Lead North America field sales and education strategy to drive retail sell-through, brand awareness, and in-store experience. Oversee field teams, retailer partnerships (Sephora, Ulta), training curriculum, new store openings, activations, merchandising, and budget management while analyzing performance and partnering cross-functionally to optimize retail execution.
Director, North America Sales & Education
Location: US Remote with frequent travel to Sephora & Ulta Stores
Reports to:
About The Talent Project:
The Talent Project is a female-owned and led executive search firm specializing in marketing, creative, and supply chain roles across the beauty, wellness, and longevity industries. We offer end-to-end recruitment support for full-time direct-hire positions as well as retained executive searches. With deep experience leading corporate recruitment, we operate as an extension of our clients' talent acquisition teams, ensuring a seamless and strategic hiring process.
About Our Client
Our client is an innovative luxury beauty brand experiencing significant growth across North America. With a strong commitment to product excellence, education, and elevated consumer experiences, the brand has established a growing presence with leading prestige beauty retailers. This is an exciting opportunity to join a collaborative, entrepreneurial organization where you'll play a key role in shaping the retail strategy and driving continued growth across the region.
About the Role
The Director, North America Field Sales & Education will lead the strategy and execution of the brand's field sales and education programs across the U.S. and Canada. This role is responsible for developing initiatives that drive sell-through, strengthen brand awareness, and elevate the in-store consumer experience. Working cross-functionally with Sales, Marketing, Education, and Retail partners, this leader will oversee field team strategy, retailer education, training programs, and retail activations while ensuring consistent execution across key retail channels.
Responsibilities
- Develop and execute the North America field sales and education strategy to drive retail performance, brand awareness, and sell-through.
- Lead and support the field team across the U.S. and Canada, ensuring consistent execution of brand initiatives and retail priorities.
- Partner closely with key retail accounts, including Sephora and Ulta, to support business objectives and strengthen retail relationships.
- Develop comprehensive education materials, training content, and curriculum for retail partners and internal field teams.
- Create and implement training programs that equip Beauty Advisors and field teams with product knowledge, selling techniques, and brand storytelling.
- Support new store openings by coordinating field support, education, merchandising, and launch execution.
- Plan and manage store gratis, product sampling, promotional collateral, events, and gift-with-purchase (GWP) programs in alignment with product priorities and budget.
- Partner cross-functionally with Sales, Marketing, Brand, and Commercial teams to execute integrated retail initiatives.
- Analyze field performance and identify opportunities to improve productivity, execution, and overall retail performance.
- Manage budgets and resources effectively while maximizing ROI across field and education initiatives.
Qualifications
- Bachelor's degree or equivalent professional experience.
- 8+ years of progressive experience in field sales, retail education, sales leadership, or commercial marketing within the beauty, personal care, or luxury consumer goods industry.
- Experience partnering with prestige beauty retailers such as Sephora, Ulta, or comparable retail partners.
- Proven success developing and leading field sales and education strategies that drive retail performance and consumer engagement.
- Strong experience creating training programs, educational content, and retail selling tools.
- Experience supporting new store openings, retail events, and in-store activations.
- Strong understanding of retail operations, merchandising, and field execution.
- Excellent leadership, coaching, and cross-functional collaboration skills.
- Strong project management and organizational abilities with exceptional attention to detail.
- Ability to analyze business performance and translate insights into actionable strategies.
- Willingness to travel throughout North America as business needs require.
Please note, due to the high volume of submissions, we may not be able to respond to every applicant individually. However, if your background aligns with the opportunity, a member of our team will be in touch.
The salary range for this role is $140,000 $150,000 annually based on experience. (with potential opportunity for equity package)
The Talent Project is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive recruitment process for all candidates and clients we represent. We do not discriminate based on race, religion, color, national origin, gender, gender identity or expression, sexual orientation, age, marital status, veteran status, disability status, or any other characteristic protected by law.
Similar Jobs
Beauty • Robotics • Design • Appliances • Manufacturing
Lead visual concepting and art direction for integrated campaigns across social, digital, video, OOH, retail, and experiential. Develop scalable visual languages, collaborate with copy and creative leadership, direct photo/video shoots, translate top-funnel ideas into channel-specific executions, contribute to global brand visual guidelines, and push visual culture and design trends while working at speed without sacrificing craft.
Top Skills:
Adobe Creative SuiteCgiClaudeFigmaWeavy
Consumer Web • Healthtech • Professional Services • Social Impact • Software
Lead full-cycle technical recruiting for engineering teams: partner with hiring managers, design sourcing strategies, run searches from intake to offer, use data to diagnose and improve searches, and ensure a structured, inclusive candidate experience while building high-quality pipelines.
Fintech • Mobile • Payments • Software • Financial Services
Lead second-line financial crime compliance oversight for AML and fraud controls across US and Canada. Advise stakeholders on BSA/AML/OFAC, challenge first-line controls, define MI/KRIs, support SAR committee, contribute to risk assessments, engage regulators and auditors, and drive remediation and control improvements.
What you need to know about the NYC Tech Scene
As the undisputed financial capital of the world, New York City is an epicenter of startup funding activity. The city has a thriving fintech scene and is a major player in verticals ranging from AI to biotech, cybersecurity and digital media. It also has universities like NYU, Columbia and Cornell Tech attracting students and researchers from across the globe, providing the ecosystem with a constant influx of world-class talent. And its East Coast location and three international airports make it a perfect spot for European companies establishing a foothold in the United States.
Key Facts About NYC Tech
- Number of Tech Workers: 549,200; 6% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Capgemini, Bloomberg, IBM, Spotify
- Key Industries: Artificial intelligence, Fintech
- Funding Landscape: $25.5 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Greycroft, Thrive Capital, Union Square Ventures, FirstMark Capital, Tiger Global Management, Tribeca Venture Partners, Insight Partners, Two Sigma Ventures
- Research Centers and Universities: Columbia University, New York University, Fordham University, CUNY, AI Now Institute, Flatiron Institute, C.N. Yang Institute for Theoretical Physics, NASA Space Radiation Laboratory
