Director of Sales

Position Overview

Randa Apparel & Accessories is seeking a dynamic, strategic, and commercially driven Director of Sales to lead key national retail partnerships and drive profitable business growth across a portfolio of brands and product categories.

This highly visible leadership role is responsible for developing and executing sales strategies, expanding market share, identifying new business opportunities, and strengthening executive-level relationships with major retail partners. The Director of Sales serves as a critical link between Sales, Merchandising, Design, Product Development, Sourcing, and Planning teams to deliver innovative product assortments that meet customer needs and achieve revenue objectives.

The ideal candidate brings a strong combination of strategic thinking, retail expertise, relationship management, and business acumen, with a proven track record of driving growth within a wholesale, branded consumer products, apparel, accessories, or retail environment.

Key Responsibilities

Strategic Business Development & Account Leadership

• Develop and execute comprehensive account growth strategies that drive revenue, profitability, and market share across assigned accounts and brands.

• Own executive-level relationships with key retail partners, serving as a trusted advisor and strategic business partner.

• Identify and pursue new business opportunities, category expansions, and distribution channels that support long-term growth objectives.

• Lead annual business planning, seasonal selling strategies, and account reviews to maximize performance and customer engagement.

• Negotiate pricing, promotional opportunities, and business terms to achieve mutually beneficial outcomes.

Brand & Product Strategy

• Partner closely with Merchandising, Design, and Product Development teams to identify emerging consumer trends, white-space opportunities, and assortment strategies.

• Influence product direction and category development based on market insights, competitive intelligence, and customer feedback.

• Evaluate new product, brand, and category opportunities, developing business cases and growth strategies to support investment decisions.

• Champion innovation and customer-centric solutions that strengthen brand positioning and drive incremental sales.

Financial & Business Management

• Drive achievement of sales, margin, inventory, and profitability targets.

• Analyze sales performance, market trends, customer insights, and competitive activity to identify risks and opportunities.

• Partner with Forecasting, Planning, and Supply Chain teams to optimize inventory levels and support customer demand.

• Utilize data-driven decision-making to improve account performance and maximize business results.

Cross-Functional Leadership

• Collaborate across Sales, Merchandising, Design, Planning, Sourcing, and Operations teams to ensure successful execution of customer strategies.

• Provide leadership, coaching, and mentorship to Account Executives and Associate Account Executives, helping develop future sales talent across the organization.

• Foster a culture of accountability, collaboration, innovation, and continuous improvement.

Industry & Market Leadership

• Maintain a deep understanding of retail, consumer, and industry trends to anticipate market shifts and identify growth opportunities.

• Represent Randa Apparel & Accessories at customer meetings, industry events, trade shows, and networking functions.

• Strengthen Randa's position as a preferred strategic partner within the marketplace.

Qualifications

Education & Experience

• Bachelor's degree or equivalent combination of education and experience.

• 7+ years of progressive sales, account management, merchandising, buying, or business development experience.

• Proven success managing large national retail accounts and delivering consistent revenue growth.

• Experience within apparel, accessories, consumer products, wholesale, licensing, or retail industries strongly preferred.

• Prior people leadership, coaching, or team development experience preferred.

Technical & Business Skills

• Strong financial acumen with advanced understanding of retail math, forecasting, and business planning.

• Advanced proficiency in Microsoft Excel and Microsoft Office Suite.

• Experience analyzing sales trends, inventory performance, and customer metrics.

• Strong negotiation and influencing skills.

• Ability to synthesize complex data and translate insights into actionable business strategies.

Leadership Competencies

• Executive presence and relationship-building capabilities.

• Strategic thinker with a growth mindset.

• Highly collaborative and solutions-oriented.

• Strong communication and presentation skills.

• Exceptional organizational and project management abilities.

• Results-driven with a demonstrated ability to execute and deliver.

• Entrepreneurial, proactive, and comfortable operating in a fast-paced environment.

Additional Requirements

• Ability to travel approximately 25-30%, including domestic and international travel.

• Previous overseas travel experience preferred.

• Ability to manage product samples and participate in customer presentations and line reviews.

• Willingness to represent the company at customer events, industry functions, trade shows, and business networking activities.

Why Join Randa?

At Randa Apparel & Accessories, you'll have the opportunity to influence some of the world's most recognized brands, partner with leading retailers, and play a key role in shaping the future growth of our business. This position offers visibility, impact, and the ability to drive meaningful results within a collaborative and entrepreneurial environment.

“The statements in this job description are intended to describe the general nature and level of work being performed by people assigned to this work. This is not an exhaustive list of all duties and responsibilities. Randa management reserves the right to amend and change responsibilities to meet business and organizational needs as necessary.” 

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