Director, Sales

Location: New York, US

Salary Range: $160,000-$185,000 base salary + sales bonus

Hybrid work: Employees work in a hybrid model balancing collaboration in our office and remote work. 

Overview 

Join our Audience Engagement team within WildBrain today to become part of the story! Our Audience Engagement team excels at delivering entertainment content to audiences across the globe including on our world-leading YouTube network, through our global distribution business to SVOD, AVOD and FAST platforms, and through our leading capabilities in digital marketing, advertising, gaming and social media. With data insights and an innovative mindset informing everything we do, we are at the forefront of delivering entertainment and brands to kids and families wherever they’re watching and playing. Our content is enjoyed on leading platforms worldwide including Apple TV+, Netflix, Prime Video, Peacock, BBC, Nickelodeon, Pluto TV, Samsung TV Plus, Roku and many more.  

Help grow WildBrain’s Global Ad business and become the No. 1 call for family advertisers!

About the Role 

WildBrain is looking for a Director, Sales, who is responsible for securing advertising campaigns and branded content deals across our digital network on YouTube and FAST. In this role you will be responsible for identifying new business opportunities and nurturing existing client relationships to create and close deals and deliver ad revenue to meet quarterly and annual advertising revenue targets. You will develop business from both agency partners and clients directly.

The successful candidate will be a highly effective salesperson, a good listener and a passionate advocate for our media solutions. They will become a consultative resource for clients, who understands how to package and sell across the total video sales ecosystem including programmatic, direct and custom content.

• Deliver and exceed sales revenue targets.
• Build, manage and grow a strategic account list inclusive of current partners as well as new business.
• Devise an individual sales strategy that proactively identifies short-term & long-term opportunities, building a pipeline of revenue.
• Develop strategic relationships with your clients, understanding their business, their challenges and their needs.
• Become an expert in the "Made for Kids" content marketplace and related compliance regulations and WildBrain IP.
• Manage all client communication, from initial outreach to client meetings/follow ups, RFP responses, post campaign analysis and renewals.
• Collaborate with internal stakeholder teams: Sales marketing, ad ops, data etc.

• Previous experience in the digital advertising sales industry with proven success in selling and building strong relationships with agency holding groups as well as key clients directly.
• Strong understanding of the streaming media landscape including AVOD, OTT, OLV and custom content.
• Strong relationships and network of video investment buyers
• Strong presentation skills and ability to sell through ideas to clients.
• 'Made for kids' experience preferred but not essential
• Excited by a fast-paced environment.
• Solutions oriented with strong problem-solving skills.
• Exceptional interpersonal, communication and analytical skills.
• Must possess strong leadership and time management skills.

What We Offer 

Working at WildBrain is more than a job — it’s the opportunity to join forces with extraordinary, insightful, and imaginative people who will recognize your talents and encourage your professional growth and development in a work environment that promotes creativity and individuality. We offer competitive benefits, and we invest in our people and their future.  

Our Commitment 

Diversity, Equity, and Inclusion are in our DNA. As a global leader in kids and family entertainment, we strive to reflect and honour the diversity of our audiences around the world. We believe that creating diverse and inclusive content & brands begins with fostering a culture of belonging at WildBrain. To us, a culture of belonging is one where we celebrate and welcome the diversity of all employees, stakeholders, and external partners and strive to create an environment where every individual feels valued, respected, and brings their authentic self to work.  

We demonstrate our commitment to this by striving to provide a supportive work environment and a corporate culture that welcomes and encourages equal opportunities for all employees. We recognize that people bring experience and talent that goes beyond the technical skills and requirements of a job. If you possess similar experience that is close to what we’ve listed here, we encourage you to please still consider applying. We strongly believe that diverse experience, transferable skills, and passion are key! WildBrain accommodates people with disabilities throughout the recruitment and selection process. Applicants are encouraged to make their needs known in advance if accommodation is required. 

About WildBrain

At WildBrain, we build and grow beloved family brands through exceptional entertainment experiences. Home to franchises such as Strawberry Shortcake, Teletubbies, Yo Gabba Gabba!, Inspector Gadget and Degrassi, we are a global leader in franchise management—bringing stories to life through content production, audience reach and consumer products. Our award-winning studio has partnered with top global platforms such as Apple TV, Netflix and the BBC, producing acclaimed series such as The Snoopy Show, Strawberry Shortcake: Berry in the Big City, Teletubbies (2015), Yo Gabba GabbaLand! and Finding Her Edge. Through our global digital network across YouTube, FAST and AVOD, we deliver premium, broadcast-quality content to today’s kids and families wherever they’re watching—connecting brands to audiences at scale and offering advertisers one of the largest digital inventories in family media. WildBrain CPLG, our global licensing and consumer products arm, represents our own and partner brands across major territories worldwide. Headquartered in Toronto, WildBrain trades on the Toronto Stock Exchange (TSX: WILD). Visit us at wildbrain.com.