIs, dashboarding, and integration with CRM/Revenue systems to prove marketing influence on pipeline and ARR


• Collaboration and Teamwork
• Build, mentor, and scale a high-performing team (demand, content, creative, events, comms); manage agency and vendor relationships and the marketing budget. 
• Partner all necessary internal key stakeholders and teams to ensure marketing efforts support pipeline growth, client retention, and expansion.
• Support Chief Growth Officer in the highlighting of outcomes, innovations, and differentiators in market-facing materials
• Reporting out to executive management on regular basis
• Other duties as assigned

About You:

• 10+ years B2B marketing experience with at least 5 years leading enterprise or commercial marketing in healthcare/ healthtech markets supporting technology supported services. 
• Deep understanding of Medicare Advantage, Medicaid, ACA member engagement guidelines as well as understanding with Health Plans that offer government subsidized programs (MA/Medicaid/ACA).
• Understanding of programs and marketing done for Risk Adjustment, NCQA/HEDIS Quality programs
• Familiarity with ACO and other At-Risk Provider groups and how they work
• Demonstrated success marketing services to payers, managed care, or at‑risk provider groups (value‑based arrangements preferred).
• Deep understanding of value‑based care drivers, quality measures, utilization management, and common payer contracting levers.
• Track record building Account Based Marketing demand programs that produced measurable pipeline and closed deals.
• Strong skills in messaging, outcomes storytelling, and translating clinical/operational impact into financial ROI for commercial contracts.
• Proven people leader who can recruit and scale teams, set OKRs, and operationalize marketing processes.

About Our Culture:

• We are mission-driven: we're revolutionizing the way cardiovascular care is delivered 
• We are fast-paced & agile: we move quickly, iterate often, and value experimentation
• We are remote-first: flexibility, autonomy, and trust are at the core of how we operate
• We care about diversity: diversity allows us to build an excellent patient experience
• We are an equal opportunity employer: we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status