Director, Sales (Southeast Region, Grow States)

Everway is seeking a high-energy, strategic, and motivated Director, Sales  to lead a sales team focused on our expansion efforts in the Southeast US. This role is critical to our mission of disrupting the EdTech space and improving educational attainment for students.

As the leader of our Strategic State region, you will be a territory architect. You will manage a team of Strategic State Sales Representatives, focused on expanding business within our current client base as well as acquiring new logos within the territory. You will be responsible for creating and executing effective go-to-market strategies in this high-growth market, coaching individual team members to exceed goals and hit a team quota while instilling a culture of sales excellence and operational rigor.

The successful candidate must reside in Southeast, US.

• Hiring & Onboarding: Manage the end-to-end recruitment, training, and ramp-up of new team members - leveraging existing team members as resources.
• Coaching: Conduct weekly 1:1s, live call coaching, and professional development reviews to master the Everway sales process.
• Performance Management: Proactively manage direct reports by reviewing objectives and providing actionable feedback to enhance individual and team win rates.

• Whitespace Strategy: Research and analyze strengths, weaknesses, opportunities and threats to create a regional territory plan - identifying key accounts and decision-makers within K-12 and Higher Ed institutions.
• Collaboration: Liaise with Marketing and Product teams to formulate sales strategies and messaging that resonate specifically with California educational leaders.
• Complex Sales Support: Participate directly in complex sales situations and negotiations to support your team in closing high-value deals.

• Pipeline Management: Ensure the team follows up on all MQLs and leads within a maximum 24-business hour window.
• Forecasting Accuracy: Maintain a highly accurate team forecast with weekly reviews, providing detailed activity reports to the VP of Sales.
• Sales Velocity & Deal Size: Monitor and prioritize the team’s workload to move opportunities through the pipeline with high velocity and urgency.with high focus on increasing YOY average deal size
• Hand-over Integrity: Oversee the transition of newly won customers to the implementation team to ensure long-term customer satisfaction and student impact.

• Quota Attainment: Achieve annual revenue quota through consistent quarterly performance.
• Pipeline Coverage: Maintain pipeline coverage in line with quarterly targets (e.g., 3x-4x coverage) within individual rep territories and region overall 
• Team Development: Successful ramp-up of new hires and the internal promotion/growth of existing ISRs.

• Experience: 3-5+ years of experience successfully managing a SaaS sales team (EdTech experience highly preferred).
• Strategic Growth Mentality: A proven track record of success within within strategic market environment, working complex deals within the largest districts (Southeast experience highly preferred)
• K-12/Higher Ed Knowledge: Deep understanding of the USA educational procurement cycle, including engagement with Tech Integration Specialists, Title I Directors, and Administrators.
• Leadership: Strong ability to coach early-career talent and a "player-coach" willingness to join sales calls and attend onsite customer meetings 
• Technical Proficiency: Expert knowledge of CRM (Salesforce) for pipeline management and forecasting.

Location: Must be located within the Southeast Region.

• Communication: Confident presenter with the ability to share a compelling vision with both internal stakeholders and educational leaders.
• Adaptability: Ability to thrive in a rapidly growing environment.while remaining strategically focused on goals
• Vision: Demonstrated passion for improving educational outcomes and building a world-class sales culture.

Please submit your application on our website by Monday 26 January 2026.

Please note: applications may close early due to high demand, so early submission is encouraged.