Director, Product Marketing Management

TITLE: Director, Product Marketing

DEPARTMENT: Product 

REPORTING TO: VP, Product Marketing 

OFFICE LOCATION: New York, NY OR London, UK

ROLE TYPE: Hybrid, Full-time 

IPC is a global fintech company that puts people at the center of innovation. With a strong global footprint, we empower financial institutions and capital markets with advanced cloud-based trading communications and managed connectivity solutions. 

Through our portfolio of communications and connectivity solutions, we focus on solving business challenges and adapting to regulatory changes in the fast-paced global financial markets. This enables our clients to maintain consistent market access, a strong competitive advantage, and enhanced operational efficiency. 

Join a team that is dedicated to delivering groundbreaking products and making a significant impact on our clients' success. 

www.IPC.com  

Overview of the Team  

You’ll translate portfolio strategy into market impact—owning positioning, pricing & packaging recommendations, launches, and enablement. You’ll directly manage a Product Marketing Manager, establishing operating rhythms and standards. You will partner closely with Product, Sales, Marketing, Customer Success, and Partnerships to drive revenue, adoption, and expansion. 

Role Overview: 

You are the execution engine and people leader for Product Marketing. You’ll translate portfolio strategy into clear positioning, pricing & packaging recommendations, launch plans, and enablement that improve win rates, accelerate deal velocity, and drive adoption/expansion. You’ll build operating cadences, coach PMMs, and ensure IPC shows up with a differentiated narrative in every market we serve. 

Key Responsibilities 

• Manage and coach Product Marketing Manager; set goals, feedback cadences, and quality bars.
• Establish repeatable GTM processes (readiness gates, launch tiers, retros) and uphold operational rigor across regions.  
• Own positioning/messaging for key products, solutions, and personas; ensure crisp value articulation across the funnel.
• Build and maintain value frameworks, ICPs, buyer personas, and narrative architecture with the VP.  
• Develop engagement and operational model for the Voice of the Customer program to include a Product Advisory Council and other trader engagement initiatives to understand and objectively articulate the needs of the customer.
• Translate portfolio pricing & packaging strategy into market-ready offers, bundles, and guidance; partner with Product, Finance, and Sales to operationalize changes.  
• Lead tiered launches for products/features: define goals, success metrics, cross-functional plans, and post-launch optimization.
• Drive adoption and expansion programs with Customer Success and Partnerships.  
• Stand up a pragmatic insights engine (market sizing, trends, win/loss, competitive plays) and translate insights into roadmap input and field plays.  
• Equip global Sales/channel teams with playbooks, battlecards, demos, and training; measure content utilization and impact on win rates and sales cycle time.  
• Support thought leadership, case studies, and analyst interactions; cultivate customer references that reinforce our narrative 

How You Will Make an Impact:  

• Launch predictably: every Tier-1/Tier-2 launch hits readiness criteria, pipeline goals, and adoption targets.
• Elevate win rates and deal velocity through persona-led messaging and sharp enablement.
• Improve attach/expansion via pricing/packaging updates and lifecycle programs.
• Feed the roadmap with structured market, customer, and competitive insight.
• Predictable, well-orchestrated launches that meet pipeline and adoption targets.
• Improved win rates and faster deal cycles through targeted enablement.
• Measurable attach/expansion from pricing/packaging and lifecycle programs.
• A high-performing PMM (and future team) operating with clear standards and impact. 

Essential Skills and Experience to be Successful in this Role: 

• 8–10+ years in B2B Product Marketing (SaaS/fintech or enterprise tech) with 3+ years leading PMMs/teams.
• Track record shipping high-impact launches and driving measurable sales enablement outcomes.
• Experience operationalizing pricing/packaging and commercialization motions.
• Strong storytelling, writing, and executive-level communication skills; comfortable with technical content.
• Data fluency and proficiency with CRM/marketing automation and BI tools.
• Bachelor’s degree required 

Desired Skills and Experience: 

• Familiarity with capital-markets workflows and regulatory environments (e.g., MiFID II/ESMA, FINRA, FCA).
• Category design, analyst relations, and ABM experience; comfort presenting to C-suite/Board.
• Exposure to PLG/PQA signals; enablement platforms (e.g., Highspot/Seismic) and stacks (Salesforce, CPQ/CLM, Marketo/Eloqua).
• MBA or related advanced degree is a plus. 

What’s in It for You?  
 At IPC, your compensation is only part of the package. We are committed to investing in a range of programs and initiatives to improve the overall experience of our employees. In addition to a collaborative, high-performing team environment, we’re pleased to offer benefits including:    

• Competitive Base Salaries 
• Medical, Dental and Vision
• 100% Employer Paid Short/Long Term Disability, AD&D and Life Insurance Coverage  
• Limited & HealthCare Flexible Spending Accounts
• Dependent Care Flexible Spending Account
• Health Savings Accounts with Employer Contributions
• Pet Insurance
• Legal Insurance
• Critical Illness, Hospital Indemnity and Accident Coverage
• Commuter Benefits
• Medicare Services Education program
• Financial Wellness Account Fiduciary and Training
• Identity Theft Insurance  
• 401(k) and Roth plan with matching contributions  
• Flexible PTO, Sick Pay and Public Holidays   
• Additional Time off for Charity Work and Volunteering   
• Tuition Reimbursement   
• Certification Bonus Program  
• Access to “IPC University” our Internal E-Learning Platform   
• Structured Onboarding Training and Peer Mentor Support  
• Parental Leave Policy
• Free Mental Health Wellness Programs, Tools, Coaching and Free therapy sessions
• Employee Referral Scheme 

Further information about your benefits will be provided during your onboarding process. 

Additional Information: 

At IPC, we believe that hybrid working creates an inclusive, flexible environment where employees can perform at their best, and teams can collaborate, innovate, and celebrate successes together. We spend around 60% of our time in the office and around 40% of our time working remotely. Some employees may be required to work from the office or client sites more than 60% of the time, if required by their role and/or client needs.  

Your precise work schedule will be determined by you and your Line Manager before commencement of employment with IPC. 

You can explore more about our culture, offerings and commitment on www.ipc.com/careers/ and www.ipc.com/about-us/about-ipc/. 

IPC’s Work Culture: 

The IPC work culture is one that fosters inclusion, prioritizes innovation, and maximizes potential. We are a global ecosystem, full of diverse people that together made IPC what it is today.  

Our strength as an organization is the sum of our different backgrounds, perspectives, skills and geographies; supported by an ironclad commitment to constructive dialogue and open-mindedness.  

We live and breathe our commitment to innovation by embracing bold ideas, seizing new opportunities and striving for excellence. Our people have continued to deliver ground-breaking solutions to our clients for over 50 years.