Director, Social Media Analytics & Operational Governance

Company Profile
Morgan Stanley is a leading global financial services firm providing a wide range of investment banking, securities, investment management, and wealth management services. The firm's employees serve clients worldwide, including corporations, governments, and individuals from more than 1,200 offices in 41 countries.
As a market leader, the talent and passion of our people is critical to our success. Together, we share a common set of values: do the right thing, put clients first, lead with exceptional ideas, commit to diversity and inclusion, and give back. Morgan Stanley can provide a superior foundation for building a professional career, a place for people to learn, achieve, and grow.
Job Description
Morgan Stanley is seeking a highly skilled Director of Social Media Analytics and Operational Governance to join our Brand Marketing team. This individual's role will be twofold: to identify data-driven insights that inform strategic decision making, and to create and implement robust social media governance practices. The ideal candidate will be able to translate complex data into actionable insights, will demonstrate a natural aptitude for implementing and maintaining governance processes and can excel in performance-driven environments.
As part of a collaborative, high-performing team, you will have the opportunity to influence the digital presence of a leading global financial services firm. This role offers exposure to senior leadership, cross-functional collaboration, and a culture that values partnership, professional growth, and the balance of creativity with discipline.
Primary Responsibilities
Analytics:
> Analyze and interpret data from social media platforms to monitor key performance indicators (KPIs) such as interactions, views, click-through rates, and follower growth.
> Produce clear, visually engaging reports for stakeholders, including senior leadership, marketing teams, and cross-functional partners.
> Develop and manage information architecture, including custom fields, tagging, user permissions and themes.
> Promote collaboration within the marketing team and across departments to enhance the impact of social media initiatives.
> Stay informed on social media trends and best practices.
Operational Governance:
> Identify, assess, and manage social media and operational risks, including data privacy and remediation plans.
> Ensure compliance with social media policies, regulations, and internal standards.
> Oversee content signoff and approval processes and maintain and update process documents.
> Collaborate across teams to ensure governance compliance and operational efficiency. Promote a culture of accountability, transparency, and ethical decision-making. Qualifications, Skills & Requirements

Requirements:
> Bachelor's Degree with over 6 years of experience in social media listening, community management, analytics, strategy, and competitive research. Financial services or regulated industry experience preferred.
> Proficient in using metrics and analytics to measure, report, and optimize social media performance, with strong Excel skills.
> In-depth knowledge of social media monitoring and management tools (e.g., Sprinklr, Khoros, Brandwatch, Tableau, Adobe Analytics) and expertise in building dashboards, queries, and using Boolean logic for social listening.
> Familiar with governance frameworks and regulatory requirements affecting social media operations.
> Proven expertise in social media management, particularly on LinkedIn and YouTube.
> Strong organizational skills with the ability to multitask and prioritize high-volume, high-priority initiatives with a commitment to accuracy.
> Excellent communication and collaboration abilities.
> Experience with and interest in AI.

WHAT YOU CAN EXPECT FROM MORGAN STANLEY:

At Morgan Stanley, we raise, manage and allocate capital for our clients – helping them reach their goals. We do it in a way that’s differentiated – and we’ve done that for 90 years.  Our values - putting clients first, doing the right thing, leading with exceptional ideas, committing to diversity and inclusion, and giving back - aren’t just beliefs, they guide the decisions we make every day to do what's best for our clients, communities and more than 80,000 employees in 1,200 offices across 42 countries. At Morgan Stanley, you’ll find an opportunity to work alongside the best and the brightest, in an environment where you are supported and empowered. Our teams are relentless collaborators and creative thinkers, fueled by their diverse backgrounds and experiences. We are proud to support our employees and their families at every point along their work-life journey, offering some of the most attractive and comprehensive employee benefits and perks in the industry. There’s also ample opportunity to move about the business for those who show passion and grit in their work.

To learn more about our offices across the globe, please copy and paste https://www.morganstanley.com/about-us/global-offices​ into your browser.

Morgan Stanley's goal is to build and maintain a workforce that is diverse in experience and background but uniform in reflecting our standards of integrity and excellence. Consequently, our recruiting efforts reflect our desire to attract and retain the best and brightest from all talent pools. We want to be the first choice for prospective employees.

It is the policy of the Firm to ensure equal employment opportunity without discrimination or harassment on the basis of race, color, religion, creed, age, sex, sex stereotype, gender, gender identity or expression, transgender, sexual orientation, national origin, citizenship, disability, marital and civil partnership/union status, pregnancy, veteran or military service status, genetic information, or any other characteristic protected by law.

Morgan Stanley is an equal opportunity employer committed to diversifying its workforce (M/F/Disability/Vet).