ZS
Where bright minds rise in care of humanity’s greatest challenges to define what’s next - where passion changes lives.
Hybrid

Director of Product Marketing

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ZS is a place where passion changes lives. As a management consulting and technology firm focused on transforming global healthcare and beyond, our most valuable asset is our people. Here you'll work side-by-side with a powerful collective of thinkers and experts shaping solutions from start to finish. At ZS, we believe that making an impact demands a different approach; and that's why here your ideas elevate actions, and here you'll have the freedom to define your own path and pursue cutting-edge work. We partner collaboratively with our clients to develop products that create value and deliver company results across critical areas of their business including portfolio strategy, customer insights, research and development, operational and technology transformation, marketing strategy and many more. If you dare to think differently, join us, and find a path where your passion can change lives.
Our most valuable asset is our people.
At ZS we honor the visible and invisible elements of our identities, personal experiences and belief systems-the ones that comprise us as individuals, shape who we are and make us unique. We believe your personal interests, identities, and desire to learn are part of your success here. Learn more about our diversity, equity, and inclusion efforts and the networks ZS supports to assist our ZSers in cultivating community spaces, obtaining the resources they need to thrive, and sharing the messages they are passionate about. Learn more
ZS's Corporate Enterprise Functions operate the firm's core internal functions. Our global teams comprise team-oriented, pragmatic and results-driven people who thrive in a challenging work environment. Our people come from diverse backgrounds but share a passion for quality customer service and dedication-whether our customer is a client or another ZS employee.
DIRECTOR, PRODUCT MARKETING
As the director of product marketing, you will play a pivotal role in shaping the go-to-market strategy and messaging for our platform and product offerings. You will work closely with firm leadership, product managers and sales, while leading a team of talented marketers to develop and execute marketing activities that resonate with our target audience, drive demand, and ultimately contribute to the growth and success of ZS.
Roles/Responsibilities:

  • Develop cohesive marketing plan and strategies that successfully positions platform and product offerings for growth.
  • Stay abreast of industry trends, emerging technologies and competitive developments, providing insights and recommendations to inform platform and product roadmap decisions and future marketing strategies.
  • Leverage customer satisfaction, win/loss analysis, competitive landscape and industry trends to develop competitive platform and product positioning, messaging and differentiation strategies.
  • Collaborate with product management to develop competitive need/gap analysis, align platform/product roadmaps and pricing strategy.
  • Collaborate closely with cross-functional teams including product management, sales, and customer success to ensure portfolio alignment and drive product success throughout the lifecycle.
  • Create compelling messaging and positioning that effectively communicates the value proposition of our platform and product offerings to various target audiences.
  • Oversee the creation of marketing collateral, sales enablement materials, customer case studies, and other content to support demand generation, lead nurturing, and sales conversion efforts.
  • Develop and execute go-to-market plans for new product launches, working closely with product management to drive successful product introductions and adoption.
  • Track and analyze key performance metrics to assess the effectiveness of marketing campaigns, optimize strategies and drive continuous improvement.
  • Manage the hiring, development, and retention of product marketing talent; provide day-to-day leadership and direction to product marketing team.


Background/Experience:

  • Bachelor's degree in marketing, Business Administration, or related field; MBA preferred.
  • 15+ years of experience in product marketing roles within platform or product companies, with a proven track record of success in driving product awareness, demand generation, and revenue growth.
  • Deep understanding of platform and SaaS business models, market dynamics, and customer needs, with the ability to translate technical features into compelling benefits.
  • Strong leadership skills with experience managing and mentoring high-performing marketing teams.
  • Excellent strategic thinking and problem-solving abilities, with a data-driven approach to decision-making.
  • Exceptional communication skills, with the ability to articulate complex concepts clearly and effectively to both technical and non-technical audiences.
  • Proven ability to collaborate effectively with cross-functional teams and influence stakeholders at all levels of the organization.
  • Experience working in fast-paced, dynamic environments with the ability to adapt quickly to changing priorities and market conditions.


Organizational Interlocks

  • Portfolio marketing
  • Product management
  • Business unit leaders, industry leaders
  • Campaign marketing, digital marketing, content team, demand center
  • Corporate communications
  • Sales (leaders, first-line managers, direct and indirect sellers, enablement/training, operations)
  • Partner marketing
  • Legal
  • Finance


Perks & Benefits:
ZS offers a comprehensive total rewards package including health and well-being, financial planning, annual leave, personal growth and professional development. Our robust skills development programs, multiple career progression options and internal mobility paths and collaborative culture empowers you to thrive as an individual and global team member.
We are committed to giving our employees a flexible and connected way of working. A flexible and connected ZS allows us to combine work from home and on-site presence at clients/ZS offices for the majority of our week. The magic of ZS culture and innovation thrives in both planned and spontaneous face-to-face connections.
Considering applying?
At ZS, we're building a diverse and inclusive company where people bring their passions to inspire life-changing impact in global healthcare and beyond. We are most interested in finding the best candidate for the job and recognize the value that candidates with all backgrounds, including non-traditional ones, bring. If you are interested in joining us, we encourage you to apply even if you don't meet 100% of the requirements listed above.
ZS is an equal opportunity employer and is committed to providing equal employment and advancement opportunities without regard to any class protected by applicable law.
To Complete Your Application:
Candidates must possess or be able to obtain work authorization for their intended country of employment.
ZS is committed to providing and maintaining a safe workplace. In order to keep its employees safe, ZS recommends that all its employees and contractors be fully vaccinated against COVID-19. Proof of vaccination can be voluntarily provided upon acceptance of offer of employment.
NO AGENCY CALLS, PLEASE.
Find Out More At:
www.zs.com
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What are ZS Perks + Benefits

ZS Benefits Overview

ZS offers competitive and comprehensive benefits, and strives to foster an inclusive environment for all. In addition to full medical, dental, vision, life and disability insurance, ZS offers generous PTO, family leave and fertility benefits, opportunities for learning and development, volunteer opportunities, social events, and a robust Belonging Network to engage with like-minded ZSers around the globe.

