Director, Product Management

Basic Function 

Wolters Kluwer Tax & Accounting (TAA) is seeking a Director of Commercial Product Management responsible for defining Go-To-Market (GTM) strategy and executing the product vision and strategy across product lines, while leading growth, go-to-market execution, and revenue performance of our Performance Segment portfolio, including flagship products like TaxWise®, iFirm, and related products and services. This leader ensures alignment with business goals, drives cross-functional collaboration, and manages high-performing product teams to deliver solutions that meet market needs and customer expectations 

This is a high-impact commercial leadership role responsible for defining and driving strategies across direct and indirect channels, including revenue accountability for our re-sale partner channel. You’ll set segment-level commercial strategies, shape market positioning, and lead cross-functional initiatives to deliver product success across acquisition, monetization, retention, and partner enablement. With a low span-of-control team, you will lead by influence and insight – not just headcount.  You’ll be asked to manage complexity with agility, apply big-picture thinking, and drive precise tactical execution. 

Essential Duties and responsibilities 

 Product Strategy & Vision 

• Define and communicate the product vision aligned with company objectives 

• Develop multi-year product roadmaps based on customer needs, market trends, and business priorities 

• Identify new market opportunities and evaluate build/buy/partner decisions 

• Improve Product adoption 

• Improve Customer Satisfaction (NPS) 

Commercial Strategy & Revenue Ownership 

• Own the end-to-end revenue performance of the Performance Segment portfolio, across direct and re-sale partner channels. 

• Define and lead segment-specific GTM strategies, with a focus on customer acquisition, upsell, retention, and total business growth. 

• Create and optimize pricing models, packaging strategies, and revenue forecasts that reflect the needs of both direct and re-sale markets. 

• Assist in the build of financial plans and sales targets, ensuring visibility and accountability for channel contribution. 

Defining and Executing Go-to-Market  

• Develop differentiated messaging, bundling, and promotional strategies that reflect the value proposition across customer segments and channels. 

• Partner closely with Sales, Marketing, and Customer Success to build and deliver effective GTM campaigns. 

• Monitor commercial KPIs, including customer acquisition, retention, and partner-led growth—making data-informed decisions to improve effectiveness. 

Re-sale Partner Enablement 

• Support re-sale partners with access to sales collateral, launch assets, and training that enhance their ability to position WK products. 

• Lead quarterly business reviews and revenue planning sessions with key re-sale stakeholders to ensure joint accountability and shared success. 

Customer Insight & Thought Leadership 

• Deeply understand tax preparer personas, needs, and seasonal buying behavior through direct engagement, market research, and VOC programs.

• Represent the Performance Segment in internal strategy sessions, industry events, and other to-be-defined opportunities. 

• Lead customer-facing sessions (e.g., roadshows, partner roundtables, webinars) to reinforce WK’s brand, roadmap, and platform vision. 

Team & Cross-Functional Leadership 

• Manage and coach a small team of commercially focused product managers aligned to product line. 

• Work cross-functionally with Product, Engineering, Marketing, Finance, and Sales to ensure delivery of roadmap and business goals. 

• Champion a culture of measurable outcomes, tactical execution, and continuous improvement, particularly during tax season peaks. 

 Other Duties 

Performs other duties as assigned by supervisor.  

Job Qualifications 

Education:  Bachelor’s degree in Business, Product Management, Marketing, or related field; MBA preferred 

Experience:   

• 8+ years in product management, commercial strategy, product marketing, or channel development—preferably in B2B or prosumer software markets. 

• Proven experience owning revenue goals, defining pricing strategies, and leading GTM execution across both direct and channel sales models. 

• Familiarity with tax software markets, seasonal sales cycles, or high-volume/low-margin product portfolios a strong plus. 

• Experience working with resellers, franchise networks, or indirect channel partners is strongly preferred. 

Other Knowledge, Skills, Abilities or Certifications:  

• Strategic thinker with strong commercial instincts and P&L accountability. 

• Excellent collaboration and cross-functional leadership, with ability to lead through influence. 

• Deep understanding of channel dynamics, reseller motivation, and partner relationship management. 

• High level of comfort with business modeling, data analysis, and KPI tracking. 

• Strong communicator and storyteller who can translate product strategy into clear market narratives. 

• Curious, adaptable, and results-oriented, with a high sense of ownership and urgency. 

Travel requirements 

20%

Physical Demands 

Normal office environment.  

Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.

Compensation: