Director of Sales Readiness

Credit Acceptance is proud to be an award-winning company recognized both locally and nationally across multiple workplace categories. Our world-class culture is shaped by dedicated team members who are driven to succeed as professionals individually and together as a team. Backed by a strong product, exceptional people, and a stable financial foundation, we’ve grown into a leading provider of used and new car financing across the country.
Our Support teams work with multiple departments in a dynamic environment that promotes flexibility and autonomy, while offering the opportunity to collaborate with a diverse group of professionals. We work to comply with our company standards, exceed customer expectations, and drive our Great Place to Work culture. We deliver high-quality services aligned to business needs, driving innovative improvements that support our company strategy and modern operating principles.

The Director of Sales Readiness is responsible for developing and leading the programs, resources, and operating practices that prepare Sales teams to effectively execute business priorities and achieve performance objectives.
Reporting to the Managing Director of Sales Enablement, this role leads a team responsible for Sales coaching, field readiness, enablement content, field engagement initiatives, and program execution. The Director partners closely with Sales Leadership, Sales Enablement, Marketing, Product, Training & Development, and other cross-functional stakeholders to ensure sellers have the knowledge, skills, tools, and support needed to execute go-to-market priorities, reinforce Sales best practices, and drive consistent performance.
The Director of Sales Readiness plays a critical role in improving Sales capability by translating business priorities into scalable readiness programs that support adoption, productivity, field execution, and measurable business impact.

 

Outcomes and Activities:

• This position will work from home; occasional planned travel to our Southfield, Michigan office may be required.  However, this position is permitted to work at our Southfield, Michigan office if requested by the team member.

Sales Readiness Strategy and Execution

• Develop and execute the Sales Readiness strategy in alignment with organizational priorities, Sales objectives, and business needs.
• Translate Sales priorities, go-to-market initiatives, product launches, and process changes into clear readiness plans and field execution support.
• Ensure Sales teams are prepared to execute strategic initiatives, new tools, updated processes, and Sales best practices.
• Establish scalable readiness programs that reinforce learning and support consistent execution across the Sales organization.
• Identify opportunities to improve seller productivity, field execution, and overall Sales performance.

Sales Coaching, Development, and Field Readiness

• Lead a team responsible for ongoing Sales coaching, field readiness, and Sales development.
• Partner with Sales Leadership to identify capability gaps, execution challenges, and opportunities to improve Sales performance.
• Develop readiness programs that strengthen seller knowledge, skills, confidence, and execution discipline.
• Reinforce consistent Sales expectations, methodologies, messaging, and best practices across the field.
• Support Sales leaders with resources and guidance that help them coach their teams and drive adoption of key priorities.
• Ensure readiness programs are practical, field-relevant, and aligned to the needs of Sales leaders and sellers.

Enablement Content and Resource Development

• Oversee the development and ongoing management of enablement content and resources that support Sales execution.
• Ensure sellers have access to relevant, actionable, and easy-to-use resources, including playbooks, messaging frameworks, Sales process guidance, and best practices.
• Partner with cross-functional teams to translate business strategies, product updates, and process changes into clear field-facing materials.
• Maintain content quality, consistency, and alignment with Sales priorities and company standards.
• Evaluate content usage and feedback to improve the quality and impact of Sales resources.

Field Engagement and Program Execution

• Oversee field engagement programs that support Sales objectives, strengthen partnerships, and reinforce business priorities.
• Support select dealer-facing events, experiences, and field initiatives designed to improve Sales execution and relationship-building.
• Ensure readiness and engagement programs are executed consistently and deliver practical value to Sales teams.
• Partner with Sales leaders to understand field needs, gather feedback, and improve program relevance.
• Coordinate across internal stakeholders to ensure programs are aligned, well-communicated, and effectively implemented.

Organizational Health and Sales Readiness Effectiveness

Continuously evaluate and improve the Sales Readiness function using the company’s Organizational Health framework, including:

• Right People: Ensure the right team members are in the right roles and are performing at the expected level.
• Right Number: Assess team capacity, workload, and resource allocation to support Sales Readiness priorities and business needs.
• Organizational Design: Ensure work is structured effectively to support Sales priorities, field readiness, program execution, and scalable enablement.
• Clear Expectations: Confirm team members understand priorities, deliverables, role expectations, success measures, and execution standards.
• Training and Development: Ensure the Sales Readiness team has the skills, knowledge, and tools needed to support Sales leaders and sellers effectively.
• Performance Management: Provide timely, direct, and consistent feedback; address performance gaps with clear action plans.
• Measurement: Use relevant metrics, feedback, and business insights to monitor readiness effectiveness, adoption, program impact, and team performance.
• Incentives and Recognition: Support recognition practices that motivate performance, reinforce desired behaviors, and celebrate impact across the Sales Readiness team.
• Right Environment: Build trust, engagement, communication, collaboration, and alignment within the Sales Readiness team and with key partners.
• Tools and Processes: Identify opportunities to improve enablement tools, content management, processes, reporting, and readiness execution.