Culture
Volunteer in local community
ZSers have many opportunities to volunteer, donate and participate in pro-bono projects and events, throughout the year and on our global annual day of giving, ZS Cares Day.
Partners with nonprofits
ZS partners with many nonprofits, locally and globally, to provide volunteer hours and pro-bono project support.
Open door policy
Team based strategic planning
Pair programming
Open office floor plan
Employee resource groups
Employee-led culture committees
Hybrid work model
In-person all-hands meetings
ZS leadership conducts a company-wide meeting in a different ZS location each quarter, ensuring ZSers around the globe have the opportunity to connect with our leaders no matter where they're located.
Employee awards
Flexible work schedule
ZSers can work with their HR leader to request accommodations based on their individual needs.
Remote work program
ZSers can work with their HR leader to request accommodations based on their individual needs.
Diversity
Documented equal pay policy
Dedicated diversity and inclusion staff
Highly diverse management team
ZSers elect leadership each cycle, a structure ZS’s founders established to ensure cultural continuity and elevate leaders who embody the firm’s dedication to strategy, innovation & collaboration.
Mandated unconscious bias training
ZS aims to provide a bias-neutral experience for ZSers, including the hiring process and performance management. We offer support & training at all levels and are guided by our Hiring Bill of Rights.
Diversity manifesto
Diversity employee resource groups
All ZSers are invited to join our ZSer-led global Inclusion and Diversity Groups and Belonging Networks that help give voice to underrepresented ZSers across our firm.
Hiring practices that promote diversity
ZS strives for a bias-neutral hiring experience at each step of the process, and provides training and resources for all ZS interviewers. ZS developed a Hiring Bill of Rights to outline our commitment
Diversity recruitment program
The ZS SEED program is designed to help ZS engage with bright young minds at historically Black colleges and universities.
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
ZSers can opt-in to cover out-of-pocket medical expenses with pre-tax contributions.
Disability insurance
ZS provides short term disability benefits for up to six months. After six months, you may be eligible for benefits under ZS’s long-term disability program.
Dental insurance
ZS offers employees, spouses/domestic partners and dependents access to a complete dental plan for a low monthly premium, including preventive and basic services.
Vision insurance
ZS offers vision insurance as part of the ZS medical plan.
Health insurance
ZS offers comprehensive medical insurance to employees, spouses/domestic partners and dependents for a low monthly premium.
Life insurance
ZS covers the cost of basic insurance at 100%.
Wellness programs
All ZSers are invited to join Healthy Minds @ ZS, an employee resource group that prioritizes mental health for all. ZS also offers perks such as discounted fitness classes through local gyms.
Mental health benefits
ZS offer mental health benefits through medical insurance and has partnered with Workplace Options to support ZSers and their immediate family members/dependents with in-the-moment support.
Transgender health care benefits
Financial & Retirement
401(K)
ZS helps our people prepare for their future with 401(k) retirement savings.
401(K) matching
ZS offers 3% matching.
Performance bonus
At ZS, year-end bonuses are paid out before the end of December. Bonuses are determined by company and personal performance, weighted heavily towards your own efforts.
Charitable contribution matching
ZS matches employee donations and/or volunteer time, up to an annual maximum of $2,000 USD.
Child Care & Parental Leave Benefits
Childcare benefits
ZS provides access to back-up care for children, adult, elder family members and pets during a lapse or breakdown in normal care arrangements at a significantly reduced rate, up to 10 times per year.
Generous parental leave
The Family Leave Program offers 10 weeks of paid time off for the birth or adoption of a child or the serious health condition of a family member. 
Family medical leave
The Family Leave Program offers 10 weeks of paid time off for the birth or adoption of a child or the serious health condition of a family member.
Return-to-work program post parental leave
Company sponsored family events
ZS offers many company sponsored events, both inside and outside of the office, including holiday parties, bring your child to work day, and admission to sporting events and amusement parks.
Fertility benefits
ZS covers medically required infertility services, as well as egg retrieval cycles, cryopreservation and egg freezing.
Vacation & Time Off Benefits
Generous PTO
ZSs receive three weeks of paid time off per year. Principal and manager level roles start with four weeks of paid time off.
Paid volunteer time
ZSers have the opportunity to participate in our global day of service, ZS Cares Day, as well as many volunteer and pro-bono projects throughout the year.
Paid holidays
Paid sick days
ZS offers up to one week of paid sick leave annually, in addition to regular PTO.
Flexible time off
Floating holidays
Bereavement leave benefits
Office Perks
Commuter benefits
ZS offers pre-tax commuter benefits to all employees.
Company-sponsored outings
ZS offers many company events, including annual holiday parties, summer outings and other events.
Free snacks and drinks
ZS offices have stocked kitchens with drinks and snacks.
Some meals provided
Company-sponsored happy hours
Join ZS teams for happy hours, such as a meet and greet with a local chapter of a ZSer-led resource group or office-wide beverage cart.
Recreational clubs
Join one of our many ZSer-led groups, including sports leagues, book clubs and more.
Relocation assistance
ZS provides relocation assistance on an as-needed basis. ZSers can work with the ZS mobility team and their HR lead on their specific circumstances.
Professional Development Benefits
Job training & conferences
ZS offers dedicated learning and training resources available from day one, enabling ZSers to gain skills, capabilities and knowledge relevant to their professional growth.
Tuition reimbursement
ZSers with at least 36 months of tenure may seek ZS support for advanced studies. ZS also partners with SoFi for student loan refinancing.
Lunch and learns
ZS business groups, Inclusion and Diversity Groups, third-party subject matter experts and nonprofits organizations frequently hold Lunch and Learns for ZSers to attend in-office or virtually.
Promote from within
Mentorship program
At ZS, you’ll receive guidance from various mentors, including your Professional Development (PD) Coach, Project Mentor and Buddy.
Continuing education available during work hours
Online course subscriptions available
Customized development tracks
Paid industry certifications
Personal development training

Additional Perks + Benefits

In addition to these benefits, ZS also offers: travel assistance insurance, SoFi student loan refinancing options, Milk Stork breast milk delivery services for working mothers, PerkSpot corporate discounts, and many options for professional development, networking and learning and development.

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