Leads field-focused sales enablement through coaching, market visits, technology and CRM adoption, analytics, and scalable learning frameworks. Partners with sales, marketing, and enablement stakeholders to improve execution, develop talent, roll out programs, track KPIs, and report performance insights. The role requires extensive regional travel, cross-functional influence, and hands-on support for foodservice sales teams and distributor relationships.
BROAD FUNCTION AND SCOPE OF POSITION:
The Director of Sales Development & Activation is a non-managerial, field-focused enablement role designed to strengthen regional sales performance through hands-on coaching, technology integration, and scalable learning frameworks. This position drives adoption of core sales technologies (CRM, NXT, and analytics platforms) and new marketing toolkits by embedding them into everyday sales execution. Through structured market visits, targeted coaching, and collaboration with Market Managers, the role elevates sales consistency, accelerates existing and new-hire readiness, and cultivates a data-driven, insight-based selling culture. The Director serves as a connector between Sales, Marketing, and Sales Enablement, ensuring field teams are equipped, engaged, and aligned with company initiatives while capturing measurable outcomes to inform future scalability.
PRINCIPAL RESPONSIBILITIES:
Sales Execution, Enablement & Field Performance
Marketing & Sales Enablement Collaboration
COMPETENCIES:
EDUCATION, EXPERIENCE, KNOWLEDGE, SKILLS, AND ABILITIES:
Physical Requirements AND Working Conditions:
The Director of Sales Development & Activation is a non-managerial, field-focused enablement role designed to strengthen regional sales performance through hands-on coaching, technology integration, and scalable learning frameworks. This position drives adoption of core sales technologies (CRM, NXT, and analytics platforms) and new marketing toolkits by embedding them into everyday sales execution. Through structured market visits, targeted coaching, and collaboration with Market Managers, the role elevates sales consistency, accelerates existing and new-hire readiness, and cultivates a data-driven, insight-based selling culture. The Director serves as a connector between Sales, Marketing, and Sales Enablement, ensuring field teams are equipped, engaged, and aligned with company initiatives while capturing measurable outcomes to inform future scalability.
PRINCIPAL RESPONSIBILITIES:
Sales Execution, Enablement & Field Performance
- Partner with Regional and Market Managers to drive consistent execution of company, client, and customer standards while reinforcing accountability for sales planning, execution, and technology initiatives.
- Conduct structured ride‑alongs and live coaching focused on call planning, objection handling, upselling, and follow‑through to strengthen executional consistency.
- Develop post‑onboarding sales talent through advanced skill clinics, application labs, and individualized coaching plans in collaboration with Market Managers.
- Build scalable best‑practice frameworks for distributor reviews, sales meetings, and operator planning sessions that can be replicated across regions.
- Lead technology and marketing enablement tools in the field by facilitating adoption of CRM, NXT (including AI applications), and new marketing toolkits through live demonstrations, application training, and coaching reinforcement.
- Embed CRM and technology tools into daily workflows by establishing clear usage standards, measuring engagement, and partnering with Market Managers to model and reinforce best practices.
- Reinforce CRM hygiene and reporting accuracy to ensure post‑call data integrity and actionable analytics.
- Capture field insights and publish concise reports outlining trends, opportunities, and executional gaps.
- Define, track, and report key performance indicators related to sales execution, technology adoption, and client initiatives.
- Maintain coaching trackers, adoption metrics, and performance dashboards to provide visibility for leadership.
Marketing & Sales Enablement Collaboration
- Partner with Corporate Marketing and Sales Enablement teams to co‑develop field‑ready materials, including playbooks, job aids, and digital assets aligned with campaigns, client priorities, and CRM definitions.
- Lead program rollouts both in person and virtually, piloting initiatives, measuring effectiveness, refining content, and driving adoption through field feedback loops.
- Facilitate regional debriefs with key stakeholders—including Region Presidents, Market Managers, and Segment Leads—mid‑trimester and post‑trimester to align on progress, results, and support needs.
- Maintain consistent communication cadence with executive stakeholders through structured updates and reporting.
- Manage regional travel schedules, expenses, and logistics to support efficient field engagement and program execution.
- Ensure efficient scheduling and coordination of field activities to maximize time, impact, and resource utilization.
COMPETENCIES:
- Collaboration & Influence: Highly efficient with time and territory management to maximize productivity
- Data – Driven Decision Making: Resilient and skilled in communicating and leveraging sales data analytics and operator insights into the sales planning process
- Coaching: Sales teams during market visits and operator planning sessions
- Change Leadership and Agility: This position will lead through change and fostering a culture of adaptability (e.g., embracing new technologies and sales methodologies)
EDUCATION, EXPERIENCE, KNOWLEDGE, SKILLS, AND ABILITIES:
- Bachelor’s degree preferred, with 5+ years of success in foodservice sales, manufacturer representation, or distributor management.
