Director of Sales and Marketing

Job Description:

Job title

Director of Sales and Marketing

Reports to

General Manager

Location: Olds, Alberta or remote working available

Job purpose

The Director of Sales & Marketing is responsible for leading ProAll's commercial strategy, driving sustainable revenue growth, profitability, market share expansion, and customer retention. This position provides leadership to the Sales and Marketing teams and is accountable for developing and executing strategic growth initiatives, strengthening dealer and distribution networks, expanding into new markets, and ensuring alignment between commercial activities and corporate objectives. 

Duties and responsibilities

• Develop and execute annual and multi-year commercial growth strategies aligned with company objectives. 
• Drive revenue growth, market share expansion, and profitability across all assigned territories. 
• Provide strong leadership and coaching to develop a high-performing commercial organization. 
• Establish challenging yet achievable sales objectives for direct sales personnel and distribution partners while ensuring business continuity. 
• Develop and execute improvement plans for underperforming regions with a focus on sustainable growth and profitability. 
• Oversee branding, marketing, lead generation, trade shows and customer engagement initiatives. 
• Ensure CRM utilization, pipeline management, and forecasting accuracy across the organization. 
• Lead the development of sales targets, budgets and forecasts. 
• Partner with Product Development, Engineering and Operations to influence product roadmaps based on market feedback. 
• Continuously monitor competitor activity, pricing trends and market developments. 
• Participate and lead an effective S&OP process supporting operational planning and profitability. 
• Develop dealer and distribution networks and strengthen customer relationships. 
• Lead recruitment, coaching, succession planning and talent development. 
• Ensure compliance with company safety policies and procedures. 
• Perform other duties as assigned. 
• Ensure all TMs are following all safety rules and best practices.
• Actively participate and maintain positive team environment.
• Perform all other duties as assigned and light duty tasks when assigned

Qualifications

• Minimum 10 years leadership experience in sales, marketing or commercial leadership. 
• Demonstrated success leading multi-regional or international sales organizations. 
• Strong financial acumen including forecasting, budgeting, pricing strategy and P&L management. 
• Experience managing dealer and distribution networks within capital equipment industries. 
• Excellent communication, presentation and leadership skills. 

Working conditions

• This is a hybrid remote position working a minimum of 40 hours per week.
  • Full time position generally between the hours of 7:00am – 5:00pm
  • Hours may vary as required
• Significant international travel required
• Frequent customer interactions and interruptions

Physical requirements

• Walking on cement floors
• Periods of sitting at a desk and working on a computer

• May stand for long periods of time
• Ground and air travel for varying amounts of time

Metrics

• Meet or exceed duties, responsibilities and qualifications.

Safety

• Support and adhere to all company health and safety policies, programs and procedures.
• Communicate and promote health and safety awareness to all employees
• Ensure all OH&S legislative requirements are being met and up to date best practices are being used

Direct reports

• Regional Sales Managers
• Sales Coordinator
• Marketing Department

Compensation Range for Colorado Locations:

If you are interested in an open position but feel you may not meet all the listed qualifications, we still encourage you to apply.

About Terex:

Terex Corporation is a global leader in specialized equipment solutions, serving essential sectors such as emergency services, waste and recycling, utilities, and construction. Our diversified portfolio positions us in resilient, high-demand markets with strong long-term growth potential.

We design and manufacture advanced specialty vehicles—including fire, ambulance, and recreational vehicles—alongside waste collection vehicles, materials processing machinery, mobile elevating work platforms, and equipment for the electric utility industry. Through our global dealer, parts and service network and true value-creating digital solutions, we deliver best-in-class lifecycle support, helping customers maximize return on investment.

With a strong manufacturing footprint in the United States and operations across Europe, India, and Asia Pacific, Terex combines global reach with local expertise to capture opportunities worldwide. Our strategy is clear: exceed customer expectations, invest in innovation, leverage our diversified portfolio, and deliver consistent, profitable growth for our shareholders.

For more information, please visit www.terex.com.

Additional Information:

We are passionate about producing equipment that helps improve the lives of people around the world and providing our team members with a rewarding career and the opportunity to make an impact.  We are committed to recruiting, engaging, developing, and retaining team members at all levels of our global workforce.  Our culture is defined by our Terex Way Values – Integrity, Respect, Improvement, Servant Leadership, Courage, and Citizenship.  Our values are the driving force behind our commitment to maintain an inclusive, supportive, non-discriminatory, and safe workplace for all team members.  To that end, we are committed to actively foster a culture where every team member feels valued, listened to, and appreciated. We are committed to being fair and impartial in our decisions. As an Equal Opportunity Employer, employment decisions are made without regard to race, color, religion, national origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law. If you are a qualified individual with a disability, including disabled veterans, you may request a reasonable accommodation if you are unable or limited in your ability to access job openings or apply for a job on this site as a result of your disability.  You can request reasonable accommodations by contacting the recruiting department (person or department) at [email protected].

The Company offers competitive salaries, advancement opportunities, and a full range of benefits, including paid vacation, 401(k), medical, dental, and vision.