Director, Partner Marketing

Justworks is looking for a Director of Partner Marketing to build and scale a function that transforms our partner ecosystem into a strategic growth engine. This leader will define how Justworks engages, enables, and grows its network of channel, integration and alliance partners—driving awareness, acquisition, and trust through co-marketing programs and data-driven partner engagement.

You’ll establish the vision, frameworks, and programs that empower our partners to drive measurable business impact and ensure partnerships become a consistent and integrated pillar of our end-to-end Go-To-Market motion, driving acquisition and monetization for Justworks and seamless marketing, shopping and user experiences for our customers. 

Strategic Leadership

• Develop and execute a Partner Marketing strategy that accelerates growth through channel and integration partners and strategic alliances.
• Define the marketing framework for partner lifecycle engagement—from onboarding and enablement to co-marketing and retention.
• Build scalable programs that elevate partner visibility and drive measurable pipeline growth, customer adoption and lifetime value.
• Collaborate with Partnerships leadership to align marketing priorities, investment, and KPIs with business objectives.
• Establish clear reporting and insights on partner performance, marketing ROI, and contribution to pipeline and revenue.

Program Development & Execution

• Lead integrated co-marketing initiatives—including campaigns, events, content, and digital programs—that strengthen partner relationships and generate qualified leads.
• Build enablement strategies, toolkits, and resources that help partners effectively position and sell Justworks.
• Launch partner communications and engagement programs that deliver consistent value and reinforce Justworks’ brand and messaging.
• Collaborate with Brand, Product Marketing, and Growth teams to ensure storytelling consistency, channel performance, and measurable outcomes.
• Test, measure, and optimize programs to continuously improve partner-sourced pipeline, engagement, and ROI.

Team Leadership

• Build, mentor, and lead a high-performing Partner Marketing team.
• Establish repeatable workflows, governance, and scalable processes for strategic prioritization, campaign planning and execution.
• Foster a collaborative, metrics-driven culture focused on outcomes, learning, and iteration.

As a Director, Partner Marketing, how results are achieved is paramount for your success and ultimately result in our success as an organization. In this role, your foundational knowledge, skills, abilities and personal attributes are anchored in the following:

• Business Insight - applying knowledge of business and the marketplace to advance the organization’s goals.
• Strategic Mindset - anticipates future trends and implications accurately; articulates credible pictures and visions of possibilities that will create sustainable value.
• Plans and Aligns - breaks down objectives into appropriate initiatives and actions; stages activities with relevant milestones and schedules.
• Initiative and Motivation - identifying what needs to be done and doing it before being asked or before the situation requires it.
• Teamwork and Communication: Putting our collective best together through documentation, collaboration, relationship-building, listening, empathy, recruiting, and evangelism.

In addition, all Justworkers focus on aligning their behaviors to our core values known as COGIS. It stands for:

• Camaraderie - Day to day you can be seen working together toward a higher purpose. You like to have fun. You’re an active listener, treat people respectfully, and have a strong desire to know and help others.
• Openness - Your default is to be open. You're willing to share information, understand other perspectives, and consider new possibilities. You’re curious, ask open questions, and are receptive to thoughts and feedback from others.
• Grit - You demonstrate grit by having the courage to commit and persevere. You’re committed, earnest, and dive in to get the job done well with a positive attitude.
• Integrity - Simply put, do what you say and say what you'll do. You’re honest and forthright, have a strong moral compass, and strive to match your words with your actions while leading by example.
• Simplicity - Be like Einstein: “Everything should be made as simple as possible, but no simpler.

• Minimum of 10–12 years of experience in B2B marketing, with at least 4 years in partner, channel, or alliance marketing.
• Proven experience building or scaling a partner marketing function from early stages.
• Strong understanding of co-marketing strategy, partner enablement, and measurement frameworks.
• Excellent cross-functional collaboration skills, with experience partnering closely with Sales, Partnerships, and Product Marketing.
• Analytical mindset with a track record of using data to guide decisions and measure impact.
• Strong communicator who can translate strategy into clear action plans and inspire alignment across teams.

Partnerships are a cornerstone of Justworks’ next phase of growth. This role will establish the systems, structure, and strategy that transform partnerships into a scalable and repeatable growth engine—driving awareness, acquisition, and measurable business impact through trusted external relationships.

The base wage range for this position based in our New York City Office is targeted at $235,000.00 - $282,000.00 per year.

#LI-Hybrid

#LI-SP1