Director, Sales Enablement

$130,000 - $165,000 + VIP Bonus
Vertafore is a leading technology company whose innovative software solution are advancing the insurance industry. Our suite of products provides solutions to our customers that help them better manage their business, boost their productivity and efficiencies, and lower costs while strengthening relationships.
Our mission is to move InsurTech forward by putting people at the heart of the industry. We are leading the way with product innovation, technology partnerships, and focusing on customer success.
Our fast-paced and collaborative environment inspires us to create, think, and challenge each other in ways that make our solutions and our teams better.
We are headquartered in Denver, Colorado, with offices across the U.S., Canada, and India.
JOB DESCRIPTION
The Director of Sales Enablement is responsible for building and scaling enablement programs that measurably improve seller productivity, pipeline conversion, and revenue growth. This leader owns the strategy, development, and execution of repeatable enablement programs across onboarding, product launches, messaging, sales methodology, and ongoing performance improvement.
This role requires a seasoned business leader with proven people management experience and exceptional communication, facilitation, and influence skills. The Director of Sales Enablement brings deep expertise in sales enablement strategy and execution and is adept at aligning stakeholders, mediating priorities, and driving clarity across complex initiatives.
Serving as a strategic connector between Sales, Marketing, Product, and Revenue Operations, this role ensures go-to-market strategy, product value, and buyer insights are translated into clear, actionable, and consistently adopted sales motions that scale across the organization.
Core Requirements and Responsibilities: • Design scalable, repeatable enablement programs across onboarding, product launches, messaging, sales plays, and skill development.• Establish clear enablement operating rhythms, governance, and prioritization frameworks to ensure focus and consistency.• Drive adoption of core sales methodology and value-based selling practices to improve win rates, deal quality, and forecast accuracy.• Partner closely with Marketing to align positioning, messaging, personas, competitive intelligence, and campaign priorities into sales-ready assets.• Collaborate with Product and Product Marketing to operationalize product strategy, launches, and roadmap updates into enablement plans that sellers can execute confidently.• Serve as a trusted advisor to Sales, Marketing, Product, and Revenue Operations leaders, translating strategy into execution.• Lead cross-functional working sessions to ensure enablement programs reflect buyer needs, product differentiation, and market realities.• Oversee the development and lifecycle management of enablement assets including playbooks, talk tracks, battle cards, presentations, training modules, and certifications.• Ensure all enablement content is packaged, centralized, and easy to consume, driving consistent usage across sales teams.• Own the enablement technology ecosystem and content distribution processes to support scale and efficiency.• Champion modern learning approaches, including multimedia, role-based learning paths, and continuous reinforcement.• Partner with Sales Leadership and Revenue Operations to identify performance gaps and prioritize enablement interventions.• Define, track, and analyze enablement KPIs to measure impact on ramp time, productivity, pipeline growth, and revenue outcomes.• Lead, coach, and develop a team of enablement professionals, fostering a culture of accountability, collaboration, and continuous improvement.• Other duties as assigned
Knowledge, Skills and Abilities:

• Proven ability to build scalable enablement programs that drive measurable business outcomes.
• Strong cross-functional leadership skills with demonstrated success partnering with Marketing, Product, Sales, and Operations.
• Deep understanding of B2B sales processes, buyer journeys, and value-based selling methodologies.
• Exceptional communication and storytelling skills, with the ability to translate complex ideas into clear sales guidance.
• Strategic thinker with strong execution discipline and project management capability.
• Data-driven mindset with experience defining and using metrics to guide decisions.
• Ability to influence without authority and navigate complex organizational dynamics.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field; Master's degree preferred.
• 7+ years of proven experience in a senior sales enablement role with a focus on strategy and execution.
• 3+ years of people management experience, including building and scaling teams.
• Demonstrated experience partnering with Product and Marketing organizations on GTM execution.
• Strong grasp of enterprise B2B selling dynamics, sales methodologies, and enablement best practices.
• Experience leveraging CRM and enablement platforms (e.g., Salesforce, content management, learning tools).