Leadership and Talent Development

• Lead, develop, and coach a high-performing Sales Readiness team.
• Set clear expectations for team priorities, deliverables, execution standards, and performance outcomes.
• Build team capability in coaching, facilitation, content development, program execution, stakeholder management, and business partnership.
• Create a culture of ownership, accountability, collaboration, and continuous improvement.
• Provide timely feedback and ensure team members are positioned to effectively support the Sales organization.

Cross-Functional Partnership and Change Leadership

• Build strong partnerships across Sales, Sales Enablement, Marketing, Product, Training & Development, People, and other key stakeholders.
• Serve as a trusted partner to Sales leaders by helping translate business needs into readiness strategies and execution support.
• Support the adoption of new tools, processes, programs, and strategic initiatives across the Sales organization.
• Communicate change clearly and effectively, helping Sales teams understand the reason for the change, expected outcomes, and their role in execution.
• Provide field feedback to improve programs, processes, content, technology, and overall Sales effectiveness.
• Balance immediate field readiness needs with long-term Sales capability development.

Measurement and Continuous Improvement

• Establish success measures for readiness programs, content, field engagement initiatives, and adoption efforts.
• Monitor program performance using data, feedback, participation, adoption, and business impact indicators.
• Identify trends, gaps, and opportunities to improve seller readiness and execution.
• Partners with Sales Leadership and cross-functional teams to evaluate whether readiness efforts are driving intended outcomes.
• Continuously improve programs and resources to increase effectiveness, scalability, and measurable business value.

Requirements:

• Bachelor’s degree or equivalent relevant experience.
• 8 years of experience in Sales Enablement, Sales Readiness, Sales Leadership, Learning & Development, Sales Effectiveness, or related disciplines.
• 3 years of people leadership experience.
• Experience supporting large, distributed Sales organizations.
• Demonstrated success developing and implementing enablement or readiness programs that drive measurable business results.
• Strong understanding of Sales execution, Sales methodologies, coaching practices, field readiness, and adoption strategies.
• Experience in creating and scaling enablement content, readiness programs, playbooks, training resources, and field-facing tools.
• Ability to translate business priorities into practical programs, resources, and execution plans for Sales teams.
• Strong communication, facilitation, influence, and stakeholder management skills.
• Strong analytical, organizational, and program management capabilities.
• Ability to use data, feedback, and business insights to evaluate effectiveness and drive continuous improvement.
• Proven ability to lead in a fast-paced, evolving business environment.
• Ability to build trust, strengthen partnerships, and influence leaders and teams across the organization.

Preferred:

• Experience supporting complex B2B sales organizations.
• Background in Sales Enablement, Revenue Enablement, Sales Effectiveness, Sales Readiness, or Sales Leadership functions.
• Experience supporting organizational change, sales transformation, go-to-market execution, or large-scale adoption initiatives.
• Familiarity with modern enablement technologies, learning platforms, CRM tools, and field productivity resources.
• Experience developing readiness strategies for product launches, process changes, strategic initiatives, or sales plays.
• Strong cross-functional partnership with Sales, Marketing, Product, Training & Development, People, or other business partners.
• Demonstrated success improving field adoption, productivity, execution consistency, or Sales performance.

Targeted Compensation: $205,000 - $239,500 base salary + annual bonus plan

This position is not currently open to individuals who require sponsorship now or in the future to work legally for Credit Acceptance, such as H-1b / H-4 or F-1 OPT visa holders.

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Benefits

• Excellent benefits package that includes 401(K) match, adoption assistance, parental leave, tuition reimbursement, comprehensive medical/ dental/vision and many nonstandard benefits that make us a Great Place to Work 

Our Company Values:

To be successful in this role, Team Members need to be:

• Positive by maintaining resiliency and focusing on solutions
• Respectful by collaborating and actively listening
• Insightful by cultivating innovation, accumulating business and role specific knowledge, demonstrating self-awareness and making quality decisions
• Direct by effectively communicating and conveying courage
• Earnest by taking accountability, applying feedback and effectively planning and priority setting

To create an environment where people do their best work, we focus on the dimensions of Organizational Health. All leaders must:

• Identify the Right People by recognizing top talent
• Set Clear Expectations by managing change and directing others
• Train team members and focus on developing talent
• Performance Manage by ensuring accountability and driving results
• Create the Right Environment by establishing trust and managing conflict
• Maintain the Right Number of team members needed to build an effective team

Expectations:

• Remain compliant with our policies processes and legal guidelines
• All other duties as assigned
• Attendance as required by department 

Advice!

We understand that your career search may look different than others. Our hiring team wants to make sure that this would be a fit not just for us, but for you long term.  If you are actively looking or starting to explore new opportunities, send us your application!

 

P.S.

We have great details around our stats, success, history and more.  We’re proud of our culture and are happy to share why – let’s talk!

Required degrees must have been earned at institutions of Higher Education which are accredited by the Council for Higher Education Accreditation or equivalent.

Credit Acceptance is dedicated to providing a safe and inclusive working environment for all. As part of our Culture of Compliance, we are proud to be an Equal Opportunity Employer and value our culturally diverse workforce. All qualified applicants will receive consideration for employment regardless of the person’s age, race, color, religion, sex, gender, sexual orientation, gender identity, national origin, veteran or disability status, criminal history, or any other legally protected characteristic.

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