Director - Marketing

Who are we and What do we do?

InMobi Group’s mission is to power intelligent, mobile-first experiences for enterprises and consumers. Its businesses across advertising, marketing, data and content platforms are shaping consumer experience in a world of connected devices. InMobi Group has been recognized on both the 2018 and 2019 CNBC Disruptor 50 list and as one of Fast Company’s 2018 World’s Most Innovative Companies.

What’s the InMobi family like?

Consistently featured among the “Great Places to Work” in India since 2017, our culture is our true north, enabling us to think big, solve complex challenges and grow with new opportunities. InMobians are passionate and driven, creative and fun-loving, take ownership and are results-focused. We invite you to free yourself, dream big and chase your passion.

What do we promise?

We offer an opportunity to have an immediate impact on the company and our products. The work that you shall do will be mission critical for InMobi and will be critical for optimizing tech operations, working with highly capable and ambitious peer groups. At InMobi, you get food for your body, soul, and mind with daily meals, gym, and yoga classes, cutting-edge training and tools, cocktails at drink cart Thursdays and fun at work on Funky Fridays. We even promise to let you bring your kids and pets to work.

Lead the end‑to‑end B2B marketing strategy for InMobi Advertising, owning the full marketing engine that drives awareness, brand affinity, and demand across the US and EMEA markets. Partner closely with the VP, Global Enterprise Marketing to translate the high‑level brand vision into a cohesive, multi‑channel marketing strategy that elevates InMobi’s leadership in the advertising and programmatic ecosystem. This role is accountable for delivering strong MQL generation, demand acceleration, and incremental revenue growth.

Key Responsibilities

Strategic Leadership

• Develop and execute the comprehensive B2B marketing strategy for InMobi Advertising across US and EMEA.
• Translate global brand vision into actionable marketing plans that drive awareness, excitement, and demand.
• Partner with cross‑functional teams including Product Marketing, Sales, Regional GTM, and PR/Comms.

Brand & Content

• Lead enterprise brand strategy, messaging, narrative development, and global positioning for InMobi Advertising.
• Oversee content marketing including thought leadership, case studies, solution narratives, whitepapers, newsletters, and video content.

Integrated Campaigns & Demand Generation

• Build multi‑channel campaigns across paid, owned, and earned channels to generate high‑quality MQLs.
• Drive paid advertising initiatives (search, social, digital) to create pipeline and fuel revenue.
• Improve funnel efficiency through segmentation, targeting, and campaign optimization.

Events & Experiences

• Own the global events strategy including industry events, custom CXO programs, webinars, and partner activations.

Social, Sponsorships & Partnerships

• Design and execute organic and paid social strategies that build brand authority.
• Identify and manage sponsorships, partnerships, and co‑marketing opportunities that amplify reach and influence.

Sales Enablement

• Develop sales tools, pitch materials, narratives, and proof points to accelerate pipeline conversion.
• Partner with global and regional sales teams to improve MQL‑to‑SQL and SQL‑to‑opportunity conversion.

Minimum Requirements

• 10–15 years of B2B or enterprise marketing experience.
• Must have deep AdTech experience, with strong understanding of the programmatic ecosystem (DSPs, SSPs, measurement, data, identity, privacy landscape).
• Strong experience in multi‑channel B2B marketing, including brand, content, demand generation, social, and events.
• Demonstrated success in driving MQLs and measurable pipeline impact.
• Proven ability to work cross‑functionally with senior leadership and GTM teams.

Preferred Skills

• Experience marketing to enterprise advertisers, agencies, and programmatic buyers.
• Strong storytelling and narrative development capabilities.
• Ability to manage multiple stakeholders across regions and functions.
• Data‑driven mindset with understanding of attribution, analytics, and funnel performance.
• Strong project management and vendor management skills.