Director of Narratives, Go-To-Market

iHeartMedia

                                                                             

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The audio revolution is here – and iHeart is leading it!  iHeartMedia, the number one audio company in America, reaches 90% of Americans every month -- a monthly audience that’s twice the size of any other audio company – almost three times the size of the largest TV network – and almost 4 times the size of the largest ad-supported music streaming service.  In fact, we have:

• More #1 rated markets than the next two largest radio companies combined;

• We’re the largest podcast publisher, with more monthly downloads than the second- and third-largest podcast publishers combined. Podcasting, the fastest-growing new media, today has more monthly users than streaming music services or Netflix;

• iHeart is the home of many of the country’s most popular and trusted on-air personalities and podcast influencers, who build important connections with hundreds of communities across America;

• We create and produce some of the most popular and well-known branded live music events in America, including the iHeartRadio Music Festival, the iHeartRadio Music Awards, the iHeartCountry Festival, iHeartRadio Fiesta Latina and the iHeartRadio Jingle Ball Tour;

• iHeartRadio is the #1 streaming radio digital service in America;

• Our social media footprint is 7 times larger than the next largest audio service; and

• We have the only complete audio ad technology stack in the industry for all forms of audio, from on demand to broadcast radio, digital streaming radio and podcasting, which bring data, targeting and attribution to all forms of audio at an unparalleled scale.  As a result, we’re able to combine our strong leadership position in audience reach, usage and ad tech with powerful tools and insights for our sales organizations to help them build success for their clients at a more efficient cost than any other option. 

Because we reach almost every community in America, we’re committed to providing a range of programming that reflects the diversity of the many communities we serve – and our company reflects that same kind of diversity.  Our company values stress collaboration, curiosity, welcoming dissent, accepting mistakes in the pursuit of new ideas, and respect for everyone.

Only one company in America has the #1 position in everything audio: iHeartMedia!

If you’re excited about this role but don’t feel your experience aligns perfectly with the job description, we encourage you to apply anyway.  At iHeartMedia we are dedicated to building a diverse, inclusive, and authentic workplace and are looking for teammates passionate about what we do!

                                                                             

What We Need:

iHeartMedia is the leading media and entertainment company and the largest podcast publisher, creating the biggest cultural events and conversations in the nation for fans and advertisers. The Director of Narratives is an exciting opportunity on the GTM team to create positioning, value proposition and key benefits iHeartMedia creates for our advertising partners.

This role is an excellent fit for a candidate whose passion for culture, music, and podcasting match their deep experience developing narratives around media, events, audience insights, ad tech solutions, and more. The candidate should also be highly organized and have a demonstrated track record of developing and managing scalable systems and processes in support of GTM efforts.

                                                                             

What You'll Do:

• Serves as lead on the development of insight driven company narratives, including materials for key events, audiences, verticals, ad tech, and seasonal programs and initiatives. 

• Leads prioritization of projects in collaboration with sales partners.

• Leads audit and evolution of narratives, evaluating needs, challenges and building a plan for updated materials (format, topics, content).

• Partners with research and insights team to build forward-thinking positioning that’s in line with company goals and trajectory.

• Partners with various stakeholders and subject matter experts across iHeart to build consensus in narrative approach and positioning.

• Works with GTM team and sales partners on roll out strategy, sales training, and talk track to ensure the right teams understand the material and are successful delivering the message to our partners.

                                                                             

What You'll Need:

• Experienced marketer with expertise in the development of go-to-market materials in support of advertising sales enterprises.

• A writer at heart with proven experience building narratives that persuade advertisers to partner.

• Confident, polished, and collaborative marketer comfortable working with executive Sales, Marketing, Media, Design and Research partners.

• Practices belief that urgency and accountability win.

• Strong project management skills and ability to drive projects forward strategically to achieve project goals.

• Passion for working in a fast-paced media environment where quick development and implementation of smart new ideas is celebrated.

• 8-10+ years of experience in ad sales marketing/B2B marketing is required.

• Media and Audio industry experience is preferred.   

                                                                             

What You'll Bring:

Compensation:

Salary to be determined by multiple factors including but not limited to relevant experience, knowledge, skills, other job-related qualifications, and alignment with market data.

$100,000 - $125,000

                                                                             

Location:

New York, NY: 125 West 55th Street, 10019

                                                                             

Position Type:                                                                                             

Regular

                                                                             

Time Type:

Full time

                                                                                 

Pay Type:

Salaried

                                                                                 

Benefits:

iHeartMedia’s benefits offering is flexible and offers a variety of choices to meet the diverse needs of our changing workforce, including the following:

• Employer sponsored medical, dental and vision with a variety of coverage options

• Company provided and supplemental life insurance

• Paid vacation and sick time

• Paid company holidays, including a floating holiday that enable our employees to celebrate the holiday of their choosing

• A Spirit day to encourage and allow our employees to more easily volunteer in their community

• A 401K plan

• Employee Assistance Program (EAP) at no cost – services include telephonic counseling sessions, consultation on legal and financial matters, emotional well-being, family and caregiving

• ​A range of additional voluntary programs, such as spending accounts, student loan refinancing, accident insurance and more!

                                                                             

We are accepting applications for this role on an ongoing basis.

The Company is an equal opportunity employer and will not tolerate discrimination in employment on the basis of race, color, age, sex, sexual orientation, gender identity or expression, religion, disability, ethnicity, national origin, marital status, protected veteran status, genetic information, or any other legally protected classification or status.

Non-Compete will be required for certain positions and as allowed by law.

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