Director of Sales, Regionals & Independents

Location: Remote

Who We Are: Banza reimagines your favorite comfort foods, like pasta, pizza, mac & cheese and waffles, using chickpeas. Why? Because we know chickpeas aren’t just delicious, they’re also one of the most nutritious and sustainable foods. Yet 80% of the country isn’t eating enough of them. Our mission is to inspire people to eat more chickpeas and other beans, making a positive impact on human health and the environment. We’ve been named one of TIME Magazine’s Best Inventions of the Year, Adweek’s Best Food Brand, and are proud to have fans at Good Morning America, The New York Times, Food & Wine, Bon Appetit, and more.

Your Mission: Reporting to the SVP of Sales, the Director of Sales, Regionals and Independents is responsible for developing and executing sales strategies that grow distribution, velocity, and market share across regional grocery accounts, independents, and natural/specialty retailers. This role will lead a small team in account management, broker relationships, and field execution to drive sustainable revenue growth and profitability within the channel.

What You’ll Do:

• Strategy & Team Leadership
• Develop and execute sales strategy for regional chains, independents, and specialty retailers.
• Align sales goals with company objectives, including revenue, profitability, and brand visibility.
• Identify and pursue channel-specific growth opportunities and long-term strategic initiatives.
• Lead, mentor, and coach a team of account managers, ensuring engagement, development, and accountability.
• Account and Customer Management
• Own relationships with key regional and independent retail accounts.
• Drive new business development efforts, expanding distribution, and securing incremental placements.
• Manage trade spend, promotional planning, and customer marketing initiatives for assigned accounts.
• Deliver compelling sales presentations and negotiate terms to maximize growth and profitability.
• Broker & Field Management
• Recruit, manage, and motivate broker partners to deliver sales and executional excellence.
• Oversee field coverage and strategy in partnership with account managers and the SVP of sales, developing merchandising standards and ensuring compliance with promotional programs.
• Provide clear expectations, training, and accountability for brokers and sales reps.
• Cross-Functional Collaboration
• Partner with marketing, operations, and finance to ensure seamless execution of programs.
• Provide market insights on trends, pricing, innovation, and competitive activity.
• Collaborate with supply chain to ensure product availability and service levels meet customer needs.

Who You Are:

• 10+ years of progressive sales experience in the food & beverage CPG industry, with at least three years managing regional and independent grocery accounts.
• Minimum 2–3 years of people management experience with proven ability to lead, coach, and develop teams.
• Proven track record of delivering sales growth, building relationships, and managing trade spend.
• Strong broker management and field execution experience.
• Excellent negotiation, presentation, and analytical skills.
• Entrepreneurial mindset with the ability to thrive in a fast-paced, high-growth environment.
• Bachelor’s degree in Business, Marketing, or related field
• Strategic thinker who can also roll up sleeves and execute.
• Strong leadership and people management skills.
• Collaborative team player with excellent communication skills.
• Passionate about what Banza’s doing!

To Apply: Write a cover letter describing why you want to join Banza and why you would be an excellent fit for this role (yes, we actually read every cover letter!) and then apply directly to this posting. 

We're aware of the research showing that historically underrepresented groups are less likely to apply for a job if they don't believe that they meet all of the criteria. Do you hesitate to submit an application because you believe you need to check every box? Please apply anyway with a thoughtful cover letter! We would love to hear from you to discuss how you can help us build a great team at Banza.

Compensation 

Our salary ranges are based on verified market data and our philosophy of paying competitively for our size and industry. Individual pay rate decisions are based on a number of factors, including qualifications for the role, experience level, skillset, and balancing internal equity relative to peers at the company.  We expect the majority of the candidates who are offered roles at our company to fall within the range based on these factors. The salary band for this role is $150,000-170,000. The stated range is for the expectations as laid out in the job description; however, we are often open to a wide variety of profiles and locations. Any updates to the salary range or considerations based on your experience and location will be communicated to you as a candidate.

Perks and Benefits 

• Equity in Banza 
• Annual Bonus 
• Medical, Dental, and Vision Insurance starting day 1: Banza pays 80% of the monthly premiums for employees and 70% for dependents
• One Medical Membership
• Short-Term Disability and Life Insurance  
• Flexible Spending Account 
• Commuter Benefits 
• 401(k) 
• Paid Time Off: 20 vacation days, 10 holidays, 6 sick days, 2 personal days, and a birthday day off 
• Extended Leave: Short-Term Disability, Parental Leave, and other Paid Family Leave. Support provided by our end-to-end leave management partner, Sparrow
• New Parents: 12 weeks of paid parental leave plus additional optional leave time to add, and 4 weeks of flexible return to work arrangements. 
• Breast milk shipping service for traveling team members provided by Milk Stork
• Monthly fitness, internet and phone stipends 
• Monthly lunch stipend to encourage team member connection
• Annual education stipend 
• Home office set-up stipend 
• Unlimited Pasta, Rice & Mac
• $500 annual stipend to purchase our pizza and waffles, wherever it's sold
• Quarterly snack box for remote employees 
• Lively NYC office stocked with snacks and beverages 
• Quarterly in-person and remote events 

Our Commitment: Banza is committed to a diverse and inclusive workforce. To achieve our mission of inspiring people to eat more chickpeas and other beans, we greatly benefit from a range of perspectives, which comes from diversity of all types, at all levels of the organization. Facilitating diversity and inclusion is the smart thing for our business. So we strongly encourage women, veterans, people with all abilities, people of color, and gender nonconforming candidates to apply.

Banza is an Equal Opportunity Employer and does not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. Banza will consider qualified applicants including those with criminal histories consistent with legal requirements.

Banza participates in E-Verify to confirm the identity and employment eligibility of all persons hired to work in the United States. As a participating employer, we provide the federal government with Form I-9 information to verify work authorization. For more information about E-Verify, please visit www.e-verify.gov.

If you have any questions, please email [email protected].