Director, Product-Led Growth
About Us
Since 2016, dbt Labs has been on a mission to help analysts create and disseminate organizational knowledge. dbt Labs pioneered the practice of analytics engineering, built the primary tool in the analytics engineering toolbox, and has been fortunate enough to see a fantastic community coalesce to help push the boundaries of the analytics engineering workflow. Today there are 30,000 companies using dbt every week, 100,000 dbt Community members, and over 4,100 dbt Cloud customers. You can learn more about our values here.
At dbt Labs, we believe allowing users to discover, learn, and experience our products is critical to our long-term success. Our self-service motion is an important part of this strategy.
We are adding a new dedicated role, Director of Product-Led Growth, to own the dbt Labs self-service funnel end-to-end, from acquisition to conversion and retention. This is a unique role that combines growth marketing and product management, and will require working cross-functionally to drive impact across every step of the customer journey. The ideal candidate will have a strong background in product-led growth, technical products, and (ideally!) open-source communities.
In this role, you can expect to:
- Develop Product Experiences: Design and implement product experiences that enhance user engagement and drive conversion rates throughout the funnel. Use a combination of big-bet and smaller-bet experimentation tactics to inflect growth.
- Implement Growth Marketing Tactics: Utilize growth marketing tactics to attract and acquire new users, optimize conversion rates, and increase customer lifetime value.
- Analyze Data and Metrics: Monitor key performance indicators, analyze data, and derive insights to optimize the funnel's performance and drive revenue growth. Report on performance to the rest of the company.
- Collaborate Cross-Functionally: Work closely with marketing and sales to align strategies, minimize channel friction, and drive cohesive growth initiatives. Work with engineering and product to implement and manage a feedback loop for addressing common user challenges and requests in future product updates.
You are a good fit if you have:
- Proven experience in a growth marketing, growth product management, or other product-led growth role, preferably with technical products or in an open source ecosystem
- Strong analytical skills, with the ability to consider both quantitative and qualitative data points to make data-driven decisions
- Excellent communication and interpersonal skills, with the ability to engage and work collaboratively with a diverse set of users and contributors
- Strategic thinking and the ability to develop comprehensive product/growth strategies and roadmaps
- Ability to work independently and manage multiple projects simultaneously
- The ability to roll your sleeves up at the start and then hire as we prove success
- Experience with a PLG motion that is integrated into a larger customer journey that includes sales-led growth
You'll have an edge if you have:
- Strong technical acumen and the ability to help engineers translate customer needs into specific features that benefit the customer and drive engagement and growth
- An ability to self-serve your analytics needs with modern data tooling
- Familiarity with the data ecosystem and buyer personas
- Experience with SEO best practices
- Participation in open-source projects, either as a contributor or maintainer
This role offers a unique opportunity to make a significant impact on dbt Labs. If you are passionate about scaling commercial motions on top of a large and engaged user base, we’d love to hear from you.
Compensation & Benefits
- Salary: Commensurate of Experience
- Equity Stake
- Benefits: In the US, dbt Labs offers unlimited vacation (and yes we use it!), 401k w/3% guaranteed contribution, excellent healthcare, paid parental leave, wellness stipend and a home office stipend. For employees outside the United States, dbt Labs offers a competitive benefits package
- Benefits - dbt Labs offers:
- Unlimited vacation (and yes we use it!)
- 401k w/3% guaranteed contribution
- Excellent healthcare
- Paid Parental Leave
- Wellness stipend
- Home office stipend, and more!
*Equity or comparable benefits may be offered depending on the legal limitations
What to expect in the hiring process (a portion of this interview will be in person unless accommodations are needed):
- Interview with our Talent Acquisition Team
- Interview with our CEO
- Team Interviews with various stakeholders
- Final in-person interviews!
Who we are
At dbt Labs, we have developed strong opinions on how companies should practice analytics.
Specifically, we believe that:
- Code, not graphical user interfaces, is the best abstraction to express complex analytic logic
- Data analysts should adopt similar practices and tools to software developers
- Critical analytics infrastructure should be controlled by its users as open source software
- Analytic code itself — not just analytics tools — will increasingly be open source
It turns out that a lot of other people believe this too! Today, there are 30,000 companies using dbt every week, 100,000 dbt Community members, and 4,100 companies paying for dbt Cloud. Our customers include JetBlue, Hubspot, Vodafone New Zealand, and Dunelm. dbt is synonymous with the practice of analytics engineering, defining an entire industry. We’re backed by top investors including Andreessen Horowitz, Sequoia Capital, and Altimeter.
dbt Labs is an equal opportunity employer. We're committed to building an inclusive team that welcomes a diversity of perspectives, people, and backgrounds regardless of race, color, national origin, gender, sexual orientation, age, religion, disability, citizenship, veteran status, or any other protected status. We feel strongly that whether or not your experience exactly fits the job description, your passion and skills will stand out and set you apart even if your career has taken some twists and turns. If you are on the fence about whether you meet our requirements, we encourage you to apply anyway! Please reach out to us directly at [email protected] if you need assistance or an accommodation.
Want to learn more about our focus on Diversity, Equity and Inclusion at dbt Labs? Check out our DEI page here.
dbt Labs reserves the right to amend or withdraw the posting at any time. For employees outside the United States, dbt Labs offers a competitive benefits package. Equity or comparable benefits may be offered depending on the legal or country limitations.
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