Lead North America social, influencer, creator, and experiential marketing strategy. Build and manage influencer and talent partnerships, plan consumer events and retail activations, develop integrated campaigns, set KPIs, analyze performance to optimize ROI, manage agencies/vendors and budgets, and collaborate cross-functionally to drive brand awareness and engagement.
Director, Social, Influencer & Events
Location: New York City (Hybrid 4 days a week)
Reports to: Head of North America Marketing
About The Talent Project:
The Talent Project is a female-owned and led executive search firm specializing in marketing, creative, and supply chain roles across the beauty, wellness, and longevity industries. We offer end-to-end recruitment support for full-time direct-hire positions as well as retained executive searches. With deep experience leading corporate recruitment, we operate as an extension of our clients' talent acquisition teams, ensuring a seamless and strategic hiring process.
About Our Client
Our client is a fast-growing, consumer-focused personal care brand with a strong presence across North America. Known for delivering innovative products to millions of consumers through leading retail and eCommerce partners, the company combines the agility of a growing organization with the resources and ambition to continue expanding its market share. This is an exciting opportunity to join a collaborative, high-performing team where you'll have the ability to make a meaningful impact on the business.
About the Role
Our client is seeking a strategic and creative marketing leader to oversee the North America social media, influencer, creator, and experiential marketing strategy for a fast-growing consumer brand. This individual will be responsible for building integrated programs that strengthen brand awareness, drive consumer engagement, and create meaningful connections across digital and in-person touchpoints. The ideal candidate is both a visionary strategist and hands-on leader who thrives in a fast-paced environment, understands today's evolving social landscape, and has a proven track record of developing impactful influencer partnerships and memorable brand experiences.
Responsibilities
- Develop and lead the North America social media strategy across all owned social platforms.
- Build and execute a comprehensive influencer and creator marketing strategy aligned with brand and business objectives.
- Identify, cultivate, and manage relationships with influencers, creators, talent agencies, and strategic partners.
- Oversee the planning and execution of consumer events, creator experiences, retailer activations, brand partnerships, and community engagement programs.
- Develop integrated campaigns that connect social, influencer, experiential, and retail marketing initiatives.
- Establish KPIs and reporting frameworks across social media, influencer, creator, community, experiential, and advocacy programs.
- Analyze campaign performance and leverage insights to optimize future strategies and maximize ROI.
- Partner closely with Brand Marketing, Creative, PR, Sales, Retail Marketing, and Commercial teams to ensure alignment across all consumer-facing initiatives.
- Manage agency partners and external vendors while ensuring projects are delivered on time and within budget.
- Stay ahead of emerging social trends, platform updates, creator partnerships, and consumer behavior to identify new opportunities for brand growth.
Qualifications
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- 8+ years of experience in social media, influencer marketing, brand marketing, experiential marketing, or integrated marketing.
- Proven success developing and executing social media and influencer strategies for a consumer-facing brand.
- Experience leading creator partnerships, talent relationships, and influencer campaigns at scale.
- Strong understanding of today's social media platforms, content trends, and creator ecosystem.
- Experience planning and executing consumer events, experiential marketing programs, and retail activations.
- Strong analytical skills with experience developing KPIs, measuring campaign performance, and translating insights into action.
- Excellent project management and organizational skills with the ability to manage multiple initiatives simultaneously.
- Exceptional communication and cross-functional collaboration skills.
- Experience managing agencies, external partners, and marketing budgets is preferred.
- Ability to thrive in a collaborative, fast-paced, and entrepreneurial environment.
Please note, due to the high volume of submissions, we may not be able to respond to every applicant individually. However, if your background aligns with the opportunity, a member of our team will be in touch.
The salary range for this role is $150,000 - $160,000 annually based on experience. (with potential opportunity for equity package)
The Talent Project is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive recruitment process for all candidates and clients we represent. We do not discriminate based on race, religion, color, national origin, gender, gender identity or expression, sexual orientation, age, marital status, veteran status, disability status, or any other characteristic protected by law.
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