Additional Requirements and Details:• Travel required up to 10% of the time.• Ability to work remote with a stable internet connection on an as needed basis• Located and working from an office location (when required)• Occasional lifting and/or moving up to 10 pounds.• Frequent repetitive hand and arm movements required to operate a computer.• Specific vision abilities required by this job include close vision (working on a computer, etc.).• Frequent sitting and/or standing.
Is this role not an exact fit for you? Keep an eye on our Careers Page for other positions!
Vertafore is a drug free workplace and conducts preemployment drug and background screenings .
The selected candidate must be legally authorized to work in the United States.
The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all the job responsibilities, duties, skill, or working conditions. In addition, this document does not create an employment contract, implied or otherwise, other than an "at will" relationship.
Vertafore strongly supports equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, sexual orientation, genetic information, or any other characteristic protected by state or federal law.
We do not accept resumes from agencies, headhunters, or other suppliers who have not signed a formal agreement with us.
Vertafore is a Flexible First working environment which allows team members to work from home as often as you'd like, while using our offices as a place for collaboration, community, and teambuilding. There are times you may be asked to come into an office and/or travel for specific meetings for a specific business purpose and this varies by job responsibilities.
Why Vertafore is the place for you: *Canada Only

• The opportunity to work in a space where modern technology meets a stable and vital industry
• Medical, vision & dental plans
• Life, AD&D
• Short Term and Long Term Disability
• Pension Plan & Employer Match
• Maternity, Paternity and Parental Leave
• Employee and Family Assistance Program (EFAP)
• Education Assistance
• Additional programs - Employee Referral and Internal Recognition

Why Vertafore is the place for you: *US Only

• The opportunity to work in a space where modern technology meets a stable and vital industry
• We have a Flexible First work environment! Our North America team members use our offices for collaboration, community and team-building, with members asked to sometimes come into an office and/or travel depending on job responsibilities. Other times, our teams work from home or a similar environment.
• Medical, vision & dental plans
  • PPO & high-deductible options
• Health Savings Account & Flexible Spending Accounts Options:
  • Health Care FSA
  • Dental & Vision FSA
  • Dependent Care FSA
  • Commuter FSA
• Life, AD&D (Basic & Supplemental), and Disability
• 401(k) Retirement Savings Plain & Employer Match
• Supplemental Plans - Pet insurance, Hospital Indemnity, and Accident Insurance
• Parental Leave & Adoption Assistance
• Employee Assistance Program (EAP)
• Education & Legal Assistance
• Additional programs - Tuition Reimbursement, Employee Referral, Internal Recognition, and Wellness
• Commuter Benefits (Denver)

The selected candidate must be legally authorized to work in the United States.
The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all the job responsibilities, duties, skill, or working conditions. In addition, this document does not create an employment contract, implied or otherwise, other than an "at will" relationship.
Vertafore strongly supports equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, sexual orientation, genetic information, or any other characteristic protected by state or federal law.
The Professional Services (PS) and Customer Success (CX) bonus plans are a quarterly monetary bonus plan based upon individual and practice performance against specific business metrics. Eligibility is determined by several factors including: start date, good standing in the company, and actives status at time of payout.
The Vertafore Incentive Plan (VIP) is an annual monetary bonus for eligible employees based on both individual and company performance. Eligibility is determined by several factors including: start date, good standing in the company, and actives status at time of payout.
Commission plans are tailored to each sales role but common components include quota, MBO's and ABPMs. Salespeople receive their formal compensation plan within 30 days of hire.
Vertafore is a drug free workplace and conducts preemployment drug and background screenings.
We do not accept resumes from agencies, headhunters or other suppliers who have not signed a formal agreement with us.
We want to make sure our recruiting process is accessible for everyone. if you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact [email protected]
Just a note, this contact information is for accommodation requests only.