- Experience working with key foodservice distributors, manufacturers, and CMC/GPO accounts preferred.
- Proven ability to coach, train, and influence field sales teams through structured development, market visits, and skill reinforcement.
- Demonstrated success in delivering and driving technology and CRM adoption—skilled at integrating CRM, analytics tools, and digital selling platforms into daily field execution.
- Strong understanding of marketing enablement—able to translate marketing assets, campaigns, and data insights into actionable field selling activities.
- Proficient in data-driven decision-making, using tools such as CRM reporting, Power BI, and other analytics dashboards to track performance and adoption trends.
- Skilled at cross-functional collaboration with Marketing, Sales Enablement, and HR to align regional training needs and client priorities.
- Exceptional verbal, written, and interpersonal communication skills, with the ability to motivate, influence, and gain alignment across multiple stakeholder levels.
- Highly organized and process-driven; adept at trimester planning, KPI tracking, and delivering measurable results through repeatable frameworks.
- Comfortable working both independently and collaboratively in a fast-paced, multi-market environment, balancing fieldwork and strategic planning.
- Proficient with Microsoft 365 (Excel, Word, Teams, SharePoint) and CRM systems; familiarity with learning management systems and virtual training platforms preferred.
- Up to 70% of overnight travel in assigned territory is required.
- Must have a valid driver’s license and reliable transportation; travel required within assigned regional markets
Physical Requirements AND Working Conditions:
- Candidate must be able to perform the essential functions of the job.
- Work may be performed in an office, warehouse or restaurant environment.
- Stand for extended periods of time, walk, bend, stoop, or climb.
- May have possible exposure to dust and may require the ability to lift and/or push up to 50 pounds.
- Flexible work hours to accommodate demands of position (some weekends included).
- Requires travel up to 70% of the time within territory and overnights may be required.
Similar Jobs
Cloud • Software
Supports enterprise technical sales for Cisco ThousandEyes by prospecting, delivering demonstrations, guiding trials, architecting deployments, and presenting to decision-makers. Builds trusted customer relationships, collaborates with sales, marketing, product, engineering, and customer success, and contributes to events, technical content, solution feedback, and beta programs. Requires strong application and network infrastructure expertise, protocol knowledge, enterprise selling experience, and technical presentation skills.
Top Skills:
Apple Operating SystemsBgpCisco ThousandeyesDnsHTTPJavaScriptLinuxMicrosoft Operating SystemsPerlPythonTcp/IpUnified Communications Technologies
Enterprise Web • Fintech • Payments • Software • Financial Services
The Director of Sales will independently manage complex enterprise sales for Narmi One, targeting community and regional financial institutions. Responsibilities include prospecting, pipeline development, discovery, demonstrations, business case creation, procurement, legal due diligence, proposal development, quota attainment, new customer acquisition, and expansion sales. The role requires strong financial-institution relationships, consultative selling, complex deal negotiation, cross-functional collaboration, and travel of 25–40%.
Top Skills:
Account OpeningAi-Powered Fraud PreventionDigital BankingLendingNarmi OneNarmi PlatformReal-Time Payments
Enterprise Web • Fintech • Payments • Software • Financial Services
The Growth Executive sells Narmi One, a digital banking SaaS platform, to community banks and credit unions. Responsibilities include building executive relationships, generating outbound opportunities, managing the full enterprise sales cycle, negotiating and closing six-figure ARR contracts, collaborating with marketing and cross-functional deal teams, maintaining CRM data, and driving upsell initiatives. The role requires consultative selling, complex solution expertise, financial-institution relationships, and consistent quota performance.
Top Skills:
Ai-Powered Fraud PreventionCRMEnterprise Saas
What you need to know about the NYC Tech Scene
As the undisputed financial capital of the world, New York City is an epicenter of startup funding activity. The city has a thriving fintech scene and is a major player in verticals ranging from AI to biotech, cybersecurity and digital media. It also has universities like NYU, Columbia and Cornell Tech attracting students and researchers from across the globe, providing the ecosystem with a constant influx of world-class talent. And its East Coast location and three international airports make it a perfect spot for European companies establishing a foothold in the United States.
Key Facts About NYC Tech
- Number of Tech Workers: 549,200; 6% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Capgemini, Bloomberg, IBM, Spotify
- Key Industries: Artificial intelligence, Fintech
- Funding Landscape: $25.5 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Greycroft, Thrive Capital, Union Square Ventures, FirstMark Capital, Tiger Global Management, Tribeca Venture Partners, Insight Partners, Two Sigma Ventures
- Research Centers and Universities: Columbia University, New York University, Fordham University, CUNY, AI Now Institute, Flatiron Institute, C.N. Yang Institute for Theoretical Physics, NASA Space Radiation Laboratory
