Lead multi-platform paid social strategy and execution for retail and e-commerce clients. Manage client relationships, oversee ad-serving and tech stack implementation, optimize campaigns, drive measurement and experimentation, mentor managers and analysts, and collaborate cross-functionally to align media with business KPIs.
Who We Are:
Digital Matter is a next-generation growth and transformation partner built for the realities of today’s market. We combine the pace and precision of a startup with the discipline and rigor of a global advisory firm.
We help consumer brands manage media as a strategic asset class, with the same intentionality and governance applied to capital allocation. By connecting data, technology, and creative, we turn media investment into measurable enterprise value: accelerating growth, improving efficiency, and building durable capabilities.
Over the past seven years, we’ve guided organizations through IPOs, digital turnarounds, and successful exits. Our point of view is simple: when media is managed as capital, it becomes a catalyst for transformation at scale.
As the Director, Paid Social , you will lead strategy, innovation, and performance across Meta, TikTok, Snapchat, Pinterest, X, and Reddit particularly those within the retail and e-commerce verticals. You’ll work closely with internal teams and client stakeholders to build high-performing campaigns that deliver both short-term performance goals and long-term business objectives.
This is a role for a modern media operator who can move seamlessly between: (1) C-suite narrative and value creation, and (2) hands-on orchestration of paid social media execution.
What You’ll Do
- Develop and oversee multi-platform Paid Social strategies (across Meta, TikTok, Snapchat, Pinterest, X, and Reddit) tailored to retail client goals (e.g., ROAS, new customer acquisition) through the full account management lifecycle.
- Serve as the key player in kick-off meetings, client relationship management, ad-serving, tech stack implementation, campaign optimization, and quarterly business planning.
- Be a trusted advisor to clients, guiding their investment strategies & performance to broader business KPIs.
- Develop and grow relationships with client-side stakeholders to ascertain business needs and craft the best strategic and tactical approach.
- Identify trends and opportunities to innovate within the Paid Social landscape, especially in dynamic retail environments (e.g., seasonality, promotions, inventory constraints).
- Lead, mentor, and grow a team of Managers and Analysts, fostering a culture of curiosity, accountability, and performance.
- Act as the senior point of contact for key accounts, providing strategic oversight and performance storytelling that resonates with executive stakeholders.
- Collaborate with other channel leads (e.g., Paid Search, Programmatic, SEO) to ensure a unified and customer-centric media approach.
- Partner cross-functionally to assist with proposal responses, technical demos, and marketing efforts.
What You’ll Bring
- 10+ years in paid social media, ideally across retail, fashion, luxury, or adjacent consumer categories, with increasing ownership of strategy, delivery, and outcomes.
- Demonstrated ability to build and run paid social brand + performance strategies across channels.
- Strong platform fluency across Meta, TikTok, Snapchat, Pinterest, and X, and related ecosystems, able to guide teams and challenge assumptions with confidence.
- A structured, analytical problem-solving mindset: you can decompose ambiguity, build a plan, and connect media decisions to business impact.
- Strong command of measurement and analytics, including attribution concepts, incrementality, lift, and experimentation design—with the ability to convert analysis into action.
- Strong data analysis abilities (VLOOKUPs, pivot tables, and statistical analysis).
- Proven ability to lead teams and influence, confidence, and clarity.
- Experience onboarding and training team members.
- BA (Bachelor of Arts) or equivalent with an emphasis on marketing, business, or coursework of a quantitative nature; preferably a degree in Marketing, Economics, Accounting, Mathematics, or Statistics
What We Value
One Team.
We’re all in. When we win, we win together. When we miss, we learn together. Collaboration isn’t optional; it’s how we operate. Everyone plays a part, everyone has a stake, and every result belongs to all of us.
Maximum Transparency.
We are transparent, both internally and externally. The value we deliver comes from leveraging those truths to drive actionable solutions that move the business forward.
Ownership Culture.
We believe in moving with purpose. We don’t wait for perfect conditions - we identify opportunities, make informed decisions, and execute with speed and accountability. Success is measured by what we accomplish, not just what we plan.
Digital Matter is an Equal Opportunity Employer and is committed to fair and equitable hiring practices. All hiring decisions at Digital Matter are based on strategic business needs, job requirements, and individual qualifications. All candidates are considered without regard to race, color, religion, gender, sexuality, national origin, age, disability, genetics, or any other protected status
Top Skills
Excel
Meta
Pinterest
Reddit
Snapchat
Tiktok
X
Digital Matter New York, New York, USA Office
300 Park Avenue, New York, New York, United States, 10022
Similar Jobs
AdTech • Digital Media • Marketing Tech
The Associate Director, Paid Social manages a team, provides strategic paid social recommendations, oversees campaigns, and ensures excellence across multiple clients, driving integration with other marketing channels.
Top Skills:
ExcelFacebookInstagramLinkedInMS OfficePinterestPowerPointRedditSnapchatTiktokX
.png)
Healthtech • Pharmaceutical • Telehealth
The Associate Creative Director, Paid Social will lead creative efforts for the Sexual Health, Dermatology and Fertility pillar, manage a team of designers, and drive performance-focused campaigns, ensuring high-quality, conversion-driven creative output.
Top Skills:
Adobe Creative SuiteAfter EffectsFigmaPremiere
AdTech • Digital Media • Marketing Tech • Analytics
The Associate Media Director will lead B2B paid social strategy across various platforms, manage client relationships, and mentor junior team members while focusing on account-based marketing and performance analytics.
Top Skills:
Ga4HubspotLinkedin AdsSalesforce
What you need to know about the NYC Tech Scene
As the undisputed financial capital of the world, New York City is an epicenter of startup funding activity. The city has a thriving fintech scene and is a major player in verticals ranging from AI to biotech, cybersecurity and digital media. It also has universities like NYU, Columbia and Cornell Tech attracting students and researchers from across the globe, providing the ecosystem with a constant influx of world-class talent. And its East Coast location and three international airports make it a perfect spot for European companies establishing a foothold in the United States.
Key Facts About NYC Tech
- Number of Tech Workers: 549,200; 6% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Capgemini, Bloomberg, IBM, Spotify
- Key Industries: Artificial intelligence, Fintech
- Funding Landscape: $25.5 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Greycroft, Thrive Capital, Union Square Ventures, FirstMark Capital, Tiger Global Management, Tribeca Venture Partners, Insight Partners, Two Sigma Ventures
- Research Centers and Universities: Columbia University, New York University, Fordham University, CUNY, AI Now Institute, Flatiron Institute, C.N. Yang Institute for Theoretical Physics, NASA Space Radiation Laboratory
