Lead North America field sales and education strategy to drive retail sell-through, brand awareness, and in-store experience. Oversee field teams, retailer partnerships (Sephora, Ulta), training curriculum, new store openings, activations, merchandising, and budget management while analyzing performance and partnering cross-functionally to optimize retail execution.
Senior Director, North America Sales & Education
Location: US Remote with frequent travel to Sephora & Ulta Stores
Reports to: Vice President of North America Sales
About The Talent Project:
The Talent Project is a female-owned and led executive search firm specializing in marketing, creative, and supply chain roles across the beauty, wellness, and longevity industries. We offer end-to-end recruitment support for full-time direct-hire positions as well as retained executive searches. With deep experience leading corporate recruitment, we operate as an extension of our clients' talent acquisition teams, ensuring a seamless and strategic hiring process.
About Our Client
Our client is an innovative luxury beauty brand experiencing significant growth across North America. With a strong commitment to product excellence, education, and elevated consumer experiences, the brand has established a growing presence with leading prestige beauty retailers. This is an exciting opportunity to join a collaborative, entrepreneurial organization where you'll play a key role in shaping the retail strategy and driving continued growth across the region.
About the Role
The Senior Director, North America Field Sales & Education will lead the strategy and execution of the brand's field sales and education programs across the U.S. and Canada. This role is responsible for developing initiatives that drive sell-through, strengthen brand awareness, and elevate the in-store consumer experience. Working cross-functionally with Sales, Marketing, Education, and Retail partners, this leader will oversee field team strategy, retailer education, training programs, and retail activations while ensuring consistent execution across key retail channels.
Responsibilities
- Develop and execute the North America field sales and education strategy to drive retail performance, brand awareness, and sell-through.
- Lead and support the field team across the U.S. and Canada, ensuring consistent execution of brand initiatives and retail priorities.
- Partner closely with key retail accounts, including Sephora and Ulta, to support business objectives and strengthen retail relationships.
- Develop comprehensive education materials, training content, and curriculum for retail partners and internal field teams.
- Create and implement training programs that equip Beauty Advisors and field teams with product knowledge, selling techniques, and brand storytelling.
- Support new store openings by coordinating field support, education, merchandising, and launch execution.
- Plan and manage store gratis, product sampling, promotional collateral, events, and gift-with-purchase (GWP) programs in alignment with product priorities and budget.
- Partner cross-functionally with Sales, Marketing, Brand, and Commercial teams to execute integrated retail initiatives.
- Analyze field performance and identify opportunities to improve productivity, execution, and overall retail performance.
- Manage budgets and resources effectively while maximizing ROI across field and education initiatives.
Qualifications
- Bachelor's degree or equivalent professional experience.
- 8+ years of progressive experience in field sales, retail education, sales leadership, or commercial marketing within the beauty, personal care, or luxury consumer goods industry.
- Experience partnering with prestige beauty retailers such as Sephora, Ulta, or comparable retail partners.
- Proven success developing and leading field sales and education strategies that drive retail performance and consumer engagement.
- Strong experience creating training programs, educational content, and retail selling tools.
- Experience supporting new store openings, retail events, and in-store activations.
- Strong understanding of retail operations, merchandising, and field execution.
- Excellent leadership, coaching, and cross-functional collaboration skills.
- Strong project management and organizational abilities with exceptional attention to detail.
- Ability to analyze business performance and translate insights into actionable strategies.
- Willingness to travel throughout North America as business needs require.
Please note, due to the high volume of submissions, we may not be able to respond to every applicant individually. However, if your background aligns with the opportunity, a member of our team will be in touch.
The salary range for this role is $185,000 + Bonus annually based on experience.
The Talent Project is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive recruitment process for all candidates and clients we represent. We do not discriminate based on race, religion, color, national origin, gender, gender identity or expression, sexual orientation, age, marital status, veteran status, disability status, or any other characteristic protected by law.
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